UX Management and Design Principles

UX Management

• UX management is about the effects, not just the product.
• It considers the customer experience, design, planning, sketching, prototyping, production, manufacturing, and the resulting effects: business, users, and ecology/society.
• A nice object doesn't automatically equal a great product, nor does a single good product imply good design.
• Good design equals good business.

Design Matters

• Good design improves a company's relationship with its customers.
• It creates thoughtful interaction points.
• Effective design fosters emotional connections between customers and the brand.
• A holistic, total design experience should be considered.

Total Design Experience

• Consider the entire experience, even parts that seem unrelated.
• Think outside the box when designing.
• Look for broader implications.
• Identify gaps and synergies to enhance customer experience.

Design and Value Creation

• Design incorporates functionality, symbolism, and aesthetics to create value.

Functionality

• Functionality involves efficiency, durability, reliability, safety, precision, ease of use, and comfort.
• Design should go beyond just the product appearance.
• It should address how the product works.

Aesthetics

• Aesthetics focuses on the look and feel, beauty, calmness, joy, and fun aspects.
• It considers the emotional responses of users.

Symbolism

• Symbolism involves identity, style, and status aspects.
• It considers how a product communicates values and meaning.

In Summary

• Strong company-customer relationships are built on emotional investment in the company.
• Good design fosters emotional connections and creates value for customers.
• Design should orchestrate multiple touch points into a cohesive and compelling experience.

Technology-Push Innovation

• This type of innovation is driven by technological research and development.
• Overlap with design-driven innovation is possible.
• Shifts in technological paradigms occur alongside broader socio-cultural changes.

Design-Driven Innovation

• Aims for significant change in the emotional and symbolic meaning of products.
• Aligns with overall socio-cultural and technological shifts.
• Leads to sustained competitive advantages for companies.

IDEO HCD Process

• Developed by IDEO to create new solutions for products, services, environments, organizations, and interaction modes.
• Primarily for NGOs and social enterprises in developing countries.
• Employs desirability, feasibility, and viability lenses.
• Consists of three main phases: hear, create, and deliver.

Double Diamond Design Process

• A simplified design process model developed by the UK Design Council.
• Shows diverging and converging design stages.
• Stages involve discovering needs, defining problems, developing solutions, and delivering outcomes.

Stanford Design Innovation Process

• Aims to create complete systems considering not just primary function, but user-friendliness.
• Includes observing and interviewing potential users.
• Uses benchmarking to identify design opportunities.
• Encourages brainstorming and iterative prototyping.

Rotman's 3 Gears of Business Design

• A model used for identifying new opportunities and accelerating success.
• Combines concept visualization, empathy and deep human understanding, and strategic business design.

Personas

• Fictitious representations of users with similar goals.
• Clarifies target audience by answering key questions.
• Crucial for understanding users' needs and motivations.

Creating Personas

• Data-driven, not just creative writing.
• Involves gathering data using interviews, user databases, analytics, surveys, and social networks for accurate representation.
• Ten steps for constructing personas.

Historical vs. Aspirational Personas

• Historical personas represent past users.
• Aspirational personas represent future potential users.
• This differentiation is significant for future decisions.

User Journey Mapping

• Outlines the steps/stages of a user's interactions with a product or system.
• Illustrates each step, noting crucial touchpoints, potential errors, competitors, and overall experiences. User pathmaps will vary for each experience journey.

UX Interactions

• Gamification techniques to engage users.
• Sensory experiences, such as smell, taste, and touch, to create unique and engaging interactions.
• Emotional responses, generating happiness, calmness, or fun.

UX Objectives and Business Objectives

• UX objectives align with user goals and needs (e.g., intuitiveness, ease of use).
• Business objectives correlate with profit, sales, or marketing goals.
• Understanding both perspectives is crucial for designing effective products and services.

Usability

• Covers aspects of desirability, findability, accessibility, value, credibility, discovery, cultivation, purchase, and advocacy.

User Experience Levels

• Recognizes three diverse perspectives related to how customers interact with systems: single interaction, journey, and relationship interactions.

Needs for Group Presentations

• Understand the product/service
• Identify target audiences (age, gender, location, job, devices)
• Consider gamification, senses, and feelings.

SWOT Analysis

• SWOT requires identification of strengths, weaknesses, opportunities, and threats.
• Consider Porter and PESTEL's forces when analyzing the external environment.
• Transform weaknesses into strengths and threats to opportunities.

SMART Goals

• Strategies should be outlined in one sentence using the characteristics of a SMART goal.
• Each letter represents a vital aspect or characteristic. This is a critical aspect of strategy for any company.

SOSTAC

• Provides a structure for developing strategies.
• SOSTAC is an acronym-based planning construct.

Colors

• Specific colors evoke different emotions and associations.
• Specific marketing plans should integrate various colors.

Explore the principles of UX management, focusing on customer experience and the holistic design process. Understand how effective design goes beyond aesthetics to create emotional connections and enhance business value. This quiz will assess your knowledge of design's impact on customer relationships and overall value creation.