Introduction to Marketing and Merchandising PDF

INTRODUCTION TO MARKETING AND MERCHANDISING OVERVIEW OF CONCEPTS, IMPORTANCE, AND SCOPE IN THE FASHION INDUSTRY  WHAT IS MARKETING?  Marketing is the process of promoting, selling, and distributing a product or service. Key Market Research Ele...

INTRODUCTION TO MARKETING AND MERCHANDISING OVERVIEW OF CONCEPTS, IMPORTANCE, AND SCOPE IN THE FASHION INDUSTRY  WHAT IS MARKETING?  Marketing is the process of promoting, selling, and distributing a product or service. Key Market Research Eleme Product Development nts Advertising Sales Strategy Customer Relationship Management  SCOPE IN THE FASHION INDUSTRY Areas of Careers Focus Digital Marketing Marketing Manager Brand Management Brand Strategist Social Media Market Research Coordinator Influencer Collaborations Social Media Strategy  WHAT IS MERCHANDISING?  Merchandising involves activities related to promoting the sale of goods, particularly in retail settings. Key Product Presentation Eleme Inventory Management nts Visual Merchandising Pricing Strategy Seasonal Planning  SCOPE IN THE FASHION INDUSTRY Areas of Careers Focus Retail Merchandising Merchandise Planner Buying and Assortment Visual Merchandiser Planning Visual Merchandising Buyer E-commerce Merchandising  IMPORTANCE IN THE FASHION INDUSTRY Why it Matters: Drives brand recognition and loyalty. Essential for launching new collections. Helps in understanding consumer trends and preferences. Real-World Impact Influences how products are perceived. Directly impacts sales and profitability.  MARKETING VS MERCHANDISING Marketing Merchandising Enhancing the product's appeal and Promoting the brand, product, or Focus ensuring it is presented attractively service to the target market. in-store or online. Create awareness, generate Maximize sales by making the Goal interest, and drive demand for product available, attractive, and the product or brand. accessible to customers. Potential and existing customers Shoppers in physical stores or online Target Audience across various channels (online, platforms, focusing on converting offline). browsing into purchases. Engages with consumers Engages with consumers at the Consumer primarily through advertising, point of sale through product display Interaction promotions, and digital media. and store layout. Long-term, focusing on building Short-term, focusing on immediate Strategy brand equity and customer sales and product turnover. loyalty.