Self-Mastery and Creativity PDF

SESSION OBJECTIVES Unit II. Self-Mastery & Creativity ➢ Introduction to Self-Mastery Skills ➢ The Three Ps of Creativity Personal Transformation (Self-mastery) The Creative Product What products or services do you find creative & innovative? Creative & Innovative offerings are differe...

SESSION OBJECTIVES Unit II. Self-Mastery & Creativity ➢ Introduction to Self-Mastery Skills ➢ The Three Ps of Creativity Personal Transformation (Self-mastery) The Creative Product What products or services do you find creative & innovative? Creative & Innovative offerings are different. Creative & Innovative offerings deliver. Creative & Innovative offerings deliver. Creative & Innovative offerings delight the senses. Creative & Innovative offerings DIFFER DELIVER DELIGHT Our aim is to harness your creative potential so you can create opportunities, rather than simply discovering or looking for them. The Three Ps of Creativity Product Process Person The Three Ps of Creativity Process The Creative Process How Do You Generate Creative Outputs? What is the difference between creativity and innovation? The Innovation Process INSPIRATION IDEATION INCUBATION IMPLEMENTATION The Innovation Process and the 3M Post-It Note Finding an opportunity or a problem to solve. INSPIRATION Generating solutions. IDEATION Refining & testing solutions. INCUBATION Launching the new innovation! IMPLEMENTATION The Innovation Process Finding the PROBLEM or OBJECTIVE to solve. Generating several IDEAS. Screening ideas & testing until a new SOLUTION is created. Commercializing the new SOLUTION. The Innovation Process INSPIRATION Finding the PROBLEM or OBJECTIVE to solve. IDEATION Generating several IDEAS. INCUBATION Screening ideas & testing until a new SOLUTION is created. IMPLEMENTATION Commercializing the new SOLUTION. Watch: http://tiny.cc/ideovideo The Innovation Process INSPIRATION Finding the PROBLEM or OBJECTIVE to solve. IDEATION Generating several IDEAS. INCUBATION Screening ideas & testing until a new SOLUTION is created. IMPLEMENTATION Commercializing the new SOLUTION. Finding an opportunity or a problem to solve. INSPIRATION Innovation Objectives Shopping Safety Checking Out Finding Things Generating solutions. IDEATION Refining & testing solutions. INCUBATION Launching the new innovation! IMPLEMENTATION The Innovation Process INSPIRATION IDEATION Finding the PROBLEM or OBJECTIVE to solve. Generating several IDEAS. INCUBATION Screening ideas & testing until a new SOLUTION is chosen. IMPLEMENTATION Commercializing the new SOLUTION. The Innovation Process INSPIRATION IDEATION Finding the PROBLEM or OBJECTIVE to solve. Generating several IDEAS. INCUBATION Screening ideas & testing until a new SOLUTION is chosen. IMPLEMENTATION Commercializing the new SOLUTION. The Three Ps of Creativity Product Process Person The Creative Person Do you consider yourself creative? Whole Brain Thinking Left/Right Brain Theory Self-assessment: The Four Creative Personas Quadrant Score Creative Persona A 1.83 The Analyst B 2.17 The Implementor C 2.42 The Connector D 2.33 The Ideator D A 2.33 1.83 In the 1970s, Ned Herrmann, a creativity researcher and an executive in Electric, created the whole brain framework or The Herrmann Brain Dominance Instrument (HBDI). Drawing from previous research on brain functions, Herrmann posited that there are four fundamental learning, thinking and working styles, which he called “four quadrants”. These four quadrants can also be understood as the four Creative Personas. B 2.17 2.42 C MOST PEOPLE ARE JUST IMPLEMENTING.  Reducing option  Making choices  Focusing  Prioritizing  Constrained  Singular  Converge on one way forward  CONVERGENT  MOST PEOPLE ARE JUST IMPLEMENTING. Make choices INSPIRATION • IDEATION • INCUBATION • IMPLEMENTATION 2+3=?  CONVERGENT  THINKING Begin with information Converge around solution(s) ?+?=5  DIVERGENT  THINKING Begin with a prompt Generate many solutions DIVERGENT Generating options Exploring Brainstorming Imagining Unconstrained Multiples Include all opinions Create options Make choices INSPIRATION • IDEATION • INCUBATION • IMPLEMENTATION DIVERGENT THINKING Defer judgment Combine and build on ideas Seek wild ideas Go for quantity CONVERGENT THINKING Be deliberate Check your objectives Improve your ideas Be affirmative The Innovation Process INSPIRATION IDEATION INCUBATION IMPLEMENTATION INSPIRATION (FINDING OBJECTIVES) DIFFERS Space (Company, Industry, Etc) Research & Immersion: • Facts • Problems • Needs DELIVERS DELIGHTS Insights: • Opportunities • Objectives Innovation Objective IDEATION (GENERATING IDEAS) DIFFERS Innovation Objective DELIVERS Idea Generation: • Innovative Ideas DELIGHTS Innovation Concepts INCUBATION (TESTING & SCREENING IDEAS) DIFFERS Innovation Concepts Incubation • Prototypes • Pitches • Prioritize DELIVERS DELIGHTS Innovation Project IMPLEMENTATION (LAUNCH) DIFFERS Innovation Project Designing DELIVERS • Experience • Implementation DELIGHTS Innovation Plan CREATIVITY EXERCISES ANSWER THIS: A man buys coconuts at $5 a dozen and sells them at $3 a dozen. Because of this he becomes a millionaire. How did this happen? LESSON: We have self-imposed assumptions that limit our thinking. FIND THE HIDDEN MEANING FOR THE WORDS IN EACH BOX MAN BOARD GIVE GIVE GIVE GIVE GET r o o t GET o o BAN ANA GET o o GET t o o r R MIND ROAD MATTER A D STAND I DEAL CYCLE CYCLE CYCLE history history history NEFRIENDED You Just Me DEFRIENDED READING Aid Aid Aid AWAY M1LLION Proverbs 16:3 “Commit your work to the Lord, and your plans will be established.” The Innovation Process INSPIRATION Finding the Innovation or OBJECTIVE to solve IDEATION Generating several IDEAS INCUBATION SCREENING ideas & testing until a new Innovation Project is identified IMPLEMENTATION DESIGINING & Detailing the Innovation Project CHOOSE A FIELD • • • • Object: clothing, toy, gadget Services: restaurant, coffee shop, milk tea shop Digital: app, website, vlog Events: music fest, movie fest, school fair MEMBER 1 INTEREST & SKILLS MEMBER 2 INTEREST & SKILLS MEMBER 3 INTEREST & SKILLS (FIELD) Shopping What is my objective? • FRAMING YOUR CREATIVE FIELD INTERVIEW PEOPLE FROM YOUR CREATIVE FIELD • Their Needs and Irritants (Missing, Annoying and Disappointing) in the creative field • Indicate a Persona Identifier: Age, Gender, Status, Profession/Year & Course, Company/School (Include name, if possible but not required) • Compile Documentation of the Interview (Screenshot, Transcript) CONNECT WITH PEOPLE • People who are more immersed in the field than others. These people may use the • People who have been present for a long time already in your field, using the products or services.. products or patronize the services in your field in higher quantities or frequencies than the regular users. These people may even be known collectors in the creative field. Loyal Users Experts & Mavens • People who have deep knowledge of the Creative Product. They may have formally studied the field or have spent a lot of time researching and writing about it. Extreme Users Apathetic & Non-users • People who do not participate in the field at all. These people include those who used to patronize the field but stopped doing so. Peel the Onion for Deep Understanding GROUP IRRITANTS PER USER TYPE & CLUSTER SIMILAR IRRITANTS CRAFTING A CREATIVE OBJECTIVE Generate one to three Creative Objectives My Creative Objective 1. Invitational Stem 2. Owner (Who?) 3. Action-verb (Does?) 4. For (Who?) How might we shift people to shop online Filipino How might we shift Filipinos to shop online? My Creative Objective 1. Invitational Stem 2. Owner (Who?) 3. Action-verb (Does?) 4. For (Who?) In what ways might we (IDEO) improve the shopping cart for onsite grocery shoppers In what ways might we improve the shopping cart for onsite grocery shoppers? CRAFTING STRONG OBJECTIVES FOUR ELEMENTS “In what ways might ❶ INVITATIONAL STEM deliver ❸ ACTION STEM we/I ❷ OWNERSHIP COMPONENT an enjoyable Movie Experience?” ❹ CONSUMER END STATE CRAFTING STRONG OBJECTIVES Objectives are desired goals or end states, not ideas, which are about the how to reach the goal. BAD OBJECTIVE IDEA 1: Ban trucks & other PUVs IDEA 2: Ban cars based on plate number In what ways might we reduce cars on EDSA? IDEA 3: Ban cars based on car model CRAFTING STRONG OBJECTIVES Objectives are desired goals or end states, not ideas, which are about the how to reach the goal. BETTER OBJECTIVE IDEA 1: Ban trucks & other PUVs In what ways might we IMPROVE traffic on EDSA? IDEA 2: Implement 3day workweek IDEA 3: Increase all road widths by 100% CRAFTING STRONG OBJECTIVES But can you make please make your objectives BETTER? GRANDER? MORE DISRUPTIVE? OBJECTIVE In what ways might we improve traffic on EDSA? CRAFTING STRONG OBJECTIVES But can you make please make your objectives BETTER? GRANDER? MORE DISRUPTIVE? OBJECTIVE In what ways might we improve traffic on EDSA? OBJECTIVE In what ways might we provide an enjoyable transportation experience in Metro Manila? OBJECTIVE In what ways might we create a relaxing coffee experience? OBJECTIVE In what ways might we serve coffee? In what ways might we improve the shopping experience in a brick-and-mortar store for Makati citizens? (FIELD) Shopping How might we shift Filipinos to do business online? In what ways might we provide access to shopping for people who do not have a mall or internet in their area? In what ways might we improve the shopping experience in a brick-and-mortar store for Makati citizens? How might we shift Filipinos to do business online? In what ways might we provide access to shopping for people who do not have a mall or internet in their area? How might we shift Filipinos to do business online? Unit Assessment #01 Generating Creative Objectives Interview: 16 users in the field (one per user type per member) 1. Loyal User 2. Extreme User 3. Experts 4. Non-user INTERVIEWED PEOPLE FROM (CREATIVE FIELD) Loyal Users (3) Extreme Users (3) Experts (2) Non-Users (2) LOYAL USERS Loyal User 1 (Max Sanchez) 35, Male, Married Banker, Metrobank Loyal User 2 (Tony Lee) 27, Male, Single Financial Planner, AXS Loyal User 3 (Cassie Lopez) 28, Female, Single Stewardess, Cebu Pacific LOYAL USERS WHAT THEY FIND MISSING WHAT THEY FIND ANNOYING WHAT THEY FIND DISAPPOINTING EXTREME USERS Extreme User 1 (Allen Cua) 48, Male, Single Engineer, Huawei Extreme User 2 (Shaina Lo) 39, Female, Married CEO, Lifecare Extreme User 3 (Melody Sy) 30, Female, Married Insurance Advisor, BPI-Phil EXTREME USERS WHAT THEY FIND MISSING WHAT THEY FIND ANNOYING WHAT THEY FIND DISAPPOINTING EXPERTS Expert 1 (Andrew Dy) 50, Male, Married Instructor, ULB Expert 2 (Shaina Mendez) 40, Female, Single CEO, JuanderGenie EXPERTS WHAT THEY FIND MISSING WHAT THEY FIND ANNOYING WHAT THEY FIND DISAPPOINTING NON-USERS Non-user 1 (Gwen Parker) 21, Female, Single 3rd Year Student, ULB Expert 2 (Chris Summers) 40, Male, Married Factory Worker, TorchEnt NON-USERS WHAT THEY FIND MISSING WHAT THEY FIND ANNOYING WHAT THEY FIND DISAPPOINTING CLUSTER SIMILAR IRRITANTS CLUSTER THEME 1 NEEDS CLUSTER THEME 2 CLUSTER THEME 3 CLUSTER THEME 4 WANTS CLUSTER THEME 5 Creative Objectives First creative objective Second creative objective Third creative objective Interview Documentation (Screenshot, Transcript) Criteria Identifying a Creative Field Percent Excellent 100% Identified a creative field but the explanation is unclear Identified a creative field without explanation Did not identify a creative field 30% Interview results provided a deep understanding of the chosen creative field. Assigned types of people were all interviewed Interview results provided insights into the chosen creative field. Assigned types of people were all interviewed. Interview results did not provide a clear understanding of the chosen creative field. Assigned types of people were all interviewed. No interview was done or incomplete interviewing of assigned types of people. 20% Created at least 4 different types of idea clusters and classified them as needs or wants of the interviewees. Merged similar ideas and removed boring ones. Created 4 clusters that are not totally different and can still be grouped together. Created less than 4 clusters. Did not cluster the responses 25% Generated 4 creative objectives and Generated 4 creative followed the IWWM format objectives but did not follow the IWWM format Generated less than 4 creative objectives Did not formulate any creative objective 20% Unique and elaborate presentation The presentation is not clear and logical Provided minimal contribution to the presentation (GROUP) Generating the creative objectives Poor 25% Identified a creative field and explained a clear reason why (INDIVIDUAL) Clustering of responses and insights Unsatisfactory 50% 5% (GROUP) Interviewing various types of people per member Satisfactory 75% (GROUP) Presentation and Individual Participation (INDIVIDUAL) Presented by reading his part of the presentation materials, but did not elaborate Proverbs 16:3 “Commit your work to the Lord, and your plans will be established.”