Innovation and Design Thinking Question Bank 2023-2024 PDF

INNOVATION AND DESIGN THINKING QUESTION BANK-1 ACADEMIC YEAR 2023-24 Q. No Questions 1 Design Thinking is: (a) Thinking about Design (b) Designing ways in which people think (c) Asking users to solve problems...

INNOVATION AND DESIGN THINKING QUESTION BANK-1 ACADEMIC YEAR 2023-24 Q. No Questions 1 Design Thinking is: (a) Thinking about Design (b) Designing ways in which people think (c) Asking users to solve problems (d) Defining, framing, and solving problems from users’ perspectives 2 What are the steps of the design thinking process? (a) Understand > Draw > Ideate > Create > Test (b) Empathise > Define > Ideate > Prototype > Test (c) Empathise > Design > Implement > Produce > Test (d) Understand > Define > Ideate > Produce > Try 3 Design Thinking is a Linear Process True or False? (a) True (b) False 4 A college is redesigning its website Current students are the main users of the website Which one of the below elements should definitely be on the website? (a) College rules and regulations (b) Information on faculty members (c) Information about courses (d) Alumni details 5 Aravind Eye Care System (AECS), an Indian eye care provider for millions of low-income people has been using design thinking in its approach for a long time. Which of the below statements are examples of design thinking at AECS? (a) AECS provides buses from remote locations to the AEC center to provide transportation to its users, the poor people as they can't afford these (b) AECS has developed a manufacturing facility which enables providing lenses at a fraction of cost than the market price (c) AECS has been using telemedicine trucks to enable expert advice from doctors at hospitals (d) All of the above 6 Which of the below firms is associated the most with Design Thinking? (a) Ikea (b) Ideo (c) Idea (d) Ikei 7 Design Thinking typically helps in _______ (a) Innovation (b) Data Analytics (c) Financial Planning (d) Operational Efficiency  INNOVATION AND DESIGN THINKING -23IDTC18 8 One needs to have professional training in design to become a design thinker True or False? (a) True (b) False 9 Which of the following well known consulting firms are offering Design Thinking as a solution? (a) Mckinsey and Co (b) BCG (c) Bain and Co (d) All of the above 10 Which of the below is incorrect? (a) PepsiCo has turned Design Thinking into its strategy (b) GE Healthcare has built a MR scanner for children using Design Thinking (c) AirBnB avoided bankruptcy and turned profitable using Design Thinking (d) Google has a 3 step process to bring about new innovations (e) All of the above are correct 11 What is the first step in the Designing Thinking Process? (a) Empathise (b) Define (c) Ideate (d) Prototype 12 After you empathise, the next step is to …… (a) Prototype (b) Define (c) Test (d) Ideate 13 After you define the problem, the next step is to… (a) Test (b) Prototype (c) Ideate (d) Empathise 14 After you Ideate, the next step is to… (a) Test (b) Prototype (c) Define (d) Empathise 15 After Prototype, the next is to… (a) Test (b) Define (c) Ideate (d) Empathise 16 You would interview people to gain an understanding of how they feel during the … Stage of Design thinking (a) Prototype (b) Define (c) Ideate (d) Empathise QUESTION BANK 2023-24 P a g e 2 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 17 What is Design Thinking? a. A method facilitated by UX designers b. A process for creative problem solving c. A process to teach design to non-designers d. A methodology developed to discard old design methods 18 Which of the following principles are not considered for design thinking? a. Embrace Experimentation b. Human-centric design c. Profit-centric d. Pattern identification for problem solving 19 To empathize, one has to a. Observe b. Engage c. Listen d. All of the above 20 Which of the following are NOT tools of visualization? a. Maps b. Images c. Stories d. Videos 21 _____________ storytelling is the most compelling type of story a. Aural b. Visual c. Textual d. All of the above 22 What happens in the test stage of design thinking? a. You conduct a written test of your design team. b. You allow consumers to test a product or service. c. You engage in internal testing with employees. d. You test products designed by competitors. 23 Collecting _____ is an important portion of testing a prototype in the test stage of design thinking. a. Pictures b. Money c. Feedback d. Emails 24 Mind maps are used to ________ideas a. Generate b. Visualize c. Structure d. All of the above 25 Journey mapping is also called _________ mapping a. Path b. Experience c. Conduct d. Feedback 26 Which of the following are NOT tools of Design Thinking? a. Co-creation b. Prototyping QUESTION BANK 2023-24 P a g e 3 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 c. Mind Mapping d. Online Marketing 27 Which of these are NOT components of a mind map? a. Branches b. Arrows c. Central Idea d. All of the above are components 28 Journey mapping maps which phase of activity of service for a customer? a. Before a service b. During a service c. After a service d. All of the above 29 _______________is used with the objective of identifying needs that customers are often unable to articulate. a. Mind mapping b. Experience mapping c. Story telling d. Rapid Concept Development 30 Value chain analysis examines how an organization interacts with value chain partners to ________________ new offerings. a. Produce b. Market c. Distribute d. All of the above 31 A prototype is a simple experimental model of a proposed solution used to a. test ideas b. validate ideas c. Both d. None of the above 32 A hypothesis is ______. a. a wished-for result that the researcher concludes the research with b. a complicated set of sentences that pulls variables into proposed complex relationships c. a conjecture that is grounded in support background originating from secondary research d. None of the above 33 Learning launches are designed to test the key underlying value-generating assumptions of a potential new-growth initiative in the marketplace. a. True b. False c. Cannot be said 34 What is your first model/design of a product called? a. Draft b. Rough Draft c. Prototype d. Practice Design 35 To Ideate is a. To rapidly change. QUESTION BANK 2023-24 P a g e 4 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 b. When you create a 3D model of your design. c. The process for creating and sharing ideas where you use images and sketches instead of words to describe your idea. d. When you brainstorm ideas, get feedback, create an initial design, share the design, and iterate 36 In design, where does the information used to put together a problem statement come from? a. The Design Stage b. The Ideate Stage c. The Define Stage d. The Testing Stage 37 A case study is a. a research strategy b. an empirical inquiry c. a descriptive and exploratory analysis d. All of the above 38 Which is NOT a good interview strategy for the Empathy step? a. Encourage the person to talk about experiences. b. Encourage short answers that get right to the point. c. Ask follow-up questions to get more information. d. Try to uncover needs people may or may not be aware of. 39 Which is NOT an aspect of the Define step of design thinking? a. Create a composite user to give perspective to the solution b. Develop a Point of View statement to state user's need c. Define as many possible solutions to the problem as possible d. Recognise a challenge with a "How Might We" question 40 ___________ is an analysis of persons, groups, events, decisions, periods, policies, institutions or other systems that are studied holistically by one or more methods. a. Literature Study b. Case Study c. Co-creation d. Prototyping 41 MVP stands for a. Minimum viable product b. Maximum viable product c. Most viable product d. None of above 42 At what step do you want to complete the POV - point of view? a. empathy b. prototype c. define d. ideate 43 Design thinking principles DO NOT include a. Feasibility b. Viability c. Desirability d. Credibility 44 The final step in the Design Process is to ____. a. Test QUESTION BANK 2023-24 P a g e 5 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 b. Define c. Ideate d. Empathize 45 The purpose of MVP is NOT a. Be able to test a product hypothesis with maximum resources b. Accelerate learning c. Reduce wasted engineering hours d. Get the product to early customers as soon as possible 46 The three “I”s of Design thinking DO NOT include a. Interest b. Implementation c. Inspiration d. Ideation 47 Rashmi is creating a new product for Architectural college students. She takes a design- thinking approach. Her first step is, addressing who she is creating the product for? And conducts research on understanding this target market. What is this step in the design thinking process? a. Define b. Ideate c. Empathise d. Prototype 48 Collaborative teamwork is essential in design thinking for a. Equal Importance to all members b. Solving multifaceted problems c. Unbiased Selection of ideas d. Better failure management 49 Design Thinking is best suited to addressing problems at the intersection of a. business and society b. logic and emotion c. human needs and economic demands d. All of the above 50 Frank Robinson defined and coined the term a. Design Thinking b. Mind Mapping c. MVP d. Hypothesis 51 Design Thinking process began with the following 3 steps: a. Understand - Improve – Apply b. Define – Ideate – Build c. Study – Solve – Create d. Understand – Ideate – Create 52 User persons are created during which phase of design process a. Design stage b. Discover stage c. Develop stage d. None of the above 53 ____________ was IDEO'S first expression of design thinking. a. Deep-Design b. Deep-Dive QUESTION BANK 2023-24 P a g e 6 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 c. Deep-Structure d. Study-Dive 54 ___________ Helps the design team and client to visualize and handle the design concept a. Define b. Ideate c. Empathise d. Prototype 55 Human-centric design was re-interpreted as an acronym to mean a. Hear, Create, Deliver b. Hear, Create, Design c. Hold, Create, Deliver d. Hear, Compile, Deliver 56 The ultimate goal of design thinking is to help you design better a. Services b. Products c. Experiences d. All of the above 57 Design thinking typically is a a. Non-linear process b. Linear process c. Cyclic process d. None of the above 58 In the Create phase we DO NOT a. Recognise existing knowledge in the challenge space b. Recruit participants for the co-design task from a diverse pool of those affected c. Maintain awareness of sensitivities by avoiding judgements d. Encouraging storytelling and expression 59 Design thinking has a. Nothing to do with graphic design b. Nothing to do with architectural design c. Very little to do with UI and UX design d. Everything to do with products that succeed. 60............... is the way to narrow down the thoughts to reach at the final solution a. Convergent thinking b. Divergent thinking c. None of them d. Both of them 61 Design thinking is also known as a. Adaptable Enquiry b. Strategic design thinking c. Transformation by design d. All of the above 62 Design thinking follows a. Waterfall Model b. Agile methodology c. Both of these d. None of these 63 The goal of the prototype phase is a. To understand what component of your idea didn't work QUESTION BANK 2023-24 P a g e 7 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 b. To understand what component of your idea worked c. Both of them d. None of them 64 BPM stands for a. Building Product Management b. Business Product Management c. Business Process Management d. Basic Product Management 65 ___________ is an iterative and incremental method of managing development and design. a. Waterfall Model b. Agile Methodology c. Cyclic Methodology d. All of the above 66 Which of the following sequences in correct for Waterfall Methodology? a. Define – Design – Develop – Test - Deploy b. Define – Develop – Design - Test - Deploy c. Define – Design – Develop – Deploy – Test d. Design - Define – Develop – Test - Deploy 67 The final step in the Design Process is to ____. a) Test b) Define c) Ideate d) Empathize 68 During which stage would you consult experts to learn more about the areas of concern and to gain an understanding of other people's experiences? e) Prototype f) Define g) Ideate h) Empathize 69 During which stage would you gather information about people's needs and motivations? i) Prototype j) Define k) Ideate l) Empathize 70 The first step in the Design Process is to ____. m) Test n) Define o) Ideate p) Empathize 71 You would interview people to gain an understanding of how they feel during the ____ stage of Design Thinking. q) Test r) Define s) Ideate t) Empathize 72 Design Thinking is: a) Thinking about design b) Designing ways in which people think QUESTION BANK 2023-24 P a g e 8 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 c) Asking users to solve problems d) Defining, framing and solving problems from users' perspectives 73 What are the steps of Design Thinking Process? a. Understand > Draw > Ideate > Create > Test b. Empathise > Define > Ideate > Prototype > Test c. Empathise > Design > Implement > Produce > Test d. Understand > Define > Ideate > Produce > Try 74 Which of the below firm is associated the most with Design Thinking? a. Ikea b. Ideo c. Idea d. Ikei 75 Design thinking typically helps in _______ a. Innovation b. Data analytics c. Financial planning d. Operational efficiency 76 Which of the below is incorrect? a. PepsiCo has turned Design Thinking into its strategy b. Air BnB avoided bankruptcy and turned profitable using Design Thinking c. Google has a 3 step process to bring about new innovations d. All of the above are correct 77 Which of the following is not one of the profiles of design thinkers? a. Empathy b. Simplicity c. Integrative thinking d. Optimism e. Experimentalism 78 Majority of the top executives regarded............ as one of the top 3 leadership qualities? a. Empathy b) Creativity c) Humility d) Qualifications e) Experience 79 Which of the following is right? a. Design sensibilities are a combination of design features, qualities and aesthetics. b. Empathy is to see no evil, hear no evil and speak no evil. c. Design sensibilities are complex feelings such as amenity, pleasantness, comfort, pleasure, etc. d. Empathy is seeing with your own eye, hearing with your own ear and feeling the pain with your own heart. e. a & d 80 Identify the correct statement a. To derive the power of design thinking, individuals, teams, and organizations must have a leap of faith about the existence of a solution. b. Leap of faith is the page in the manual of design thinking containing the core philosophy about design thinking. c. Design thinking presupposes that some people are inherently creative and QUESTION BANK 2023-24 P a g e 9 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 become successful in creative product development. The team should have at least one such person. d. None of the above. 81 Which of the following statements is correct? a. Design thinking is convergence-divergence process b. Design thinking is a linear process of product development that compulsorily involves validation at the end of the product development. c. Design thinking is regarded as a lean start-up process. d. Design thinking is predominantly a product development process and is not very suitable for service innovation. e. Design thinking follows the agile process of product development. 82 A college is redesigning its website. Current students are the main users of the website. Which one of the below elements should definitely be on the website? a. College rules and regulations b. Information on faculty members c. Information about courses d. Alumni details 83 What is wrong with this product design? a) The colour is too bright. b) It does not function as a chair should. c) It will not be comfortable for the user. d) The design is too unstable 84 What step of the design process did they miss? a) Manufacturing b) Research c) Prototyping & Testing d) Design Brief 85 What question did the designers forget to ask? QUESTION BANK 2023-24 P a g e 10 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 a. How many urinals are needed? b. How much space is needed per person? c. What will the toilet look like once the floor plan is complete? d. Where do they go? 86 At what step do you want to complete the POV - point of view? a. empathy b. prototype c. define d. ideate 87 Prototype should only be demonstrated and tested within the team a. True b. False 88 The initial design brief is provided by a. Designer b. User c. Both of them d. Client e. None of them 89 When defining a problem, your problem statement should include a solution. a. True b. False 90 True or false, design thinking can be applied in other professions? a. True b. False 91 Is 'prototyping' a step in the design-thinking process? a. true b. false 92 What element of User Experience Design would the design strategy fall under? a. Interaction Design b. Experience Strategy c. User Research d. Information Architecture 93 Taking into account the look and feel of a product and its presentation is user- experience design? a. True b. False 94 No alterations are to be made in the design after testing phase a. True b. False QUESTION BANK 2023-24 P a g e 11 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 95 What helps the design team and client to visualize and handle the design concept a. Define b. Ideate c. Empathise d. Prototype 96 Design brief given by the client be modified or re-written? a. True b. False 97 The ultimate goal of design thinking is to help you design better a. Services b. Products c. Experiences d. All of above 98 Design thinking typically provides a solution based to problem solving a. True b. False 99 In the delivery phase we a. Iterate b. Test c. Prototype d. All of above 100 What is the key in any design thinking process? a. Empathy b. Defining the problem c. Designing the solution d. None of these 101 The goal of the prototype phase is? a. To understand what component of your idea didn't work b. To understand what component of your idea work c. Both of them d. None of them 102 The winning design is typically that which most closely meets the design brief and need not necessarily adhere to budget and timeline a. True b. False 103 A sitemap is a high-level diagram portraying the general structure and architecture of the website. a. True b. False 104 Being an experimental phase, continuous iterations can take place here, which phase it refers to? a. Define b. Empathise c. Prototype d. None of them 105 Design Thinking is a _____. a. Way of thinking about design b. Method and mindset to define, frame, and solve problems c. Way to separate “thinking” from “making” d. Curriculum for teaching non-designers design QUESTION BANK 2023-24 P a g e 12 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 106 One term for observing and interviewing users where they live/work/play for the sake of design research is: a. Human factors b. Contextual inquiry c. Intercept interview d. Style scouting 107 The technique and mindset of “Yes, and” is borrowed from: a. Wedding planners b. Lawyers c. Improvisational theatre d. Architecture 108 Animal mascot that we referenced to illustrate the dynamic mindset of design thinking is a. The panda b. The elephant c. The sponge d. The blowfish 109 Design Thinkers create low-fidelity prototypes to: a. Test concepts quickly and cheaply with potential users b. Validate concepts for the market c. Build production-ready products d. Estimate the price of production 110 Design Thinking is sometimes visualized as a linear process, but it is actually: a. Impactful b. Incapacitating c. International d. Iterative 111 Which of the following is NOT a mascot to help remind us of what to do during a contextual inquiry? a. Silent Sponge b. Building Beluga c. Probing Puppy d. Paraphrasing Parrot 112 Developing a _______ around your prototype helps you communicate it in context. a. Box b. PowerPoint c. Story/Skit d. Website 113 Which of the following is NOT part of the idea selection process in DT? a. Grouping related concepts together b. Identifying selection criteria c. Deliberating d. Prototyping e. Experimentation 114 Design Thinking is: a. Thinking about design b. Designing ways in which people think c. Asking users to solve problems d. Defining, framing and solving problems from users' perspectives QUESTION BANK 2023-24 P a g e 13 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 115 A college is redesigning it website. Current students are the main users of the website. Which one of the below elements should definitely be on the website? a. College rules and regulations b. Information on faculty members c. Information about courses d. Alumni details 116 Aravind Eye Care System (AECS), an Indian eye care provider for millions of low-income people has been using design thinking in its approach since a long time. Which of the below statements are examples of design thinking at AECS? a. AECS provides buses from remote locations to the AEC centre to provide transportation to its users, the poor people as they can't afford these b. AECS has developed a manufacturing facility which enables providing lenses at a fraction of cost than the market price c. AECS has been using telemedicine trucks to enable expert advice of doctors at hospital d. All of the above 117 Design Thinking typically helps in _______ a. Innovation b. Data analytics c. Financial planning d. Operational efficiency 118 One needs to have professional training in design to become a design thinker. True or False? a. True b. False 119 Which of the below is incorrect? a. PepsiCo has turned Design Thinking into its strategy b. GE Healthcare has built a MR scanner for children using Design Thinking c. Google has a 3 step process to bring about new innovations d. All of the above are correct 120 Anand and Mahesh work together to create a list of twenty things they could do to improve school lunches. Which stage are they on? a. Define Problem Statement b. Ideate c. Prototype d. Test 121 Robert researches statistics about the average age of school dropouts. Which stage is he in? a. Empathize b. Define Problem Statement c. Ideate d. Prototype 122 Nagendra tries the new desk design out and writes down a list of suggestions for his design. Which stage is he in? a. Define the Problem Statement b. Ideate c. Prototype d. Test 123 Shravana sits down to interview Tanya about her experiences. Which step of the design process is this? QUESTION BANK 2023-24 P a g e 14 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 a. Empathize b. Define Problem Statement c. Ideate d. Prototype 124 David is testing his prototype. What should his next move be? a. Ideate and come up with more ideas. b. Research the people he is designing for. c. Collect feedback from the testers to evaluate his idea. d. Change his problem statement 125 Malini is in the ideate phase. What is her goal? a. To come up with one or two great ideas. b. To come up with as many ideas as possible, good and bad. c. To test his best idea. d. To figure out which problem he's going to solve. 126 Anthony is building a model of his new desk design for a school to try out. Which step is he on? a. Defining Problem Statement b. Ideate c. Prototype d. Test 127 Prototype stage is: a. design you project b. design your model c. make your model d. make a model of your idea 128 Prototype stage is to make model of your idea a. true b. false 129 Test stage is Not to: a. test your problem b. test your idea c. test your model d. test your project 130 Design Thinking is an approach to come up with new solutions to __________ problems. a. Easy b. Difficult c. Interactive d. Hands-on e. Highly Creative 131 Ideate stage is : a. think of idea to make the project b. how can you solve the problem c. think of idea to fix the problem d. what can you use to fix the problem 132 Design Thinking is less about thinking and more about... a. Speaking b. Listening c. Doing QUESTION BANK 2023-24 P a g e 15 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 d. Writing e. Drinking 133 The first step in Design Thinking where we understand the problem, is called... a. Define b. Prototype c. Empathize d. Test e. Ideate 134 What Design Thinking focuses on these activities, except... a. Listening b. User Empathy c. Sympathy d. Holistic e. Experimentation 135 Design thinking is: a. process to solve problem b. design new project c. think about new design d. design thinking process 136 The final step in the Design Process is to ____. a. Test b. Define c. Ideate d. Empathize 137 What is the first step in the Design Thinking a. Empathize b. Define c. Ideate d. Prototype 138 After you empathize, the next step is to....... a. Prototype b. Test c. Define d. Ideate 139 After you define the problem, the next step is to...... a. Test b. Prototype c. Ideate d. Empathize 140 After you ideate, the next step is to...... a. Test b. Prototype c. Define d. Empathize 141 After you prototype, the next step is to...... a. Test b. Ideate c. Define d. Empathize QUESTION BANK 2023-24 P a g e 16 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 142 The final step in the design Process is to...... a. Test b. Ideate c. Define d. Empathize 143 You would interview people to gain an understanding of how they feel during the......... stage of Design Thinking. a. Prototype b. Define c. Ideate d. Empathize 144 During which stage would you: Consult experts to learn more about the areas of concern and to gain an understanding other people’s experience. a. Prototype b. Define c. Ideate d. Empathize 145 During which stage would you: Gather information about people’s needs and motivations. a. Prototype b. Define c. Ideate d. Empathize 147 During which stage would you: Analyze observations and data collected in order to identify the core problem a. Prototype b. Define c. Ideate d. Empathize 148 During which stage would you Write a problem statement focused on a specific need or goal a. Prototype b. Define c. Ideate d. Empathize 149 During which stage would you: Brainstorm ideas based on your observations. a. Prototype b. Define c. Ideate d. Empathize 150 During which stage would you: Do the most whiteboarding. a. Prototype b. Define c. Ideate d. Empathize QUESTION BANK 2023-24 P a g e 17 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 151 During which stage would you: Start looking for alternative ways of viewing the problem. a. Prototype b. Define c. Ideate d. Empathize 152 During which stage would you: Want to try to “think outside of the box’. a. Prototype b. Define c. Ideate d. Empathize 153 During which stage would you: Create a model of your solution. a. Prototype b. Define c. Ideate d. Test 154 During which stage would you: Want users to be able to try out your solutions for themselves. a. Prototype b. Define c. Ideate d. Test 155 During which stage would you: Gain feedback from others on how the solution meets the needs of the problems or concerns they shared with you in interviews. a. Prototype b. Define c. Ideate d. Test 156 Which stage would you consider to be an experimental phase where you are trying out solutions you previously brainstormed? a. Prototype b. Define c. Ideate d. Test 157 Majority of the top executives regarded _____ as one of the top 3 leadership qualities Which of the following rightly fills the blank above a. Empathy b. Creativity c. Humility d. Qualifications 158 Which of the following is right a. Design sensibilities are a combination of design features, qualities and aesthetics. b. Empathy is ‘see no evil’, ‘hear no evil’ and ‘speak no evil’. c. Design sensibilities are complex feeling such as amenity, pleasantness, comfort,pleasure, etc. QUESTION BANK 2023-24 P a g e 18 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 d. Empathy is seeing with your own eye, hear with your own ear and feel the pain with your own heart 159 Which of the following is true? a. By empathizing one can define a problem well, conceive a creative solution resulting in breakthrough innovation. b. Empathy makes you a netter human, but innovation requires out of the box thinking and not empathy. c. Inventions are sudden eureka moments and is not really part of long –term research or exploration. d. You become an innovator by questioning the status quo 160 Which of the following is a chronological arrangement of the steps in creative process: a. Idea germination, incubation, preparation, illumination, verification b. Idea germination, preparation, illumination, incubation, verification c. Idea germination, incubation, preparation, verification, illumination d. Idea germination, preparation, incubation, illumination, verification 161 Which of the following is a chronological arrangement of the steps in creative process? a. Rationalization, Recognition, Fantasizing, Realization, Validation b. Recognition, Realization, Rationalization, Fantasizing, Validation c. Recognition, Fantasizing, Rationalization, Realization, Validation d. Recognition, Rationalization, Fantasizing, Realization, Validation 162 Identify the correction definition of ‘synectics’ from the following a. Understanding conflicting components of problem and how these components will work in harmony b. Collaboration between the cognitive and the creative part of the brain and the process of its interaction with the subconscious. c. The art of joining pieces of information to create new knowledge by subconscious. d. The to-and-fro communication between the challenges around a creative solution and the myriad of ideas generated by our brain. 163 Why is TRIZ regarded as an empirical method? a. Because TRIZ involves problem solving based on contradictions and inventive principles b. Because TRIZ reduces time and resources in inventing creative solutions c. Because TRIZ is an established process that has been validated by many researchers. d. Because TRIZ has been developed through organized study and application of TRIZ involves step-by-step systematic process 164 Which of the following is true? a. TRIZ involves 40 contradictions and 39 inventive principles b. Primary steps in TRIZ involves brainstorming, synectics, lateral thinking and neuro – linguistic programming, c. The primary premise of TRIZ is that one can learn how to innovate. d. Use of TRIS helps to incorporate design sensibilities in new products 165 Which of the following is not true? a. Patent is valid for 20 years from the priority date b. Copyright is valid for 60 years from the date of expiry of the creator. c. Patent provides a window of 36 months to decide on filling of patents in QUESTION BANK 2023-24 P a g e 19 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 different countries within which period the rights of the patentee is protected in all countries d. Idea needs to be rendered into a prototype or a design, must have novelty, must involve inventive steps and should have commercial relevance to be eligible for grant of patent. 166 Which of the following is arranged in correct chronology in the context of applying Design Thinking? a. Empathize, Ideate, Define, Prototype, Test. b. Empathize, Define, Ideate, Prototype, Test. c. Empathize, Prototype, Define, Ideate, Test. d. Empathize, Ideate, Prototype, Define, Test. 167 Which of the following is not true? a. Invention is creation of new knowledge and innovation is creation of new knowledge as also commercial application of the new knowledge for the benefit of the relevant people b. Innovation is the means by which the entrepreneurs create new wealth- producing resources or endows existing resources with enhances potential for creaking wealth. c. Experimentation is one of the traits of design thinker. d. None of the above 168 Identify the correct statement: a. To derive the power of design thinking, individuals, teams and organizations must have a leap of faith about existence of a solution. b. Leap of faith is the page in manual of Design Thinking containing the core philosophy about design thinking. c. Design Thinking presupposes that some people are inherently creative and become successful in creative product development. The team should have at least one such person. d. None of the above. 169 Which of the following statements is correct? a. Design Thinking is a convergence – divergence process b. Design Thinking is a linear process of product development that compulsorily involves validation at the end of the product development c. Design Thinking is regarded as a lean startup process. d. Design thinking follows the agile process of product development. 170 Which of the following is not one of the profiles of design thinkers? a. Empathy b. Simplicity c. Integrative thinking d. Experimentalism 171 Which of the following is the least true about open innovation? a. It accelerates development process b. It reduces cost of product development c. It helps in creating product differentiation d. It helps to beat competition 172 Design Thinking is – a. Thinking about the final product especially it’s material, form and functionality b. Thinking outside the box as Designers do, using tools and techniques of QUESTION BANK 2023-24 P a g e 20 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 Innovation that include people c. Thinking about the marketability of the product 173 Design Thinking Approach leads to – a. Technology centric designs b. Marketing centric designs c. People centric designs d. All of the above 174 A Design Thinker and Innovator believes - a. How a product works from inside and looks from outside is of utmost importance b. People who face problems every day are the ones who hold the key to their answer c. None of the above 175 Design – Impacts the business a. True b. False 176 People Centered Design is – a. How the product behaves in the real context b. How a product works on the outside where a person comes into contact with it and has to use it c. All of the above 177 Empathy is – a. to understand people and the context of their use of a product b. to know the way the product works c. to imagine people’s behavior in different contexts 178 Design Thinking encompasses – a. Desirability b. Feasibility c. Viability d. All of the above 179 Case Study: Implementing Renewable Energy Solutions Background: A technology firm is innovating to create accessible renewable energy solutions for urban settings to combat reliance on non-renewable sources and reduce environmental impact. 1. Why did the team conduct user surveys and interviews in the Empathize stage? a. To increase production costs b. To understand user energy needs and environmental concerns c. To ignore urban residents' concerns d. To focus solely on traditional energy sources 2. What was the primary finding from the on-site observations in urban areas? a. Residents are content with existing non-renewable energy sources b. High levels of pollution and a demand for affordable eco-friendly energy c. No environmental concerns expressed by residents d. Residents prefer expensive renewable energy sources 3. Why was defining the problem necessary in the Define stage? a. To focus on traditional energy solutions b. To emphasize complexity in renewable energy solutions c. To identify barriers such as cost and accessibility d. To ignore the need for renewable energy QUESTION BANK 2023-24 P a g e 21 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 4. What was the primary outcome from defining the problem? a. A shift to exclusively expensive energy solutions b. Acknowledgment of cost and accessibility as barriers c. Ignoring urban residents' energy needs d. An emphasis on pollution in urban areas 180 People Centered Design Methodology involves – a. A problem-solving approach for people that is linear and convergent b. A problem-solving approach which is abstract and results in making people buy products c. A problem-solving approach for people that both diverges and converges 181 User Journey Map helps you to a. Understand the touch points and pain points of the user b. Iterate, iterate, iterate c. Identify the users’ credibility, expertise and skills 182 Reframing a Design Challenge – a. Changes the conceptual viewpoint to an individual perspective b. Helps us come up with the ‘right’ problem to solve c. Challenges us to design to a marketing focus 183 Which of the following is not the mindsets of a Design Thinker? a. Make It b. Learn from Failure c. Self oriented d. Empathy 184 Which one of the following is not a phase of Prototyping Model? a. quick design b. prototype refinement c. coding d. engineer product 185 Case Study 2: Eco-friendly Architecture Design Background: An architectural firm aims to incorporate eco-friendly design principles in urban building construction. 1. What's the primary advantage of employing design thinking in eco-friendly architecture? a. Overlooking environmental impact in construction b. Prioritizing architectural complexity over sustainability c. Emphasizing eco-friendly materials and energy-efficient design d. Disregarding urban planning and aesthetics 2. How does design thinking contribute to eco-friendly architecture? a. By ignoring sustainable building materials b. By limiting consideration for energy efficiency c. By promoting innovative, sustainable architectural solutions d. By discouraging green spaces and urban gardens 186 Which is not one of the types of prototype of Prototyping Model? a. horizontal prototype b. vertical prototype c. diagonal prototype d. domain prototype QUESTION BANK 2023-24 P a g e 22 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 187 What is the role of the Define stage of design thinking? a. To define the parameters for a prototype b. To define the audience, you're trying to reach c. To define the problem that needs to be solved d. To define all of the ideas for solving a problem 188 Where does the information for defining the problem in the Define phase come from? a. The Testing Stage b. The Prototype Stage c. The Ideate Stage d. The Empathize Stage 189 What is a problem statement in design thinking? a. A written expression of problems from the prototype. b. A written expression of the problem to be solved. c. A written expression of problems inside the group. d. A written expression of problems with the target market. 190 What is point of view (POV) in design thinking? a. A report from the design team about the product. b. A customer's opinion about interactions with your brand. c. A written statement of a customer's problem or need. d. The opinion of the manager about how to brainstorm. 191 Crafting a point of view (POV) requires three key elements including all of these EXCEPT which? a. Design b. User c. Insight d. Need 192 Where do the insights in point of view (POV) in design thinking come from? a. Researching other products on the market. b. Interviewing the general public on social media. c. Synthesizing the data that has been gathered. d. Developing ideas during brainstorming. 193 Case Study 1: Developing a sustainable packaging solution Background: A global company specializing in consumer goods aims to revamp its packaging to reduce environmental impact. The objective is to create eco-friendly, cost- effective packaging without compromising product quality. 1. What initial step is essential to employ the principles of design thinking in this scenario? a. Determine the budget constraints b. Conduct market research on consumer preferences c. Ideate and brainstorm possible solutions d. Review existing packaging materials 2. Which research method is most likely to help in understanding consumer behavior and preferences regarding packaging? a. Conduct surveys and interviews with consumers b. Analyze the company's financial reports c. Review competitors' pricing strategies d. Study the impact of packaging on the supply chain QUESTION BANK 2023-24 P a g e 23 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 3. What role does prototyping play in the design thinking process for packaging solutions? a. Testing packaging materials for durability b. Creating a visual design of the new packaging c. Analyzing competitor packaging d. Conducting consumer preference surveys 4. What could be a potential risk of implementing a completely new packaging design without proper testing or validation? a. Enhanced brand image and customer loyalty b. Increased manufacturing costs c. Reduced waste production d. Negative consumer feedback and product damage 5. Which step involves directly observing and interacting with consumers to gain insights into their needs and behaviors? a. Prototyping b. Ideation c. Empathy d. Testing 194 What purpose does point of view (POV) serve in design thinking? a. It serves as the guide for developing the prototype. b. It illustrates what your competitors are doing better. c. It is used in the testing phase for receiving feedback. d. It provides focus for the design team's brainstorming. 195 Match the design thinking stages to their activities 1 Consolidating ideas into a testable form i Define 2 Generating multiple solutions ii Test 3 Identifying and defining the problem iii Empathize 4 Understanding user needs and experiences iv Ideate 5 Assessing and evaluating solutions v Prototype (a) 1-ii,2-iii,3-i,4-iv,5-v (b) 1-v,2-iv,3-i,4-iii,5-ii (c) 1-iv,2-v,3-iii,4-ii,5-ii (d) 1-iii,2-v,3-i,4-iv,5-ii 196 In this point of view (POV) statement, which part is considered the insight? '''Senior adults with arthritis need easy-open bottles because they struggle to open childproof lids.'' a. Because they struggle to open childproof lids b. Need easy-open bottles c. Senior citizens d. Arthritis 197 What is the primary objective of creating a journey map in the design thinking process? A) To exclusively focus on end-user emotions B) To visualize the entire user experience from a specific perspective C) To bypass the user's actual journey for a streamlined approach D) To replace user interviews and research QUESTION BANK 2023-24 P a g e 24 | 25  INNOVATION AND DESIGN THINKING -23IDTC18 198 How does journey mapping contribute to the design process? A) By replacing user feedback with predetermined assumptions B) By providing a static representation of user experiences C) By aiding in identifying user needs, insights, and areas for improvement D) By disregarding user engagement in the design process 199 Develop a graphical representation of “Time Management” using Mind Mapping Technique. 200 Develop a graphical representation of “How to focus in the age of distraction” using Mind Mapping Technique. QUESTION BANK 2023-24 P a g e 25 | 25