Week 2 - Understanding the Foundation.pptx

UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION JOEMAR KEVIN ROBLO, MBA BUSINESS COMMUNICATION COMMUNICATION – IS THE PROCESS OF TRANSFERRING INFORMATION AND MEANING BETWEEN SENDERS AND RECEIVERS  4 OTHER FORMS OF COMMUNICATION? ...

UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION JOEMAR KEVIN ROBLO, MBA BUSINESS COMMUNICATION COMMUNICATION – IS THE PROCESS OF TRANSFERRING INFORMATION AND MEANING BETWEEN SENDERS AND RECEIVERS  4 OTHER FORMS OF COMMUNICATION?  5 UNDERSTANDING WHY COMMUNICATION MATTERS? 1. Foundation for Business Operations 2. Facilitates Collaboration and Teamwork 3. Enhances Leadership 4. Supports Decision-Making 5. Adapts to Technological Changes 6. Builds Corporate Image 6  7 FOUNDATION FOR BUSINESS OPERATIONS Effective communication is essential for the flow of information, which helps individuals and organizations make informed decisions. Whether it’s internal communication between employees or external communication with stakeholders, the clarity and accuracy of messages impact the decision-making process. Example Scenario: A marketing firm is preparing to launch a new product. Clear communication between departments—like the creative team, marketing strategists, and client representatives—is critical to ensure everyone understands the product's features, target audience, and messaging. If the communication breaks down between teams, misunderstandings about the product’s key selling points could lead to poor marketing execution, operational delays, and increased costs due to errors that require fixing.  8 FACILITATES COLLABORATION AND TEAMWORK In today’s increasingly interconnected and team-oriented workplace, collaboration is essential for innovation and productivity. Bovee and Thill discuss how open communication helps team members align their efforts toward common goals, build rapport, and resolve conflicts constructively​(PearsonHigherEd)​(Pearson). Example Scenario: The launch of the product requires input from several teams, including design, content creation, and sales. Open communication allows these teams to collaborate effectively, aligning their work toward the same goal. Regular meetings, shared platforms for updates, and open channels for feedback ensure that everyone is on the same page, helping to prevent conflicts and ensure smooth teamwork. This collaboration fosters creativity and enhances productivity, allowing for a successful launch.  9 ENHANCES LEADERSHIP Leaders rely on communication to inspire, direct, and influence others, strong communication skills are vital for leaders to articulate their vision, motivate their teams, and implement change effectively. Leadership is not just about giving orders; it is about listening, empathizing, and engaging others in meaningful dialogue Example Scenario: The firm’s leadership team plays a crucial role in guiding the launch. The marketing director uses communication to articulate the overall vision for the product and motivate the teams. By listening to the concerns and suggestions of the various team leads, the director adjusts strategies and provides the necessary support to drive the project forward. Effective communication ensures that the leadership is not just issuing directives but is also inspiring the team to achieve their best work.  10 SUPPORTS DECISION- MAKING Communication as a key enabler of informed decision-making. Good communication allows leaders and employees to gather necessary data, share insights, and arrive at decisions that are beneficial for the organization. Bovee and Thill argue that decisions made in isolation or without proper communication can be detrimental​(PearsonHigherEd). Communication in leadership is not only about giving directives but also about listening and engaging with others to foster an inclusive, supportive environment.  11 ADAPTS TO TECHNOLOGICAL CHANGES The authors discussed how technological advancements, particularly in digital communication, have transformed business practices. They note the importance of adapting to new communication tools like social media, instant messaging, and video conferencing to stay competitive. The ability to communicate effectively across various platforms has become an essential skill Example Scenario: The marketing firm recognizes the importance of digital platforms in today’s environment. As a result, they incorporate new tools like social media analytics, targeted ads, and influencer collaborations into their launch strategy. The firm ensures that all team members are familiar with these tools and communicates how to best leverage them for maximum impact. Effective communication ensures that everyone adapts to these technological advancements and uses them efficiently  12 BUILDS CORPORATE IMAGE The role of communication in shaping a company’s image and reputation. Whether through marketing, public relations, or customer service, communication helps create a positive perception of the company in the minds of consumers and other stakeholders. Missteps in communication can harm a company’s reputation, making effective communication strategies vital for long- term success​ THANK YOU