Visual Information and Media (Presentation)

VISUAL INFORMATION AND MEDIA PREPARED BY: ARCHE L. BIONA  WHAT DO YOU FEEL WHENEVER YOU LOOK AT YOUR THROWBACK PHOTO? Indeed a picture speaks a thousand words - this is the power of visual information.  WHAT IS VISUAL INFORMATION AND MEDIA? VISUAL INFOR...

VISUAL INFORMATION AND MEDIA PREPARED BY: ARCHE L. BIONA  WHAT DO YOU FEEL WHENEVER YOU LOOK AT YOUR THROWBACK PHOTO? Indeed a picture speaks a thousand words - this is the power of visual information.  WHAT IS VISUAL INFORMATION AND MEDIA? VISUAL INFORMATION is the artistic or creative representation or interpretation of an idea, concept, or emotion using different media. VISUAL MEDIA refers to content that uses visual elements to convey information, ideas, or emotions to an audience. This includes images, videos, graphics, illustrations, and infographics. VISUAL INFORMATION AND MEDIA materials, programs, and applications that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation, and production of visual images. TYPES OF VISUAL MEDIA Photography Video Infographics Data Visualization (charts and Comics/Cartoons Memes  PURPOSE OF VISUAL INFORMATION 1. COMMUNICATI ON Visuals can quickly convey complex ideas and emotions without relying on lengthy explanations. They are especially useful when words alone might be insufficient or when communicating with audiences across language barriers. Example: Road signs use symbols to communicate rules to drivers worldwide, regardless of language. 2. ENHANCING MEMORY AND RETENTION Studies show that visuals improve memory retention because people tend to remember images better than text alone. This makes visuals valuable for long-term recall of important information. Example: Infographics summarizing statistics or complex processes help audiences remember key points better than text-only reports. 2. ENHANCING MEMORY AND RETENTION 3. PERSUASION AND INFLUENCE Visual media can shape opinions, evoke emotions, and influence decisions. Advertising, political campaigns, and public service announcements use visuals to appeal to viewers' emotions and encourage specific actions. Example: Charity organizations use images of affected communities to raise awareness and donations, aiming to evoke empathy and a sense 3. PERSUASION AND INFLUENCE  4. ENTERTAINMENT Visuals are essential for storytelling, providing engagement and enjoyment in art, movies, social media, and gaming. This helps capture attention and keeps audiences invested. Example: Video games and movies use vibrant, dynamic visuals to create immersive experiences, captivating viewers and players. 5. GUIDANCE AND NAVIGATION Visual cues provide direction and information in physical and digital spaces, helping users find their way or understand procedures. Example: Maps and directional signs in airports and shopping malls help people navigate complex environments efficiently. 6. DATA INTERPRETATION AND SIMPLIFICATION Visuals like graphs, charts, and infographics make data easier to interpret, helping viewers grasp trends, comparisons, and other insights. Example: A line graph showing temperature changes over time makes it easy for viewers to see climate trends at a glance. 7. BRAND IDENTITY AND RECOGNITION Visual information is key to creating memorable branding through logos, colors, and design styles, which establish identity and attract specific audiences. Example: The McDonald’s golden arches are instantly recognizable and convey the brand’s identity without any text. VISUAL DESIGN ELEMENTS  VISUAL DESIGN ELEMENTS The building blocks or basic units used to create visually appealing and effective designs. These elements work together to communicate messages, evoke emotions, and guide viewers' VISUAL DESIGN ELEMENTS 1. LINE Lines are continuous marks between two points and can vary in width, direction, and length. They create shapes, guide the viewer’s eye, and convey movement or direction. Example: Lines in road maps show pathways and connections; dotted or dashed lines imply movement or continuation. Geometric Line Organic Line uniform width line non-uniform width line 2. SHAPE Shapes are closed forms or areas created by lines, edges, colors, or textures. They can be geometric (squares, circles) or organic (natural, irregular shapes) and help define objects in a design. Example: Squares and rectangles are often used in layouts for structure and organization, while organic shapes can evoke more natural or informal feelings. THREE TYPES OF SHAPE 1. Geometric Shapes Circles, squares, triangles, pentagons, hexagons, or octagons are probably the most commonly used ones. Geometric shapes are so familiar to us, so it’s only natural to feel acquainted and drawn to them. 2. Organic Shapes They are asymmetrical or imperfect shapes. They are necessary yet comforting shapes found in nature. Everything that’s naturally created falls into this category, such as leaves, rocks, or clouds. 3. Abstract Shapes Although they aren’t an exact representation, abstract shapes illustrate organic forms or everyday objects. For instance, a stick figure represents a person. Mobile app icons that are symbols that you see and use in your everyday life come under this category. 3. COLOR Color is one of the most powerful visual design elements, as it influences mood, attracts attention, and establishes brand identity. Each color has emotional and cultural associations (e.g., red for urgency, blue for calm). Example: Bright colors like red and orange draw attention in advertising, while neutral colors like gray and beige create a 4. TEXTURE Texture refers to the perceived surface quality of a design element, which can be real (tactile) or implied (visual). It gives depth and interest, making designs feel more tangible. Example: Textured backgrounds in websites or posters, like paper grain or fabric, can add warmth or a rustic feel. 4. TEXTURE 7. VALUE Value refers to the lightness or darkness of a color, influencing contrast and emphasis. High-value contrast (light against dark) creates drama and focus, while low-value contrast can appear softer and more subtle. Example: High contrast between a light background and dark text enhances readability in web design. 6. FORM Form is a three-dimensional shape and can be created by adding shadows, gradients, or textures. Form adds realism and depth, making elements appear solid or voluminous. Example: Product mockups show 3D forms of packaging or devices, giving viewers a realistic idea of their appearance. VISUAL DESIGN PRINCIPLES  VISUAL DESIGN PRINCIPLES are the guidelines that help designers use elements like line, color, shape, and space in a way that creates visually appealing, organized, and effective designs. 1. BALANC E Balance refers to the distribution of visual weight across a design. It provides stability and structure, preventing one part of the design from overpowering others. Example: High contrast between a light background and dark text enhances readability in web design.  1. BALANC E Types of Balance: Symmetrical Balance: Elements are mirrored on either side of an axis, creating a formal and orderly design Asymmetrical Balance: Uneven distribution of elements, creating a dynamic look while maintaining balance. Radial Balance: Elements radiate out from a central point, often  2. CONTRAST Contrast is the difference between elements, such as colors, shapes, or sizes, to create emphasis and visual interest. It guides the viewer’s attention and makes specific elements stand out. Example: Black text on a white background is high-contrast and easier to read, while contrasting colors in a layout help highlight important sections. 3. EMPHASIS Emphasis is used to create a focal point, making certain parts of a design more noticeable than others. This is achieved by manipulating color, size, positioning, or texture. Example: In a poster, the headline might be bold and bright to draw attention, while supporting text is smaller and subtler. 4. MOVEMENT Movement guides the viewer’s eye through the design, creating a path that helps viewers absorb the content in a specific order. Designers use lines, shapes, and positioning to influence movement. Example: A web page layout with arrows or progressive steps creates a flow, leading the user’s eye from the top of the page to the bottom. 5. REPETITION AND RHYTHM Repetition is the consistent use of elements like color, shapes, or textures to create cohesion and strengthen branding. Rhythm creates visual interest by alternating elements at regular or varied intervals, leading to a “visual beat.” Example: A website design might repeat a specific color scheme or icon style on every page for a cohesive look. 6. PROPORTION AND SCALE Proportion is the relationship between the sizes of elements in a design. Proper proportion helps create harmony, making sure no element looks out of place or overpowering. Scale involves adjusting the size of elements to establish hierarchy and focus. Example: In an infographic, a larger font for the title and smaller text for details establish a clear hierarchy, making the title stand out. 7. UNITY AND HARMONY Unity means all elements in a design feel connected and cohesive. This is achieved through consistency in colors, fonts, shapes, and other design choices. Harmony is the pleasing arrangement of elements, creating an overall sense of completeness. Example: A brand using the same fonts, colors, and logo style across different media creates unity, making it easy for audiences to recognize. 8. HIERARCHY Hierarchy organizes information in a design so that viewers can understand it in order of importance. It can be established by varying size, color, contrast, or placement. Example: In a resume, the name and section headers are often larger or bolder than other text to establish a clear hierarchy. 9. ALIGNMENT Alignment is the positioning of elements in relation to each other or a specific grid, giving structure and order to a design. Good alignment helps make a design look polished and professional. Example: Text in a document aligned to the left edge provides a clean, organized look, while centered text is often used for titles or headers. 10. WHITE SPACE (NEGATIVE SPACE) White space, or negative space, is the empty space around elements. It helps prevent clutter, allows designs to “breathe,” and directs attention to focal points. Example: A simple example of white space is a business card with minimal information, such as a name, job title, and contact details, surrounded by blank space. This design looks clean and professional, making each detail easy to read and leaving a strong impression. ANY QUESTIONS?