Agribusiness Management PDF

**management** - drives and directs the fi rms, farms, and food companies that come together in the food production and marketing system **agribusiness management** - management of any fi rm involved in the food and fi ber production and marketing system. **The key functions of management in agrib...

**management** - drives and directs the fi rms, farms, and food companies that come together in the food production and marketing system **agribusiness management** - management of any fi rm involved in the food and fi ber production and marketing system. **The key functions of management in agribusiness:** Marketing management Financial management Supply chain management Human resource management **Marketing management** - involves understanding customer needs and effectively positioning and selling products and services in the marketplace. \- focused on careful and planned execution of how, why, where, when and who sells a product or service and to whom it is sold **Marketing** - focused on the process by which products flfl ow through the food system from producer to final consumer **Financial managemen**t - includes generating the data needed to make good decisions, using the tools of fifi nance to make effective decisions, and managing the assets, liabilities, and owner's investment in the firm. **Profit** - is the driver for agribusinesses as they work to generate the greatest possible returns from their resources