IESEG Strategy & Innovation Course Introduction PDF
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IÉSEG School of Management
Shawn Pope
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Summary
This document introduces the IESEG Strategy & Innovation course. The course teaches fundamental business strategy and innovation concepts, utilizing various frameworks like AAA Strategy, Porter's Diamond Model, and Porter's Five Forces. The course includes interactive lectures, coursebook questions, and a final exam.
Full Transcript
Strategy & Innovation Intro to course Prof. Shawn POPE Classroom rules No late entry after 3-minute grace period for ANY reason (do not email about train schedules, strikes, etc.) No cell phones at any time No talking while oth...
Strategy & Innovation Intro to course Prof. Shawn POPE Classroom rules No late entry after 3-minute grace period for ANY reason (do not email about train schedules, strikes, etc.) No cell phones at any time No talking while others have the floor No slacking off during group activities Otherwise, your attendance will be removed and you will be asked to leave the classroom! Your teacher The course… …teaches fundamental, widely taught concepts in business strategy & innovation Learning objectives Recognize, Understand, Apply, Analyze, & Evaluate... the key frameworks in the field of strategic management Course Class 1: Intro to strategy progression Level of analysis Example frameworks Class 2: International “AAA Strategy” Broad Class 3: National Porter’s “Diamond Model” to Class 4: Industry Porter’s “5 Forces” narrow Class 5: Corporate “3 Corporate Rationales” Class 6: Business Porter’s “3 Generic Strategies” Class 7: Coaching on Capstone Projec Class structure (10-minute break) 1st half: 2nd half: Interactive lecture Coursebook questions and class discussions The two assignments Grading components 20% 80% Courseboo Final k Exam The Coursebook Due 2 weeks after final session (this date will vary by class) New questions assigned each class (the questions emphasize analytic thinking) Instructors have discretion on how many and which questions to assign Time to work on it during class (more questions for classes that are undisciplined) Done in groups of 5 students or fewer Peer evaluations of teammates at the end (as required by IESEG) Grade penalties are possible for individual students who do not stay on task during class No generative AI allowed Holistic grading by these criteria: Organization, clarity, relevance, completeness, correctness, engagement with lecture material, voice, length/effort, citations/sourcing, tone, style, and consistency Final exam Taken at the end of the semester Pen & paper 75 minutes long ~20 questions All questions directly based on the lectures and their notes All questions have relatively objective answers (e.g., short-answer, True/False, and multiple choice)