3.1 Business names, objectives and logos SL (1).pptx

MULTIPLE-CHOICE QUIZZES –TEST 1 ADVANCE NOTICE Week 4 Thursday (12 September 2024) 10 multiple choice questions 15mins In-class test under-supervision Closed ALL Browser windows (closed book test) Removed any virtual backgrounds Do not have headphones or caps Mobil...

MULTIPLE-CHOICE QUIZZES –TEST 1 ADVANCE NOTICE Week 4 Thursday (12 September 2024) 10 multiple choice questions 15mins In-class test under-supervision Closed ALL Browser windows (closed book test) Removed any virtual backgrounds Do not have headphones or caps Mobile phone is switched off and away from your desk. Turn on the microphone and video during the test Stay in the same place during the test. MULTIPLE-CHOICE QUIZZES –TEST 1 Topic 1 and 2 The concepts that will be covered.  Goods and Service/Needs and wants  Resources/Relative Scarcity  Microeconomics and Macroeconomics  Three fundamental questions  Entrepreneur  Effective team/Ineffective team  Economic sectors (Primary, Secondary, Tertiary Sector)  Business ownership structure (Sole trader, partnership, private limited company) MUF1061 EXTENDED BUSINESS WEEK 3 BUSINESS NAMES OBJECTIVES LOGOS LEARNING OBJECTIVES Describe the difference between a vision, a mission and an objective Identify and describe factors to consider when choosing a business name Explain the relationship between a logo and a business name IN BUSINESS When someone first sets up in business, he/she may have some unstated aims or objectives for example to survive for the first year. Other businesses may wish to state exactly what they are aiming to do, such as Amazon, who wants to "make history and have fun". COMMON OBJECTIVES Survival – a short term objective, probably for small business just starting out, or when a new firm enters the market or at a time of crisis. Profit maximization – try to make the most profit possible – most like to be the aim of the owners and shareholders. Profit satisficing – try to make enough profit to keep the owners comfortable – probably the aim of smaller businesses whose owners do not want to work longer hours. Sales growth – where the business tries to make as many sales as possible. This may be because the managers believe that the survival of the business depends on being large. Large businesses can also benefit from economies of scale. BUSINESS OBJECTIVES LET’S FIND SOME EXAMPLES In your groups: Pick a business Find the business Mission Statement Find the business Vision Statement LET’S FIND SOME EXAMPLES Copy and paste them into the ‘Business Vision and Mission’ Padlet using the following link: https://padlet.com/shannonlane2/visionmission Make sure you pick your class! Click + to add your post SMART OBJECTIVES RYOB – TEAM ENTERPRISE PROJECT Consider a range of suitable business names. RYOB – TEAM ENTERPRISE PROJECT Step 1: Check the Business Victoria register to see if your name is available: https://www.business.vic.gov.au/setting-up-a-business/how-to-start-a-business/register -a-business-name BUSINESS LOGOS A symbol used to Logo communicate a business name GUESS THE LOGO You will be shown a piece of a logo for a well known brand name Identify the brand name Check your answers at the end 1 5 8 11 2 9 6 3 12 10 4 7 DESIGN A LOGO Keep it simple - Are you able to draw your logo within 20 seconds? - If you are using effects, are they subtle and simple? Careful with colour - Does your logo look good on both dark and light backgrounds? - Are you using colours that are appropriate to your business? Tidy typography - Are using fonts that are appropriate to your business? Scalability - Have you printed your logo in both small and large versions? - Does your logo scale down well? Hidden messages - Is your logo linked to your business name? - Are there any hidden messages in your logo RESEARCH DESIGN TIPS FOR LOGOS