UX Management PDF
Document Details
Uploaded by OticMelodica926
Rennes School of Business
Alexandre Le Riboter
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Summary
This document is a presentation about UX management, covering topics such as the importance of design, user experience (UX) interactions, and how to create personas and strategies for business.
Full Transcript
UX MANAGEMENT ALEXANDRE LE RIBOTER online Physical (store) UX INTERACTIONS Gamification (keep them busy) Senses (smell, taste, touch...) Feelings (happy, calm, fun...) Product/service YOUR NEEDS FOR YOUR Audience define your persona with...
UX MANAGEMENT ALEXANDRE LE RIBOTER online Physical (store) UX INTERACTIONS Gamification (keep them busy) Senses (smell, taste, touch...) Feelings (happy, calm, fun...) Product/service YOUR NEEDS FOR YOUR Audience define your persona with Age GROUP Gender PRESENTATIO Geographical area / language N Position/job devise Gamification Senses feelings Do not forget to start with your external analysis so the OT and use the 5 forces of PORTER and PESTEL SWOT Transform the Treats into Opportunities TOWS Transform the Weaknesses into Strengths Not a strategy per Letter Each letter characteristics for a global objective SMART Your strategies should be contained in a sentence SOSTAC S -> use the 5 forces of PORTER, PESTEL and SWOT models O -> use the SMART model S -> the essence of your company T -> the doable strategiy A -> detailed, what you would give to your team C -> linked to the M of the SMART COLORS COLORS COLORS COLORS
