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3018PSY Week 9 - PDF

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Summary

These notes describe population-level and individual-level approaches to behavior change. They discuss the aims, pros, limitations, and implementation of these approaches, supported by examples of population level approaches.

Full Transcript

3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt aims to change/under- stand levels of behaviour change in large numbers population level approach of ppl by focusing on...

3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt aims to change/under- stand levels of behaviour change in large numbers population level approach of ppl by focusing on awareness and context of behavior individual: aim to motivate and support ppl to un- derstand consequences of behavior, feel positive individual level vs popula- about behavior change, tion level approach and recognise how social contexts and physical con- texts affect behavior, plan change and coping strate- gies changing aspects of social and physical environments change can include but only that relates to that specific person allows for intervention to pros to individual level ap- be tailored to their needs proach are relationship based potential to produce large 1 / 12 3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt magnitude of individual change require identification and active engagement have limited reach limitations of individual lev- risk blaming and stigmati- el approach sation de-emphasise contextual factors improve aspects of setting and culture which support population level approach desired behaviour, reduce benefits barriers and increase bar- riers to undesired behav- iour community wide pro- grams/services restructure physical envi- ronment examples of population enabling access to oppor- level approaches tunities for the behaviour provide behaviour relevant resources use of mass info 2 / 12 3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt economic strategies policies and regulation education settings pop level approaches can workplaces be implemented in service settings wider community may not require active identification of ppl (pas- sive exposure) large reach advantages to pop level move beyond individual approach blaming have potential for radical and powerful change acknowledges upstream influences of behaviour be paternalistic and com- promise individual autono- my be seen as not personally limitations of pop level ap- salient among ppl in need proaches be complex and require a lot of planning high level uncertainty low control over interven- 3 / 12 3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt tion activities require a long time for im- plementation and change may produce small mag- nitude of individual level change what model of behaviour is a pop level approach con- ecological sistent with focus on the inter relation- ecological models of be- ships b/w ppl and their haviour physical and sociocultural environment in that they acknowledge how do ecological mod- the broader environment els of behaviour differ from and policy as influences other behaviour models on behaviour constructs from other theo- ries, models that focus on what do ecological models individual, social, organi- of behaviour incorporate sational influences on be- haviour 4 / 12 3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt multiple levels of influence intra-personal interpersonal organisational 5 core principles of ecolog- community ical models of behaviour policy importance varies by be- haviour and context sociocultural and physical multiple levels influences may apply to more than one level environments have a sig- context on behaviour nificant effect influences work together to impact behaviour interaction eg attitudes may influence reactions to environmental cues and opportunities most useful when focus on a specific behaviour behaviour specific eg availability of work out equipment in local parks 5 / 12 3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt more effective than single level interventions multi-level interventions eg education is useless if environments don't sup- port behaviour desired/undesired behav- iour education targeting the intervention: persuasion provide info about training awareness advocacy awareness standards consequences info environment educate benefits of change on clarify misconceptions highlight personal salience direct to resources specific related events emo arousal about behav- iour persuasion stimulate action toward de- sired behaviour create sensitivity to influ- 6 / 12 3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt ences awareness of norms, opin- ions related to behaviour increase awareness and issues and need for change need for change increase awareness of advocate point of view create favorable attitudes for change validate and legitimise stimulate correction generate mood instructions on how to antecedents consequences of behav- iour behaviour change tech- salience of consequence niques for environment in- anticipated regret teraction info about other's approval credible source pros/cons of behaviour competitive imagining of future outcomes 7 / 12 3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt verbal persuasion about capability prompts/cues info on support for behav- iour pamphlets/brochures info sheets/booklets newsletters limited reach communica- point of action info tion options posters marketing collateral DVDS tv mass reach communica- radio tion options newspapers social media advertising publicity mass media edutainment civic journalism cost reach effectiveness time frames 8 / 12 3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt message complexity availability acceptance and appeal to when choosing an option target audience consider control over content and delivery credibility of info source when you want wide expo- sure urgent time frame when to use mass media desire public discussion main goal is awareness media authorities are on side shape knowledge exam- food labels ples posters on consequences antecedents example of drink driving how to perform example diagram on handwashing 9 / 12 3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt presence characteristics location of facilities of re- sources can include: natural en- vironment, built environ- physical environment tar- ment, physical attributes, getting exposure, physical barri- ers aesthetics eg availability, accessibili- ty, functionality, structure, quality costs, procedures, rules targeting economic and and regulations relevant to policy environment behaviour costs/affordability, taxes fines economic environment discounts subsidies rebates financial rewards 10 / 12 3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt fines for speeding/littering coercion sugar tax discount for payment on rewards/enablement time rebates for mental health the structural, social, eco- nomic, political, and other policy environment factors that influence rele- vant to national, state, lo- cal, organisational setting standards about behav- iour workplace codes of con- policies can include duct wearing seatbelts driving speeds policy guides can include education settings settings based approach workplaces service settings community contexts 11 / 12 3018PSY WEEK 9 Study online at https://quizlet.com/_d9qitt refers to conditions, cir- cumstances, and condi- tions when ppl are born, work, grow up in, play and live relative to others reflect the distribution of upstream social determi- power, wealth, resources nants relevant to issues of in- equity and social justice behaviour change inter- ventions may target equity, services, resources, trans- portation, norms 12 / 12

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