Week 12 PowerPoint Presentation - Michelin-starred Restaurants and Its Contribution to Luxury Gastronomy Tourism.pptx

HOS 5801 Managing Luxury Hospitality Establishments Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Food and Tourism The relationship between food and tourism has a...

HOS 5801 Managing Luxury Hospitality Establishments Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Food and Tourism The relationship between food and tourism has always been an increasingly important segment in the real worlds of hospitality, destination marketing, and tourism development Nowadays, there is a worldwide rise of concern for gastronomy and, specifically, for top gastronomy The influence of gastronomy on tourism has provided new and exciting opportunities for major stakeholders in the tourism and travel industry Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Food and Tourism Wine and food consumption is an integral part of modern lifestyles, it is often used to demonstrate the social status and the level of cultural capital In recent decades, the relationship between gastronomy and tourism has grown rapidly Gastronomy has evolved from a minor concern for destinations to one of the primary reasons for some visitors Food tourism contributes significantly to the market destination’s economy and interest in food tourism, and its growth has grown Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Food and Tourism Food consumption is considered one of the significant factors in destination marketing growth because food is an essential means of selling a destination’s identity and culture Local food holds much potential to enhance sustainability in tourism; contribute to the authenticity of the destination; strengthen the local economy; and provide for the environmentally conscious Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Food and Tourism  Food as a cultural artifact and a maturing niche tourism market in its own right is also crucial to destination imaging  Food is also an essential part of the tourist experience  It can provide additional opportunities and occasions for visitors to have a more memorable and enjoyable vacation than they had expected  As a result, gastronomy is seen as a valuable source of marketable images and experiences for the tourism industry Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Brand Recognition Gastronomy tourism represents an opportunity to constantly revitalize and diversify tourism, promote local economic development, involve many different professional sectors, and bring new uses to the primary sector Gastronomy tourism contributes to promoting and branding destinations, maintaining and preserving local traditions and diversities, and harnessing and rewarding authenticity - (World Tourism Organization, 2017, p. 14) Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Brand Recognition Which countries come to mind as destinations for food tourism? Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Foodie Definition A Foodie is a person who is very interested in food. Foodies are the ones talking about food at any gathering – salivating over restaurants, recipes, and radicchio They don’t think they are being trivial – Foodies consider food to be an art, on a level with painting or drama The Official Foodie Handbook (1984) Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Food and Promotion The role of the media in shifting perspectives about tourism and gastronomy has been crucial through film, fashion, restaurant reviews, social media, television cookery shows (even for children) and the influence of individual personalities such as chefs, restaurateurs, and travel authors Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Food and Promotion The Platforms, such as Instagram, for example, have taken on a significant role in how people communicate and experience food. People share and influence intake and actions in an increasingly connected age, ranging from ‘Gen Z’ to millennials to ‘Baby Boomers’ Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Food History People nowadays are interested not only in eating but also in learning about food, its history, recipes, and various cultural practices Tourists are becoming more food-conscious and savvy Tourists are eager to know what they consume How real it is, and how they can share it on social media, which has had a huge impact on food patterns and trends around the world Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Luxury Gastronomy and Luxury Tourism Experience Travelers think about going to a specific location to eat and learn about the regional and local cuisine The rise in people’s interest in different cuisines has led to increased luxury trips to different nations to gain knowledge of local food and culture and explore their cuisines High-net-worth individuals (HNWIs) seek local food experiences Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Luxury Gastronomy There is now a worldwide rise of interest for gastronomy and, specifically, for luxury and top gastronomy Luxury gastronomy is distinct from food and traditional gastronomy – it is associated with luxury consumption Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Luxury Gastronomy and Luxury Tourism Experience Restaurants’ position in society has evolved from simply providing food to now selling an experience The restaurant industry is one of most economies’ oldest and most conventional industries, and it is quickly becoming a key component in attracting tourists and promoting tourism Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Luxury Gastronomy and Luxury Tourism Experience Entertainment experiences entail watching the activities and/or performances of others Educational experiences aim to increase the skills and enhance participants’ knowledge through their active participation in, e.g., a wine tasting, a culinary wine pairing event, or a cooking class Aesthetic experiences capture participants’ attention by the enriched sensory and sensual environment, the passive enjoyment of appreciating or ‘just being in a setting’ of the business, observing and absorbing all stimuli around Escapist experiences require the most active participation in the events – a sort of co- creation that may result in a deep sense of fulfillment Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism The Four Realms of Experiences The Four Realms of Experiences. Source: Adapted from Pine and Gilmore (1999) Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism Combining the Four Realms  The most rewarding interaction includes elements from all four realms  Unique and memorable experiences are built around a mix of the four realms described  The definition and notion of luxury are primarily based on personal experience - implying that luxury is mainly an emotional experience and operates at an emotional level  A sense of luxury is created and contributed by a combination of factors such as the local environment, people and their hospitality, the variety of culinary destinations, and the overall hedonic experiences available Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism The Michelin Star System  The Michelin star system potentially signals the institution as being part of the haute-cuisine sector  These top-ranked restaurants can attract visitors, stimulate the economy, create a significant contribution regarding sustainability, and contribute positively to many levels of the tourism value chain Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism The Michelin Star System  A Michelin star is the highest honor and award a chef can receive, and it has a significant effect on restaurant turnover and profitability  The ‘mystique’ culture and clandestine essence of Michelin, which is an integral element of the Red Guide itself and helps to retain imagination  The Michelin Guide has a major impact on how people choose fine-dining restaurants  The Michelin star system potentially signals the institution as being part of the haute-cuisine sector  These top-ranked restaurants can attract visitors, stimulate the economy, create a significant contribution regarding sustainability, and contribute positively to many levels of the tourism value chain Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism The Michelin Star System  Michelin-star restaurants and chefs may be changemakers and active agents in a community Michelin-starred Restaurants and their Contribution to Luxury Gastronomy Tourism The Michelin Star Michelin-starred restaurants are not an exception; on the contrary, they are an essential asset in the gastronomic tourism of a territory They may directly contribute to luxury tourism and can be change leaders and inspiration, bringing about different ways of doing things: respecting authenticity, promoting the culture, envisioning a better future, fostering sustainability, and helping generate opportunities 2 3 Luxury Tourism and Hospitality Employees Bibliography Reference: The Emerald Handbook of Luxury Management for Hospitality and Tourism, 321–334 Copyright © 2022 by Emerald Publishing Limited All rights of reproduction in any form reserved doi:10.1108/978-1-83982-900-020211016 Thank you!!