Epistemology of Communication Science PDF Slides

WEEK 3 - Epistemology of Communication Science: Nature, Origin, and Limits of Knowledge  The Evolution of Communication Theory Communication is simply the act of transferring information from one place, person or group to another. Communication theory is a...

WEEK 3 - Epistemology of Communication Science: Nature, Origin, and Limits of Knowledge  The Evolution of Communication Theory Communication is simply the act of transferring information from one place, person or group to another. Communication theory is a proposed description of REMINDERS communication phenomena, the relationships among them, a storyline describing these relationships, and Communication an argument for these three elements. Communication has led to the theory provides a way of talking about and analysing formulation of many theories. key events, processes, and commitments that together form communication. Option 1 Option 2 Option 3 Shannon-Wea Aristotle Lasswell ver More info More info More info OPtion 4 Option 5 Option 6 Katz-Lazarsfel Westley-Macle Schramm d an More info More info More info Option 7 Option 8 Option 9 Watzlawick-Be Dance Thayer avin-Jackson More info More info More info OPtion 10 De Vito More info Aristotle Model. The model explains that speaker constructs messages that bring about persuasive effects among listeners. His view showed: Speaker ---> Argument ---> Speech ---> Listener. Aristotle Model of Communication Lasswell Model. The model explains that speaker constructs messages, select a channel, and thereby brings about a range of effects among listeners. The view: Who (Speaker) --> What (Message) --> Channel (Medium) --> Whom (Audience) --> Effect Lasswell's Model of Communication Shannon-Weaver Model. The model explains that communication includes all the procedures by which one mind may affect another. This, of course, involves not only written and oral speech, but also music, the pictorial arts, the theatre, the ballet, and in fact all human behaviour. The model explained communication work when source encodes message and transmits through channel to receiver. Shannon-Weaver Model of Communication Schramm Model. The model explains that communication work when source encodes message and transmits information through channel to receiver, if they have a shared field of experience. The directional flow is one way. Schramm's Model of Communication Katz-Lazarsfeld. Explains that source encodes messages and transmits information through mass media to opinion leaders who relay it to public. Katz-Lazarsfeld's Two-Step Flow Theory of Media Communication Westley-MacLean Model. The model explains that source selectively encodes messages and transmits information in modified form to receiver who decodes, encodes, and transmits information in modified form to other individuals with feedback at every step. Westley-MacLean Model of Communication Dance Model. The model explains that individuals encode and decode messages based on previous communication experiences. Dance's Helical Model Watzlawick-Beavin-Jackson Model. The model explains that individuals exchange messages through behaviour, the meaning of which varies with each person depending largely upon the communicative relationship between them. Watzlawick-Beavin Communication Model Thayer Model. The model explains that individuals generate and disseminate, acquire and process information in an on-going, dynamic process. Thayer's Organisational Communication Model De Vito Model. The model explains that individuals send and receive messages that are distorted within a context, have some effect and provide opportunities for feedback. De Vito Thanks. Any questions?