2. Overview-3.docx

School of Golf is an outreach component of the Junior Academy Program designed to target primary schools in your local area. It will provide children at the school with an experience learning golf, perhaps for the first time and give them the opportunity to extend their experience at your club. We w...

School of Golf is an outreach component of the Junior Academy Program designed to target primary schools in your local area. It will provide children at the school with an experience learning golf, perhaps for the first time and give them the opportunity to extend their experience at your club. We will cover this program in further detail, but there are some primary features. The taster class and Stage One and Two programs should be scheduled based on the school term dates in your local area. This will help to maximise participation and ultimately drive uptake into your programs at the club on weekends and during school holidays. All School of Golf classes are recommended to be delivered in groups. Larger groups can be delivered in the school environment rather than at the club. These classes should operate on a game based approach with children able to receive high quality coaching and an opportunity to play team based games across a range of skills. You will need to capture interest in your program so we recommend you offer a free of charge taster opportunity at the school. You can then provide children and their parents with further information about the next steps. The program has been designed over two stages after exposure to the initial taster class, which includes a class at the school and then at the club. We recommend you charge for the two stages after the taster class on a block basis. You may be able to access funding opportunities in your local area to help subsidise the program to children, or the school may support this. Lastly, to provide a safe and fun experience at the school, adapted equipment should be used. When transitioning to the club enviroment you can introduce children to real equipment across the different areas of the game. The program plays a crucial role within the coaching pathway for those clubs who are looking to increase junior participation at the club, especially when the footfall and current membership base includes a low volume of children. The School of Golf is specifically designed with a variety of purposes. The program will give you the opportunity to get out into the local community and increase the awareness of your club and programs. Even those who don't sign up to the program will be exposed to your brand increasing the chance of future participation. The programs will give many children the opportunity to experience learning golf for the first time. Most importantly this will happen in a safe, familiar and fun environment before confidence is built to transition to the club. By working directly in the local community and growing participation, it will drive your brand reputation. Of course, through working with a large demographic of schools and children, you will increase participation at your club and within your programs. The transition to the club environment built into the program will help you promote further opportunities. The School of Golf program welcomes the family to attend and experience life at your club. At Stage Two, parents can utilize the club facilities and spectate while their child attends class. They will see golf as a game for the family. Finally, the School of Golf program will provide you with the ideal opportunity for you to guide children and their parents to the next step on their coaching journey with you. You can direct them to the programs within phase 2 and 3 of the coaching pathway to engage children at your club for the long term. It will be up to you to assess the opportunities in your local area and ultimately the age of children you are looking to drive into programming at your club. However, based on the success of programs we have delivered, we recommend you target the School of Golf programs to these groups. Firstly, we recommend that you target the program towards primary and elementary schools. At this age children will be more receptive to trying a range of sports for the first time and the structure of the class, as well as the equipment used is ideally suited. Secondly, we recommend you target the programs to children at the school who are aged between 6 - 10. This will therefore crossover between Grades 2 - 4 in the US based School system and Key Stage One and Two in the UK for example. The School of Golf Program is designed over three stages. It has been built using this structure based on the enormous success we have seen delivering outreach opportunities in schools across the world. You will of course need to assess the opportunities in your local area and the facility you are based at. However, there are 3 stages we recommend you follow. Firstly, a Taster class is an opportunity for children to experience your program before committing to the further stages. You can run tasters during school time, after school, or through a short assembly format. Stage One consists of 5 consecutive weeks of classes after school. The classes take place in the school environment and children will experience a range of warm up games, and explore golf skills progressing each week from putting to full swing using adapted equipment. Stage Two consists of 5 consecutive weeks of classes after school, or on weekends at the golf club. Children will experience a range of warm up games, and explore golf skills progressing each week from putting to full swing using real equipment. The School of Golf program is intended to be a building block towards converting children into further programming at your club. Specifically you should aim to convert children into your Junior Fun Days, Junior Camps and if suitable, the Junior Weekly programs. The structure of the program will provide the ideal opportunity to engage with parents and inform them of the great things you can offer at your club.