Event Manager Unit 2 & 3, THM 100 PDF

Unit 2: The Event Manager THM 100 EVENT MANAGER Events Manager is also known as: Catering Manager Conference Manager Director of Events Event Coordinator Conference Planner EVENT MANAGER The helm of the event; the master controller that brings together the talents of...

Unit 2: The Event Manager THM 100 EVENT MANAGER Events Manager is also known as: Catering Manager Conference Manager Director of Events Event Coordinator Conference Planner EVENT MANAGER The helm of the event; the master controller that brings together the talents of the event team. The master mixer; that puts together the numerous event elements and blends this into a cohesive, enjoyable experience. The conductor; that makes sure that the event elements and team members are all working in synch, to the beat, and in one smooth melodic tune. One of the paramount concerns of the event manager is how the audience would react to the event and what would they get from it.  Event Manager is the one tasked with making such events happen through a process that includes information gathering, concept development, planning, coordinating and evaluation. ROLES OF EVENT MANAGER Events Are Unique Happenings The event manager is responsible for creating an experience to learn from or to cherish forever. The event manager must make sure that the event is masterfully designed, planned and executed, so that it is worth the time and effort for everyone. Event Bring People Together It is a must for an event manager to enjoy being with people and bring them together. The event manager must be able to work with other people who will help put the unique happening together, and around the people who are out to enjoy the event experience. He/she should be able to get the best out of every team member. Events Have a Purpose Event manager must be able to draw a cohesive plan, organize resources needed to put the plan into action, direct people towards the common objective, and evaluate the results. It takes a responsible manager to remain focused on the goal, it wisely use resources, and simply get things done. Common Tasks of Event Manager Meet clients to determine objectives and requirements for the planned event. Plan and develop programs, itineraries, budgets and services according to the clients requirements. Coordinate with the organizing committee and sponsors to plan scope and formats of the events Drafts specifications and select suppliers for the event retirements such as venue, facilities and equipments, catering displays and other needs. Common Tasks of Event Manager Monitor event activities - ensure conformity to plan, compliances with revenue regulations and local laws and resolutions in case of problems. Check event bills for accuracy and approved payments. Five Processes of Event Management Research Designing Planning Coordinati ng Evaluating  Event Manager Knowledge Planning, Staging and Evaluating an event including knowledge in technical aspects. Providing customer services- including customer needs assessment and evaluation of customer satisfaction. Administrative and clerical procedures. Marketing Strategy and tactics, including sales techniques. Business and management principles such as leadership, human resources and coordination. Event Manager Skills Proficiency (oral & written) in language spoken by the client or suppliers including effective speaking. Use of critical thinking- identify the strengths and weaknesses of alternative solutions to problems. Coordination- being able to adjust one’s action in relation one’s action. Being aware of others reaction Use of judgment and sensible decision- making Time management Actively looking for ways to help and be of service to people Event Manager Abilities Creativity and originality- ability to come up with fresh or clever ideas. Potential problem analysis and contingency planning- to tell when something is wrong. Unit 3: The Market for Events and the Event Stakeholders THM 100 Event Market The event market is consistent source of revenues for hospitality businesses. For Hospitality businesses majority of their sales are came from events account Social Events Corporate Events Social Events- Individuals & Families Individuals and family events are usually less formal in decision-making when it comes to event Individuals and families celebrate to commune and rekindle relationship such as reunions. Sources of business for this segment are bridal fairs, wedding suppliers, referrals and previous clients. Corporate Events - Organization The purpose of Corporate events is to convene and for commerce. This is the market for meetings, seminars, conferences conventions and others. Companies may have events as part of their operating calendar in response to the demand for their products.  Trade Associations Category of Corporate Events Professional Associations Non-Profit Organization Trade Associations made up of individuals and corporations that operate within an industry, or are bound by similar business concerns. Professional Associations formed by individuals in a common or affiliated profession. They usually have regular meetings or events as part of their continuing education which is a requirement for their profession. Non Profit Organizations Include social, military, educational, religious and fraternal groups.  Corporate events are staged for various response to share ideas, to educate, to sell or market product, to provide information, to motivate people, to strengthen corporate image, to make people aware and others. EVENTS STAKEHOLDERS Events Stakeholders Are individuals and groups who have some form of interest in the event. Such interest may be financial, emotional, political, and social or any form of personal involvement in the event. 1. The Host This is the group of person who is giving the event. The host maybe the originator or champion of the idea to gather people together for a particular occasion. The main celebrator; or the one financing all the expenses for the event. 2. The Guests These are the people attending the event; they are variously called audience, participants, attendees or visitors. The event is created to please this group; therefore it is their needs that must be understood and satisfied. PASSIVE- they just go with the flow of activities, watching, observing, or taking it all. ACTIVE- they made part of the experience of the whole event. 3. The Event Committee This refers to the group involved in planning execution of an event. This can be an ad hoc group from the host organization, a team of volunteers, the host staff, plus the event manager’s own team. 4. The Financer This is the moneyman- the one who puts the bill. She/he may not be involved in the planning or execution of the event, but he/she is out to make sure they get a reasonable return on their investment. 5. The Suppliers The event manager works with other companies that will bring the event concept into reality. These companies also stake their time, resources and reputation on the event. These includes Souvenir shops, Food companies,, Decorations, Photographers, Fashion, Technical and others. 6. The Externals These includes other entities external to the host or the event manager, but have a financial, emotional, political, social or political interest in the event. Government regulations agencies, the media, the local government, the community, the stakeholders and others. Get in Touch WithusUs Send a message or visit us City of Batac, Ilocos Norte, Philippines (63) 77-600-0459 [email protected] Follow us for updates facebook.com/MMSUofficial www.mmsu.edu.ph