Week 3 Learning Module - South East Asian Institute of Technology

SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY, INC. COLLEGE OF AGRICULTURE National Highway, Crossing Rubber, Tupi, South Cotabato LEARNING MODULE FOR AGCOM 311 INTRODUCTION TO AGRICULTURAL COMMODITY AND ENTERPRISE DEVE...

SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY, INC. COLLEGE OF AGRICULTURE National Highway, Crossing Rubber, Tupi, South Cotabato LEARNING MODULE FOR AGCOM 311 INTRODUCTION TO AGRICULTURAL COMMODITY AND ENTERPRISE DEVELOPMENT WEEK 3 September 6, 2021 _____________________________________ TOPIC II. INTRODUCTION TO AGRICULTURAL COMMODITIES 2.5 One Town One Product (OTOP) 2.6 Top Producing Regions of Major Agricultural Commodities in the Philippines Learning objective: At the end of this topic the learner should be able to:  Familiarize and enumerate the different products produced by a specific town in the Philippines  Identify the Top Producing Regions of Major Agricultural Commodities in the Philippines 3.1 ONE TOWN ONE PRODUCT (OTOP) PHILIPPINES OTOP PHILIPPINES Is a priority stimulus program for Micro, Small, and Medium-scale enterprise (MSMEs) as government’s customized intervention to drive inclusive local economic growth. The program enables localities and communities to determine, develop, support, and promote products or services that are rooted in its local culture, community resource, creativity, connection, and competitive advantage. As their own ‘pride for place’ these are offerings where they can be the best at or best renowned for. It endeavors to capacitate our ‘OTOPreneurs’ to innovate and produce market-ready products and services. BACKGROUND OTOP is an international program that originated from Japan’s One Village, One Product. Its various versions and iterations in numerous countries are proofs that it is a viable branding and stimulus program for MSMEs. Here in the Philippines, it has been in existence since 2002. This was further powered through the promulgation of Executive Order 176 by then President Gloria Macapagal- Arroyo in February 2003. After a decade and a half of combined gains and challenges, OTOP remains to be a strategic tool that provides an ecosystem of assistance from local government units, national government agencies, and the private sector. It is now transitioning to a convergent effort to its next phase of execution in the form of OTOP Next Gen. PROGRAM COMPONENTS A. OTOP Next Gen As the supply side of the program, it refers to the package of assistance provided to capacitate the MSMEs. This component is primarily the product development initiatives, training, referral, and others with the goal of leveling up the products in the areas of design, quality, volume, among others. This component addresses MINDSET CHANGE and MASTERY of entrepreneurship. B. OTOP.PH or OTOP Philippines Hub As the demand side of the program, this provides the physical and online channels and market access platform where OTOP products – especially those which has been assisted via product development- are showcased on a day-to-day basis. This addresses the markets side of  entrepreneurship. LIST OF ONE TOWN ONE PRODUCT NCR Health and Wellness Area I Animation Area II Bottled Balut Area III Healthcare and Wellness CAR Organic Coffee Abra Bamboo Baguio City Information and Communications Technology (ICT) Benguet Strawberry Ifugao Tilapia Kalinga Coffee, Eco-Tourism, Unoy Apayao Cassava Mountain Province Eco-cultural Tourism Region I Bangus or Milk Fish Ilocos Norte Chichacorn Ilocos Sur Loomweaving La Union Home Furnishings Pangasinan Bangus or Milk Fish Region II Home Furnishings Batanes Eco-Tourism Cagayan Processed Food Isabela Corn Production and Processing Nueva Vizcaya Citrus Quirino Gifts and Holiday Decors Region III Lanterns Bataan Processed Fish Bulacan Specialized Garments (Gowns and Barongs) Nueva Ecija Footwear (Slippers and Sandals) Pampanga Lanterns Tarlac Crochet and Knitting Zambales Fresh and Processed Sweet Potato Aurora Sabutan Woven Products Region IV-A Paper Mache (CALABARZON) Cavite Ground Coffee Laguna Paper Mache Batangas Embroidery Rizal Houseware and Holiday Décor Quezon Distilled Coconut Wine Region IV-B (MIMAROPA) Woven Buntal Oriental Mindoro Fresh and Processed Fruits Occidental Mindoro Mariculture and Iodized Salt Marinduque Loomweaving Romblon Marble Novelties Palawan Cashew Region V Ceramics Albay Ceramics Camarines Norte Piña Fiber Products Camarines Sur Hinabol (Handloom Woven Products) Sorsogon Pilinut Products Catanduanes Lasa Masbate Beef Tapa Region VI Loomwoven Products Aklan Loomweaving (Piña, Abaca, Raffia) Antique Muscovado Sugar Capiz Cutflower/Cutfoliage Guimaras Fruits and Nuts Iloilo Processed Fish Negros Occidental Silk Region VII Woven Raffia Bohol Raffia Loomwovens Negros Oriental Pandan Bags Siquijor Tourism Cebu Footwear Region VIII Mussel Leyte Dried Mango Southern Leyte Processed Food Samar Mussel Processing Eastern Samar Seaweeds Northern Samar Mariculture (Bangus or Milk Fish, Crabs) Biliran Coco-based Processing (Coco Coir, Coco Shell, VCO and other high-value Coco by-products) Region IX Seaweeds Zamboanga City Seaweeds Zamboanga del Sur Seaweeds Zamboanga del Norte Bottled Sardines Zamboanga Sibugay Rubber Isabela City Crumb Rubber Region X Organic Products Bukidnon High-Value Vegetables Camiguin Processed Abaca, Lanzones Misamis Occidental Banana Production and Processing, Watermelon Misamis Oriental Whitewater Rafting Lanao del Norte Abaca Production and Processing Region XI Banana Chips Davao City Banana Chips Davao Del Norte Banana Chips Davao Del Sur Fresh and Processed Mango Davao Oriental Coconut-based Products Compostela Valley Gold and Silver Jewelry-Making Sarangani Mango Region XII Fresh Banana General Santos City ICT North Cotabato Seaweeds Fresh Banana Sultan Kudarat Muscovado South Cotabato Fresh and Processed Fruits Cotabato City Crabs  CARAGA Palm Oil Agusan Del Norte Abaca Fiber Agusan Del Sur Oil Palm Surigao Del Norte Nipa Rum Surigao Del Sur Seaweeds (http://invest.cfo.gov.ph/pdf/part1/dti-one-town-one-product-otop-philippines.pdf) 3.2 TOP PRODUCING REGIONS OF MAJOR COMMODITIES Commodity Top Producing Region Production per Metric Tons 1. Cereals a. Palay Central Luzon 3.73 million b. Corn Cagayan Valley 1.87 million 2. Fruit Crops a. Banana Davao Region 3.43 million b.Calamansi MIMAROPA 52.81 thousand c. Mango Ilocos Region 178.54 thousand d. Pineapple Northern Mindanao 1.58 million 3. Non Food Industrial Products a. Abacca Bicol Region 28.94 thousand b.Coconut Davao Region 1.93 million c. Coffee SOCCSKSARGEN 20.56 thousand d. Rubber Zamboanga Peninsula 161.83 thousand e. Sugarcane Western Visayas 12.64 million f. Tobacco Ilocos Region 34.38 thousand 4. Vegetables and Rootcrops a. Cabbage Cordillera Administrative Region (CAR) 100.50 thousand b. Cassava BARMM 1,062.73 thousand c. Eggplant Ilocos Region 99.19 thousand d. Garlic Ilocos Region 4.82 thousand e. Mungbean Ilocos Region 13.18 thousand f. Onion Central Luzon 138.80 thousand g. Peanut Ilocos Region 11.91 thousand h. Sweet potato Eastern Visayas 98.95 thousand i. Tomato Ilocos Region 73.32 thousand