Podcast
Questions and Answers
What is a special event?
What is a special event?
A special event is a one-time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body.
Events are always planned to be special.
Events are always planned to be special.
True
Which of the following is NOT a characteristic of events?
Which of the following is NOT a characteristic of events?
Events can be classified according to ______.
Events can be classified according to ______.
Signup and view all the answers
What does event management involve?
What does event management involve?
Signup and view all the answers
What is the role of tourism in the economic significance of events?
What is the role of tourism in the economic significance of events?
Signup and view all the answers
What is the Philippine International Convention Center known for?
What is the Philippine International Convention Center known for?
Signup and view all the answers
Match the types of events according to their purpose:
Match the types of events according to their purpose:
Signup and view all the answers
What are some other names for an Event Manager? (Select all that apply)
What are some other names for an Event Manager? (Select all that apply)
Signup and view all the answers
What is one of the paramount concerns of the Event Manager?
What is one of the paramount concerns of the Event Manager?
Signup and view all the answers
The event manager has no responsibility for coordinating with other team members.
The event manager has no responsibility for coordinating with other team members.
Signup and view all the answers
Which of the following is NOT a common task of an Event Manager?
Which of the following is NOT a common task of an Event Manager?
Signup and view all the answers
The five processes of event management are Research, Designing, Planning, _____, and Evaluating.
The five processes of event management are Research, Designing, Planning, _____, and Evaluating.
Signup and view all the answers
What skills are important for an Event Manager?
What skills are important for an Event Manager?
Signup and view all the answers
The event market is not a significant source of revenue for hospitality businesses.
The event market is not a significant source of revenue for hospitality businesses.
Signup and view all the answers
Match the types of events with their descriptions:
Match the types of events with their descriptions:
Signup and view all the answers
Study Notes
Defining Events
- An event is a unique, planned occurrence that happens outside of normal programs or activities.
- Events offer leisure, social, or cultural experiences for guests.
- Events aim to be special and bring people together for a specific purpose.
Economic Impact Of Events
- Tourism is a significant economic driver that generates jobs, investment, and foreign exchange.
- The multiplier effect is used to analyze the impact of tourism.
Characteristics of Events
- Events are unique and infrequent occurrences.
- Events have a limited duration, usually lasting hours or days.
- Events happen with a live audience.
- Events require planning and organization by one or more groups.
- Events are staged with a specific purpose in mind.
- Events are often "once in a lifetime" experiences for participants.
- Events are generally expensive to organize.
- Events require careful planning and preparation.
Event Management
- Event management is the application of project management principles to create and develop festivals, events, and conferences.
- Events are organized to engage, educate, market, and bring people together for a shared purpose.
- The event management process includes research, design, planning, coordination, and evaluation.
Elements of Event Management
- Understanding the brand's intricacies.
- Identifying the target audience.
- Developing the event concept.
- Planning logistics and coordinating technical aspects.
- Executing event modalities.
- Performing post-event analysis and ensuring a return on investment.
Event Classifications
- Events can be classified by purpose, number of participants, frequency, and magnitude of impact.
Purpose of Events (The "C's" of Events)
- Celebrate: Life-cycle events, religious rituals, commemorative ceremonies, and socio-civic events.
- Commune: Strengthen bonds of friendship, restore relationships, reunions, and hallmark events.
- Convene: Share knowledge, meetings, conferences, and conventions.
- Commerce: Marketing and promoting product offerings, product launches, exhibits, trade shows, and product demonstrations.
Number of Participants
- Events can be classified by the number of expected participants, ranging from small board meetings to large-scale conventions with thousands of attendees.
MICE in the Philippines
- The Philippines' tourism industry is considered a "feel-good" industry with a significant impact on both the public and private sectors.
- Meetings, Incentives, Conferences, Exhibitions/Events (MICE) have a significant impact on the country's overall tourism industry.
- The Department of Tourism (DOT) and the Tourism Promotions Board (TPB) work together to facilitate MICE events in the Philippines.
- Manila pioneered Asia's MICE industry with the establishment of the Philippine International Convention Center (PICC), inspiring other countries to develop their own MICE facilities.
- The SMX Convention Center and the World Trade Center (WTC) are world-class facilities in Manila that offer venues for international exhibitions, local trade events, conferences, and corporate functions.
- Manila's mix of historical charm, professionalism, and tourist attractions makes it a popular destination for MICE events.
Event Manager Roles
- Responsible for overall event planning, execution, and success.
- Oversees all aspects of the event, including budget, logistics, and staffing.
- Works with vendors and suppliers to ensure smooth operations.
- Ensures attendee satisfaction and creates a memorable experience.
- Responsible for gathering information, developing concepts, planning, coordinating, and evaluating the event.
Event Manager Responsibilities
- Determine event objectives and requirements based on client needs.
- Develop program itineraries, budgets, and service plans.
- Coordinate with committees, sponsors, and vendors.
- Draft specifications and select suppliers.
- Monitor event activities, ensure compliance with regulations, and resolve any issues.
- Verify event bills for accuracy and approve payments.
Event Management Processes
- Research: Understanding the event's purpose, target audience, and objectives.
- Designing: Developing the event concept, theme, and overall experience.
- Planning: Creating detailed plans, including timelines, budgets, and logistics.
- Coordinating: Managing all aspects of the event, from vendor selection to staff scheduling.
- Evaluating: Assessing the effectiveness of the event and identifying areas for improvement.
Event Manager Knowledge
- Planning, staging, and evaluating events.
- Technical aspects of events: sound, lighting, and stage management.
- Customer service, including needs assessment and satisfaction evaluation.
- Administrative and clerical procedures.
- Marketing strategies and tactics.
- Business and management principles: leadership, human resource management, and coordination.
Event Manager Skills
- Excellent communication skills, both written and verbal.
- Critical thinking skills, identifying strengths and weaknesses of solutions.
- Coordination skills, adjusting actions based on others' reactions.
- Judgment and sensible decision-making.
- Time management.
- Ability to help and serve others.
Event Manager Abilities
- Creativity and originality, coming up with innovative ideas.
- Problem analysis and contingency planning, recognizing potential issues and developing solutions.
Event Market
- A consistent source of revenue for hospitality businesses.
- A significant portion of hospitality business sales comes from events.
Social Events
- Catered towards individuals and families.
- Often less formal decision-making processes.
- Focus on personal celebrations and relationship strengthening.
- Sources of business include bridal fairs, wedding suppliers, referrals, and past clients.
Corporate Events
- Designed for business purposes, meetings, seminars, conferences, and conventions.
- Companies often schedule events as part of their operating calendar.
- This category includes trade associations and other organizations requiring conferences, conventions, and business meetings.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
This quiz covers the essential concepts of event management, including definitions, characteristics, and economic impacts of events. It highlights the importance of planning and organizing unique occurrences aimed at bringing people together for special purposes. Test your knowledge on the significant aspects of event management.
