Survey Implementation Quiz

Study Notes

Implementing a survey involves using a chosen method to gather data from a target audience.

Important details for describing survey implementation include the date and place of the survey, the chosen distribution method (e.g., email, mail), and how the data will be treated (e.g., computational analysis).

The response rate is calculated by dividing the number of completed interviews by the total number of eligible respondents.
It indicates the success of the researcher in securing participant cooperation.

Mail Survey: This method requires respondents to answer questions and mail the questionnaire back to the researcher. It may lack incentive for participation due to the absence of direct interaction.
Telephone Survey: Offers advantages like rapid data generation, control over question sequence, and ensuring all questions are answered. However, it faces drawbacks such as low response rates and difficulty in asking complex questions.
On-Site Survey: This approach is particularly useful when a population list is unavailable or respondents cannot participate in other survey types.
Electronic/Internet Survey: Multiple contacts are essential for success. A notification email or message is crucial because questionnaires can be easily discarded.

The main body of the survey report containing details of the survey results.
Structure this section according to project objectives rather than simply by question order.
It should highlight results with both statistical and practical significance.

Survey Methodology:
- Specify the data collection techniques used (e.g., online survey, in-person interviews).
- Include information about the sample size.
- Describe survey analysis techniques.
Survey Findings:
- Briefly explain some of the noteworthy findings.
- Highlight important, unusual, or surprising results.
Recommendations:
- Provide recommendations based on the findings.
- Clearly communicate the recommendations to decision-makers.