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Summary

This document provides a comprehensive guide on conducting surveys, discussing different methods such as mail, telephone, on-site, and electronic surveys. It also explains how to analyze results, write the survey report, and formulate conclusions and recommendations.

Full Transcript

Conducting Survey Objectives Implement the survey instrument; Describe the implementation of the survey. Implementation of the Survey Description of the Implementation of the Survey: This should include three things: 1. Date and Place of survey 2. Distribu...

Conducting Survey Objectives Implement the survey instrument; Describe the implementation of the survey. Implementation of the Survey Description of the Implementation of the Survey: This should include three things: 1. Date and Place of survey 2. Distribution method (e.g. sent through email) 3. Treatment of data (e.g. computation, etc.) Response Rate The proportion of completed interviews to the total number of eligible respondents. it indicates how successful the researcher was in gaining cooperation of potential respondents in a sample. Kinds of Survey Implementation MAIL SURVEY This requires respondents to answer questions, then mail the questionnaire back to the researcher or agency. Given that there is no direct interaction between the researcher and respondent, there may be little incentive for people to cooperate. TELEPHONE SURVEY This is advantageous because it can rapidly generate data, allow researchers a high degree of control over sequence in which questions are asked, and ensure that all questions are answered. There are, however, weaknesses of telephone surveys such as low response rates and difficulty of asking complex questions. ON-SITE SURVEY This survey is often the only solution when a population list is unavailable or people will not or are unable to respond accurately to another type of survey. ELECTRONIC/INTERNET SURVEY Multiple contacts are essential to the success of electronic surveys. A notification email or message is of utmost importance for electronic surveys because questionnaires are easy to discard simply by deleting them. ANALYZING THE RESULTS OF A SURVEY REPORT Objectives Consolidate the gathered data. Write the Survey Report. Result RESULT This is the main body of the survey report, containing details of the survey results. Structure this section according to the objectives of the project, rather than by question order. The information contained in this section shows the key results from the survey. It does not need to include every possible breakdown of the data. Rather, it should highlight results that are of both statistical and practical significance. Tips in writing the results of a survey report Structure the results according to the objectives of the report, rather than by question order. Highlight results that are of both statistical and practical significance. Write all sources of data in the findings so it is clear where they have come from. Put any supporting content into an appendix, rather than included in this section. Present the data in words with the help of tables, charts and graphs to make your data clear and easy to understand. Interpret or analyze the data, that is, say what it means, especially in relation to your research question. Use subheadings to indicate clearly what the findings are. Keep your headings parallel. Refer to figures correctly. WRITING THE SURVEY REPORT Objectives Collect all the data and information gathered and use the data to infer conclusion. Finalize the survey report. Conclusion and Recommendation Writing the Conclusion and Recommendation: It is similar to writing the summary of the entire Survey. Depending on the teacher’s requirement, the conclusion can contain any one of the following: a. Recap the key findings of the survey; and b. Present generalizations regarding the responses. The recommendations present suggested research topics or actions. Guide in making the Conclusion and Recommendation 1. What was your survey methodology? Let your readers know what data collection techniques were used – online survey, in-person interviews, paper questionnaires, etc. This is a good time to include information about your sample size such as how many email invitations were sent? Who were you targeting? Consider including information about your survey analysis techniques. 2. What did you find out in your survey? Briefly explain some of the findings from the survey research. Just highlight a few important, unusual or surprising results. There will be the time and the place for an in-depth discussion of the survey results later in the report. 3. What should we do now? Making recommendations should take place at the end of your survey report, it is also a good idea to briefly let your readers (aka the decision makers) what your recommendations are up front.

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