2024 Facts for Drivers OCR - Copy_16-16.pdf

enough in the modern arena of public opinion. ‘Today, the profession- al driver must not only move America physically, but also psychologi- cally. A driver's ability to drive crash-free, provide quality and timely service, represent the industry professionally, and demonstrate the essentiality of tr...

enough in the modern arena of public opinion. ‘Today, the profession- al driver must not only move America physically, but also psychologi- cally. A driver's ability to drive crash-free, provide quality and timely service, represent the industry professionally, and demonstrate the essentiality of trucking are now all critical to public perception and the health of the industry. It is because of the professional truck drivers’ superior performance and professionalism that the public still has a positive overall view of CMV drivers. For most Americans, the driver represents trucking and is the most visible symbol of the industry. A driver's actions behind the wheel form a lasting impression on the motoring public. The public's opinion, and thus, the industry's reputation, affects the way govern- ment officials regulate the industry, including operational require- ments and limitations, fees and taxes, and the ability to gain access to certain roads and highways. Ultimately, the industry's reputation affects its ability to grow and prosper. To overcome negative percep- tions, the industry relies on each truck driver's superior driving abilities, professionalism, and courtesy at all times. America’s Road Team Further helping to bolster the industry’s image is America’s Road Team. Created by American Trucking Associations in 1986 and sponsored by Volvo Trucks, this national public image and outreach program is led by a team of professional truck drivers with superior driving and communication skills, remarkable safety records, and a strong desire to educate fellow motorists and the general public on highway safety and the trucking industry. Millions have heard the Road Team motto: “Safety is our driving concern.” America’s Road Team Captains, most of whom have million-mile, accident-free driving records, take a few days each month away from their truck driving jobs to travel and speak on behalf of ATA and the industry to the media and public. They conduct news interviews and hold safety talks before diverse groups including students, senior citizens, businessmen and women, and fellow truck drivers, during which they share their experiences and safety successes. Road Team drivers address transportation issues from their unique perspective and promote the trucking industry's overall commitment to improving highway safety. 16