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Artikel 1 What is the primary focus of the article "Business Models and Technological Innovation"? A) The history of technological advancements B) The relationship between business models and technological innovation C) The financial performance of tech companies D) The impact of global...

Artikel 1 What is the primary focus of the article "Business Models and Technological Innovation"? A) The history of technological advancements B) The relationship between business models and technological innovation C) The financial performance of tech companies D) The impact of globalization on business How do business models and technology interact according to the article? A) Business models are completely independent of technology. B) Technology can facilitate new business models, and vice versa. C) Business models only exist in traditional industries. D) Technology has no impact on business performance. 3. What are the four dimensions proposed in the article's typology of business models? ** A) Customer identification, market analysis, value delivery, and monetization B) Customer identification, customer engagement, value delivery, and monetization C) Technology development, market entry, customer satisfaction, and profit margins D) Innovation, strategy, competition, and market share Which example does the article use to illustrate a two-sided business model? A) A traditional retail store B) A fast-food franchise C) Google’s search engine with AdWords D) A consulting firm What does the article suggest about the role of openness in technology development? A) Openness is irrelevant to technology development. B) Openness can enhance innovation by allowing user engagement. C) Openness leads to decreased competition. D) Openness only benefits large corporations. Which of the following statements is true according to the article? A) Business model innovation can occur without technological innovation. B) Technological innovation is always dependent on business model changes. C) Business models are static and do not evolve over time. D) All technological innovations require a new business model. What is a key component of a business model as defined in the article? A) Identifying the competition B) Engaging with customer needs C) Reducing operational costs D) Expanding market share According to the article, which company is cited as an example of applying new technology to an existing business model? A) Microsoft B) Amazon C) Kodak D) IBM What does the article say about the relationship between business model innovation and firm performance? A) They are unrelated. B) Business model innovation mediates the link between technology and firm performance. C) Firm performance is solely dependent on technology. D) Business model innovation is less important than technological innovation. Which of the following is NOT one of the components of the proposed typology? A) Customer identification B) Customer engagement C) Market segmentation D) Value delivery What historical example does the article provide to illustrate business model innovation without technology? A) The rise of e-commerce B) The Japanese "just in time" production system C) The development of the internet D) The introduction of smartphones What is a characteristic of project-based organizations mentioned in the article? A) They focus on mass production. B) They are highly standardized. C) They respond flexibly to changing client needs. D) They operate with fixed routines. What does the article suggest about the importance of customer engagement? A) It is secondary to technology development. B) It is essential for establishing value propositions. C) It is only relevant for large corporations. D) It has no impact on business models. Which of the following best describes a "hybrid business model"? A) A model that relies solely on user payments B) A model that incorporates multiple revenue streams C) A model that is only applicable to tech companies D) A model that does not require customer engagement What is one of the challenges mentioned in the article regarding business model innovation? A) Lack of technological advancements B) Difficulty in measuring customer satisfaction C) Understanding the interdependencies between business models and technology D) Over-reliance on traditional marketing strategies According to the article, what role do complementary assets play in monetization? A) They are irrelevant to the business model. B) They enhance the ability to monetize innovations. C) They complicate the monetization process. D) They are only important for large firms. What does the article imply about the future of business models? A) They will remain unchanged. B) They will evolve alongside technological advancements. C) They will become less important in the digital age. D) They will focus solely on cost reduction. Which of the following is a key takeaway from the article regarding innovation? A) Innovation is solely a technological endeavor. B) Business model innovation is equally important as technological innovation. C) Innovation should focus only on customer engagement. D) Business models do not influence innovation outcomes. What is the significance of the "mirroring hypothesis" mentioned in the article? A) It suggests that business models should reflect technological structures. B) It indicates that technology has no impact on business models. C) It emphasizes the importance of traditional business practices. D) It argues that all innovations are driven by market demand. What is the overall conclusion of the article regarding the relationship between business models and technology? A) They are independent and do not influence each other. B) They are interdependent and evolve together. C) Business models are more important than technology. D) Technology is the sole driver of business success. Answers B B B C B A B B B C B C B B C B B B A B 1. Business Models Overview: Q1. According to the article, what is the primary purpose of a business model? ​ A) To enhance product development ​ B) To create, deliver, and capture value for customers ​ C) To determine market positioning ​ D) To ensure cost-effectiveness in operations Answer: B) To create, deliver, and capture value for customers 2. Relationship Between Business Models and Technology: Q2. How do business models influence technological innovation, according to the article? ​ A) They have no impact on technology development ​ B) They act as mediators between technology and firm performance ​ C) They are strictly dependent on technological advancements ​ D) They only affect customer engagement strategies Answer: B) They act as mediators between technology and firm performance 3. Novel vs. Efficient Business Models: Q3. What is the difference between a novel and an efficient business model as described in the article? ​ A) Novel models are based on traditional strategies, while efficient models require technological innovation. ​ B) Novel models introduce entirely new approaches, while efficient models improve existing models without significant change. ​ C) Novel models are focused on cost reduction, while efficient models are focused on increasing market share. ​ D) There is no difference between novel and efficient models. Answer: B) Novel models introduce entirely new approaches, while efficient models improve existing models without significant change. 4. Customer Engagement: Q4. The "Taxi" system in customer engagement refers to: ​ A) A mass-market approach to customer service ​ B) A system where services are standardized and delivered at scale ​ C) A project-based system where services are customized for individual customers ​ D) A system that maximizes technology adoption Answer: C) A project-based system where services are customized for individual customers 5. Two-Sided Platforms: Q5. A two-sided platform business model typically involves: ​ A) A hierarchical supply chain system ​ B) Two separate groups of customers, such as users and advertisers ​ C) The direct sale of products to a single group of customers ​ D) A combination of technological and operational strategies Answer: B) Two separate groups of customers, such as users and advertisers 6. Value Delivery and Linkages: Q6. What is one of the critical aspects of value delivery in business models? ​ A) Maximizing the firm's profit margins ​ B) Optimizing supply chain costs ​ C) Creating strong linkages between customer needs and monetization strategies ​ D) Developing new technologies in isolation from market demands Answer: C) Creating strong linkages between customer needs and monetization strategies 7. Monetization Strategies: Q7. According to the article, what is an essential factor to consider in monetization strategies? A) The firm’s marketing budget ​ B) The timing and effectiveness of value capture ​ C) The innovation cycle of technology ​ D) The geographical location of the company Answer: B) The timing and effectiveness of value capture 8. Openness and User Engagement: Q8. Which of the following is a benefit of using open innovation in business models? ​ A) Limiting the participation of external actors ​ B) Increased control over proprietary technology ​ C) Fostering collaboration and user-driven innovations ​ D) Ensuring higher prices for final products Answer: C) Fostering collaboration and user-driven innovations 9. Dynamic Business Model Adaptation: Q9. Why is it important for businesses to dynamically adapt their business models? ​ A) To react to competitors’ actions ​ B) To adapt to technological changes and shifting customer needs ​ C) To reduce research and development costs ​ D) To comply with government regulations Answer: B) To adapt to technological changes and shifting customer needs 10. Role of Managers in Business Models: Q10. According to the article, what role do managers play in the relationship between business models and technological innovation? ​ A) Managers should ensure that all technology development remains internal to the firm ​ B) Managers must creatively navigate the interplay between business models and technology to foster innovation ​ C) Managers should focus only on improving operational efficiency ​ D) Managers are responsible for maintaining the status quo in business models Answer: B) Managers must creatively navigate the interplay between business models and technology to foster innovation 11. Business Models and Performance: Q11. The article suggests that business model choice can influence which of the following? ​ A) The cost of raw materials ​ B) The competitive advantage and profitability of technological innovations ​ C) The firm's internal policies on employee engagement ​ D) The geographic expansion of the business Answer: B) The competitive advantage and profitability of technological innovations 12. Management Agenda: Q12. What is one of the key recommendations for managers regarding business models and technology? ​ A) Stick to traditional business models as technology evolves ​ B) Adopt an ecosystem perspective that fosters collaboration across industries and stakeholders ​ C) Focus exclusively on customer acquisition strategies ​ D) Prioritize cutting-edge technologies over business model adaptation Answer: B) Adopt an ecosystem perspective that fosters collaboration across industries and stakeholders

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