Unit 4 - Types of Media PDF

UNIT 4 TYPES OF MEDIA Types of Media Media Convergence Joy F. Dugayo, LPT  Objectives: At the end of this unit, the learners should be able to do the following:...

UNIT 4 TYPES OF MEDIA Types of Media Media Convergence Joy F. Dugayo, LPT  Objectives: At the end of this unit, the learners should be able to do the following: 1. Classify the contents of different media types. 2. Define media convergence through current examples. 3. Discuss in class how a particular individual is portrayed in public using different types of media. Joy F. Dugayo, LPT  Types of Media Joy F. Dugayo, LPT  Developing media literacy involves navigating a wide variety of media that our society uses to share and transfer information. What is the best way to deliver a message to the following? a classmate a friend or relative who has migrated abroad a stranger who might be interested in hearing the message Joy F. Dugayo, LPT  Media - “media” is the plural form of “medium”, which refers to a channel for general communication in a social context. - Hence, they are channels or paths through which information is delivered from one person to another. - Each type is distinct from another type in many ways. However, all of them have one thing in common: each type is a means to deliver a message to people. Joy F. Dugayo, LPT  Five Types of Media Print Media Broadcast Media Video Games and Film or Cinema Digital Media New Media Joy F. Dugayo, LPT  Print Media ü is arguably the oldest type, entering use in the earliest days of written language itself. ü It has evolved considerably, and is driven by humanity’s insatiable hunger for information. Joy F. Dugayo, LPT  Broadcast Media ü these types do not rely on the production and distribution of physical copies as much as print media does because they distribute their messages “over the air”. ü Additionally, because their programming can beviewed by multitudes at once, broadcast media like radio and television have been traditionally accepted as the most efficient way to transmit messages. Joy F. Dugayo, LPT  Film or Cinema ü has evolved, from black-and-white “moving pictures” with no sound to highly sophisticated color movies, especially with the advent of digital cinema. ü This form of media originally recorded images onto the celluloid strips that give it its name. It is generally used for storytelling purposes, although shorter instructional videos are also common. Joy F. Dugayo, LPT  Video Games and Digital Media ü From early, simplistic point-and-shoot or beat-em-up gameplay to modern video games. ü Notably, its output and design limits are further tested every few years due to the brisk development of the technology that drives it. ü Mobile games, playable on smartphones, are currently as popular as their older console-based. Joy F. Dugayo, LPT  New Media ü Internet-based, interactive, with two-way communication (in the form of comments or tweets among others) usually being central to its design. ü Interestingly, older-media forms have find new-media life. Blogs (web logs), audio and video streaming services, and online versions of newspapers are prominent examples ü Social media is also a part of new media known today, and is perhaps the example with the most potential. Streaming Media Streaming Subscription Joy F. Dugayo, LPT Sites Services  Key Moments § Darna’s first appearance on the Philippine entertainment scene was in May 1950. She was launched in Pilipino Komiks #77. § Creator Mars Ravelo pitched her to publishing companies in the United States and the Philippines. Still, she was rejected repeatedly since, at that time, it was thought that female superheroes would not sell. Joy F. Dugayo, LPT  Key Moments § Darna was inspired by the famous hero Superman, and not Wonder Woman, and that is why she shares the same skill set as the famous Man of Steel. Joy F. Dugayo, LPT  Key Moments § Due to popularity and demand, Darna was adapted to the big screen and appeared in 14 titled movies from 1951 to 1994. § There was even a cartoon series released in 1986. § In 2003, 2017, and 2018, Darna was also adapted into ballet productions. Joy F. Dugayo, LPT  Key Moments To date, 15 Filipina actresses have portrayed the famous heroine in broadcast media and films. Joy F. Dugayo, LPT  Type of Media Distinct Characteristics Common Examples Newspapers and Print media Used in early days magazines Message is distributed Television shows and Broadcast media “over the air” radio programs Recorded images used Film or cinema Movie titles for storytelling purposes Video games and Playable by its audience Video game titles digital media New media Digital and internet-based Social media platforms Joy F. Dugayo, LPT  Media Convergence Joy F. Dugayo, LPT  Media Convergence § The coming together of media types, and their related industries. § Media theorist Henry Jenkins Film Streaming Smartphone service (2006) points out that “convergence is a word that manages to describe technological, industrial, cultural, and social changes.” Joy F. Dugayo, LPT  Media Convergence § interconnection brought on by media convergence involves three C’s: (Encyclopedia Britannica) 1. computing 2. communication 3. content. § This acknowledges the undeniable role that the Internet and developments in personal computers have had in changing the way we send and receive messages and content Joy F. Dugayo, LPT  Types of Media Convergence Technological Convergence Cultural Convergence Organic Convergence Global Convergence Economic Convergence Joy F. Dugayo, LPT  ü is perhaps the most common way to point out convergence in action. ü when new techologies are created that take over from past technologies and perform the same task but in a more advance manner. Technological Convergence Joy F. Dugayo, LPT  ü stories flow in different kind of media platforms 1. the “flow” of stories from one format to another (which can be seen in adaptations such as the Mars Ravelo print comic books being adapted into television series and films) 2. participatory culture , which allows media consumers to add some input on the media they consume, as well Cultural as create their own examples of that media. YouTube Convergence is a prominent example that demonstrates this. Joy F. Dugayo, LPT  üalso called social convergence , or “media stacking”. üMultimedia multitasking or the “natural outcome” of the diverse world. üa person is using their smartphone to send messages or browse the Internet while watching television, or reading a newspaper while a radio Organic program plays in the background. Convergence Joy F. Dugayo, LPT  ü inevitable effect of media bridging the gap between geographically distant cultures and being able to influence one another. ü The United States’ “Hollywood” filmmaking culture Global has inspired similar styles to grow in India Convergence (Bollywood) and Nigeria (Nollywood), despite each of those countries being quite distant from the others. Joy F. Dugayo, LPT  ü refers to the merging of different media industries and platforms, leading to new business models and revenue streams. ü Media companies and properties became visibly Economic profitable and prominent enough to catch larger Convergence companies’ attention. Joy F. Dugayo, LPT How are these people portrayed differently in different kind of media?