Trends.pptx

DIFFERENTIATING A TREND FROM A FAD is an emerging phenomenon that last for a long period of time and transmit existing ventures to the future generations. Trends come in all forms of media and advertising. They develop everywhere from music, politics, travel, the...

DIFFERENTIATING A TREND FROM A FAD is an emerging phenomenon that last for a long period of time and transmit existing ventures to the future generations. Trends come in all forms of media and advertising. They develop everywhere from music, politics, travel, the internet etc. a. Trend b. Fad  Elements and Characteristics of a Trend  trends have longer staying power and enjoy a longer period of popularity. The lifespan of the products or ideas that become trends do not disappear quickly as opposed to a fad.  a. Duration of time b. Acceptability c. Cultural basis d. Transitory increase and decrease  Trends are popularity accepted by many industries an people. Trends tend to stay longer because they receive popular support from consumers and companies who believe on these trends as accepted ideas or patterns that can endure time.  a. Duration of time b. Acceptability c. Cultural basis d. Transitory increase and decrease a trend is rooted on the people's cultural traditions, beliefs and values. A trend persists and continues because people have seen it as a part of their society's culture. Because a trend has a form of connection with society's culture, it does not have a short period of time. In the Philippines, buffet restaurants have bloomed in different malls.  a. Duration of time b. Acceptability c. Cultural basis d. Transitory increase and decrease  a trend shows transitory increase or decrease of a particular idea, event, or phenomenon (Brannon 2000). There are trends that have lasted a longer period of time, e.g. human population growth or the number of HIV-AIDS victims in the Philippines. But all trends have the potential to eventually slow down and decline  a. Duration of time b. Acceptability c. Cultural basis d. Transitory increase and decrease Fad Is a very popular form of interest or fashion that only exist for a short span of time. A product, service or idea that quickly becomes popular for a brief period of time and fades out as quickly as it appeared. a. Trend b. Fad Fad is an exquisite societal pattern but did not last longer. It spreads widely and effectively to the demands of every individual. Moreover, it is a temporary form of fashion, interest, or any crazing activity that people become enthusiastic. a. Trend b. Fad  DIFFERENCES OF TRENDS AND FADS Can remain popular for decades, longer life span. a. Trend b. Fad  Enjoys a few months of unexpected popularity, but disappears just as quickly as it appears e.g. Croc rubber clogs footwear a. Trend b. Fad Appears mostly to a lot of industries and crosses over others into rarely crosses over into others e.g. Apple's iPod, e.g. a. Trend b. Fad Often appears in a single industry and rarely crosses over into others a. Trend b. Fad Greater consumer Il adoption due to their effectiveness e.g. core exercises and the reduction abdominal fat a. Trend b. Fad Some fads that - eventually lose following are products of false advertising SO they - eventually die after a few months or years. e.g. faddish exercise equipment that reduce abdominal fat a. Trend b. Fad Generally identifiable explainable have and increases caused by consumers' needs and consonance with in other consumer lifestyle trends a. Trend b. Fad  Determined emotional need to be purchase, based on publicity and fervent products oopinions, benefits are not assured or ill conceived and most of the time do not necessarily deliver what was promised consumers a. Trend b. Fad Develop slowly, longer staying power, take longer to build and their effects may be felt for years and even decades sometimes a. Trend b. Fad Increase, decrease and eventually die out quickly a. Trend b. Fad  Usually includes several brands or products that are applicable to diverse consumer segments, possesses some agility and consumers have granted il permission to expand beyond its current platform while maintaining authenticity e.g. healthy eating has been important to a certain part of the population for a long time, a more balanced approach of lean protein. whole grains, and plenty of fruits and vegetables a. Trend b. Fad  Normally includes only a single brand or product and has limited appeal outside of one consumer segment. experiences rapid acceptance among consumers with a weak level of commitment to the idea or concept because many consumers hop onto the craze only to find later that the product or experience was more difficult or less useful or beneficial MODOU eg low-carb diets were fads within the trend emphasis on eating food with less oft and protein a. Trend b. Fad Deeper cultural roots, do not cross cultural borders easily, have cultural attachments to the society a. Trend b. Fad  Borders popularity acceptability easily. and are short lived, lack of cultural grounding or connections to the society introduced it e.g. pearl craze was shake a. Trend b. Fad  Understanding the Elements and Characteristics of a Trend Elements of a Trend  pertains to people who follow a certain trend which is started by an individual or a group of people. The group then grows into a community, and eventually swells into national and international societies. a. Number of participants b. Pattern of behavior c. Long period of time d. Cause e. Consequence refers to a trend that is formed from repetitive actions of people. For example, the simple act of taking a selfie has now become a cultural trend. a. Number of participants b. Pattern of behavior c. Long period of time d. Cause e. Consequence is one of the crucial elements of a trend which means that a trend has to have a long-time frame, sometime running for decades. A trend may experience some ups and downs in popularity, may fade away, and may recur. A good example of this element of trend is the telephone. a. Number of participants b. Pattern of behavior c. Long period of time d. Cause e. Consequence  refers to the starting point of a trend which can be an idea, a technology, an event or a person. All trends have beginnings and someone or somebody definitely started it. The question here is, how did it start? a. Number of participants b. Pattern of behavior c. Long period of time d. Cause e. Consequence  refers to the considerable impact or influence of a trend. Social networking has become an encompassing trend that tends to influence behaviors of online users. With the popularity of smartphones, users began subscribing to various social networking portals which enable them to post activity statuses and photos, and even connect with celebrities a. Number of participants b. Pattern of behavior c. Long period of time d. Cause e. Consequence  Characteristics/ Hierarchy of Trends  These are "little things that happen all around us all the time, the tiny shifts that occur in everything from clothes we wear and the snacks we eat to the way we work, play, and love." These trends happen right now and are outright observable. a. Microtrends b. Macrotrends c. Megatrends d. Gigatrends Examples; Smartphone/Apps/Games which are dependent on the capabilities of a smartphone (these apps/games oftentimes lose their popularity overtime). a. Microtrends b. Macrotrends c. Megatrends d. Gigatrends  These are "aggregated microtrends or more sweeping changes that are affecting society." They provide major changes that are perceptible in the societal level for a longer period  a. Microtrends b. Macrotrends c. Megatrends d. Gigatrends Examples; Varying Smartphone brands (iPhones vs. android phones) Battle for popularity of these smartphones  a. Microtrends b. Macrotrends c. Megatrends d. Gigatrends these are macrotrends that have grown up and moved out. They are big, bold and affect the lives of great swathes of the human race." They can last for decades and are “so pervasive as to be generally known." They have become the prevailing condition that has become too normal.  a. Microtrends b. Macrotrends c. Megatrends d. Gigatrends Examples; Smartphones which are dependent on the internet. Smartphones are widely used by almost all people in the world.  a. Microtrends b. Macrotrends c. Megatrends d. Gigatrends  These are "trends that are so general that they affect most areas of human life- or, at least, more than one aspect of life or more than one industry." They are usually identified to define an era. a. Microtrends b. Macrotrends c. Megatrends d. Gigatrends Examples; Internet or the World Wide Web which may be considered as the soul of almost all technology.. a. Microtrends b. Macrotrends c. Megatrends d. Gigatrends