Design Thinking Slides

slidesmania.com Design Thinking  slidesmania.com Design Thinking a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer val...

slidesmania.com Design Thinking  slidesmania.com Design Thinking a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity Tim Brown  slidesmania.com Design Thinking is a constant process of trying to find innovative solutions to problems through deep understanding and empathy of the target user  slidesmania.com What is Design Thinking Is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success  slidesmania.com Example Imagine a company that wants to create a new way for people to pay for things in stores, without cash or credit cards. They start with the design thinking process to find a solution that people will love, can be built with existing technology, and has strong business potential.  slidesmania.com Step 1: Empathize – Understanding People’s Needs The team interviews customers and observes how they currently pay for items. They find that many people dislike carrying cash and are worried about the security of credit cards. They also observe that people often want to make quick transactions without waiting in long lines. Step 2: Define the Problem They define the problem: “How might we create a fast, secure, and convenient way for customers to make purchases without using cash or credit cards?” Step 3: Ideate – Generating Ideas The team brainstorms various solutions. They think of ideas like using smartphones, facial recognition, or wearable devices to pay for items. After some discussion, they decide to explore mobile payments because many people already own smartphones.  slidesmania.com Step 4: Prototype – Building a Basic Model The team develops a simple mobile app prototype where users can link their bank account and pay by scanning a QR code at the checkout. This prototype is inexpensive and quick to build, just enough to test the idea. Step 5: Test – Getting User Feedback They test the app with real users in a few stores. Customers love the convenience but mention a few problems, like difficulty in setting up the app and concerns about data security. The team takes this feedback and improves the app by simplifying the setup process and adding additional security features.  Design slidesmania.com DESIGN THINKING IS OUTSIDE THE BOX THINKING Thinking is an approach for creative problem- solving slidesmania.com  slidesmania.com What is unique about design thinking 01 02 03 Human Highly Collaborati Centered Discover people’s real needs and wants. Be able to gain deep insights Creative Look at situations differently. Push past obvious solutions and existing ve Work as a team to look at the problem holistically and implement of their motivations and share the alternatives to get to breakthrough solutions to improve people’s feelings of others ideas experience 04 05 06 Interactive Hands-on Show dont Repeat each phase backwards and forwards and arrive at each decision Ideas are made tangible through prototyping. Build rough or lo-fi Tell Enable the user to experience the story through actions, words, or desired result after rounds of prototypes to learn how to make thoughts, senses and feelings rather learning and discovery ideas better than pure description  slidesmania.com design thinking is NOT Only for creative A narrow equation Just a people or product to aesthetics and brainstorming designers craft session A one-day An approach to A silver bullet for princess where the replace analytical all types of problem can be problem-solving problems solve in 24 hours  slidesmania.com Benefits of Design Thinking ✂ Create better customer and employee experience ✂ Deepen and widen customer relationship ✂ Improved customer retention ✂ Reduce inefficiencies-identifying and eliminating wasted time, resources, or efforts within a process or system. ✂ Design new business models ✂ Increase value to society-improve people's lives, communities, or the environment Success Story - slidesmania.com Starbucks  slidesmania.com Success Story 2 – GE Health Care  slidesmania.com The Design Thinking Process  slidesmania.com EMPATHIZE conduct observations to engage and empathize with your users Research Your Users’ Need immerse yourself in your users’ -Gain real insights physical environment to gain a into users and their deeper, personal understanding of the issues involved—as well as needs their experiences and motivation  slidesmania.com 1. Empathize Goal: Understand the user's needs, experiences, and challenges. Activities: Observing users, conducting interviews, and immersing oneself in the user's environment. Purpose: To discover problems that are worth solving by gaining deep insights into the users' perspectives and context. slidesmania.com  slidesmania.com DEFINE Organize information State Your Users’ gathered during empathize Needs and Problems Define the problem Analyze observation to statement in a human- define the core problems. centered manner  slidesmania.com 2. Define Goal: Clearly articulate the problem you want to solve. Activities: Analyzing and synthesizing the information gathered during the Empathize stage to create a clear problem statement. Purpose: To frame the challenge based on real user needs, setting the stage for generating relevant and impactful solutions.  slidesmania.com IDEATE Look at the problem from a different perspective Challenge Assumptions and Create Ideas Identification of innovative solutions to the problem statement created  slidesmania.com 3. Ideate Goal: Generate a broad range of ideas and potential solutions to the defined problem. Activities: Brainstorming sessions, exploring different approaches, and encouraging creativity without limitations. Purpose: To create a variety of innovative solutions that address the problem, increasing the chance of finding the best possible approach.  slidesmania.com Techniques in Ideation Brainstor Brainwrite m participants Participants write their ideas spontaneously in silence instead share their of speaking ideas aloud  slidesmania.com Techniques in Ideation Worst Possible SCAMPER Idea method where team a creative brainstorming technique members purposefully seek It is an acronym that stands for the worst solutions Substitute, Combine, Adapt, Modify, Put to another use, in ideation sessions. Eliminate and Rearrange  slidesmania.com PROTOTYPE Produce several scaled-down version of the product to Start Creating investigate key solutions Solutions -Identification of the Identification of the best possible best possible solution solution for each of the problem identified during the first three stages  slidesmania.com 4. Prototype Goal: Build simple, experimental versions of your ideas. Activities: Creating basic models or simulations of solutions that can be quickly tested and improved. Purpose: To make ideas tangible, allowing for quick feedback and insights that help refine and improve the solution.  slidesmania.com TEST Test the complete product using the best solutions identified in the prototype stage Try your solutions out Testing of solutions to derive a deep understanding of the product and its users  slidesmania.com 5. Test Goal: Validate the prototype with real users to gather feedback. Activities: Testing prototypes with users, observing their interactions, and gathering their reactions. Purpose: To assess the effectiveness of the solution and identify any areas for further improvement.  slidesmania.com Traditional Thinking Design Thinking slidesmania.com slidesmania.com slidesmania.com slidesmania.com  his! slidesmania.com r y T t ’s T Le Design Challenge Making a parachute Each group will make a parachute using the available resources  slidesmania.com Materials to bring Cutter, scissors Plastic Thread Coke cup  slidesmania.com Thank you!