Scientific Research & Research Topic Selection Seminar PDF

Faculty of Management Department of Venture Nizhny Novgorod Creation What is Scientific research and how to choose research topic? Seminar 1 Dr. Waqas Ahmed  2 W H AT IS S C I E N T I F I C RESEARCH? ...

Faculty of Management Department of Venture Nizhny Novgorod Creation What is Scientific research and how to choose research topic? Seminar 1 Dr. Waqas Ahmed  2 W H AT IS S C I E N T I F I C RESEARCH?  3 W H AT IS SCIENTIFIC RESEARCH? Distinctions: Categorizations: organize the social conceptualize world the social world Explanations and predictions: establish logical arguments among distinctive Patterns of behaviour: concepts that exist in the social Identify regularities in the social world. world and the specifics of those regularities Interpretations: recognise that reality is based on different cognitions, experiences and social interactions.  4 W H AT IS S C I E N T I F I C RESEARCH? Past events Recent and current Future events events Situations that were We understand the What the future relevant in the past present events based holds? from which we can on knowledge inffere from infer some d previous we Determined knowledge to our event research on Undetermin present and happene s, that have ed future d. event alredy Relevant s recent situations from which we can inffer some knowledge to our our future We do research on observable events in which we can interpret with logical argument the social world.  5 W H AT IS S C I E N T I F I C R ESEAR C H ? Events Actor Context s Define the social Defin the Defines the moment, reality described the e representative and the geographic field reality can sampl be from spaceand from social within Individual – interpreted e which which information will (Research organizations that - be taken to produce corpus) industries relevant, suitable a relaible Subject of Object of Empirical relevance of research research research WHAT WHO WHEN A N D ? ? WHERE?  6 I N SCIENTIFIC RESEARCH EVERY C H O I C E M U S T BE JUSTIFY WHY THE SUBJECT IS RELEVANT WITHIN THE AREA OF WORK? WHY ARE YOU USING THOSE DISTINCTIONS AND CATEGORIES? WHY IS THIS ACTOR A SUITABLE CHOICE FOR EVIDENCE? WHY IS THIS CONTEXT RELEVANT? WHAT THIS (THESE) ACTOR IN THIS (THESE) CONTEXT CAN TELL BETTER OR DIFFERENT? WHY ARE YOU SELECTING THESE MEANS OF OBSERVATION?  7 RELIABLE K N O W L E D G E A N D I N T as Scientific research E Rfor PR E TAT three ION fundamental questions (Guba and lincoln, 1994): What is the form and nature of reality, therefore, what is there that can be The known about it? Here we as how things really are and how things really work ontological Only those questions that relate to matters of real exsistance and real actions question and admissible. The What is the nature of the relation between the knower and what can epistemological be known? Here we ask how things can be known and what is the question posture of the knower? Objective detachment, value freedom? It is possible to observ the world objectivelly? How can the inquirer go about finding out whatever he or she believes can The be known? Not any methodology is appropriate. methological Methods must be fitted to a preditermined methodology question  8 RELIABLE K N O W L E D G E A N D INTERPRETATION Scientific credibility Replicability. Transparency of protocols Generatability. Verifiable Free of values  9 NOW, WHAT THEN DO WE MEAN BY EMPIRICAL RESEARCH? The collection of premises to be found in the literature in our field is subject to two kinds of investigation – confirmatory or contradictory Confirmatory research helps us have more confidence in the premises that are more abstract Contradictory or ‘refutation oriented’ research suggests that something is wrong with the premises or the logic Confirmation and contradiction generally based upon observation – empirical evidence – although in some cases it can be based on critique of the logic (see critical writing)  10 The process to select the research topic Identify area Ensure the From general of literature to specific interest availability Time Flexibility Data access management Develop a thesis statement  11 Step 1 Identify the area of interest. For example marketing is your area of interest and you have a motivation to explore this area further. Area of interest can be (Human resource, supply chain, information technology, digital marketing or applied finance).  12 Step 2 From generic to specific. For example marketing is a general area of research and within marketing, consumer buying intention towards a tooth paste brand would be your specific area of research. So, your specific area of research would be consumer buying intention.  13 Step 3 Ensure the availability of substantial literature on the chosen topic of interest. Make sure literature is available from the reliable sources/data bases.  14 Step 4 Make sure you can access the data bases to extract the timely information in terms of literature review and other parts of research.  15 Step 5 Be flexible, you may find other area of interest while going through the literature review. A new area research may attract your attention. Consider it as an opportunity.  16 Step 6 See the project time lines, researcher must make sure the timely completion of the research project. The research objective must be achievable within a stipulated time frame.  17 Step 7 Develop a thesis statement. After carefully reviewing the literature, design a catchy and appropriate thesis statement for example, within a marketing domain, your are interested to investigate the consumer buying intention so the thesis statement would be, factors impacting consumer buying intention for a medicated tooth past brand.  18 Some Useful Research AI Tools & Softwares https://scholar.google.com/ https://www.perplexity.ai/ https://harzing.com/resources/publish-or-perish https://app.humata.ai/