Bellavita Quick Reference Guide for Sales Staff PDF

QUICK REFERENCE GUIDE EBO How to become a better Sales person? TABLE OF CONTENT Basic Grooming TABLE OF CONTENT Guidelines Sales Process BA KPI & KRA Basic Grooming Guidelines Fragrance Family Guide BA KPI & BA Point Guide...

QUICK REFERENCE GUIDE EBO How to become a better Sales person? TABLE OF CONTENT Basic Grooming TABLE OF CONTENT Guidelines Sales Process BA KPI & KRA Basic Grooming Guidelines Fragrance Family Guide BA KPI & BA Point Guide Where to apply fragrance? Sales Process Our Promises Products: Fragrance Guide ▪ Perfumes: Our Products ▪ Bath & Body▪ Perfumes: ▪ New Launches ▪ Gift Sets ▪ Bath & Body ▪ New Launches ▪ Gift Sets Our Point of Difference Quick Guide & Product Master GROOMING Basic Grooming Guidelines Importance of Grooming Quick Guide & Product Master Basic Grooming Guidelines Importance of Grooming Surveys indicate that people with decent appearances drive better sales results. People judge and are influenced by looks subconsciously, without even knowing it. Grooming is essential in putting the right first impression in front of a client and converting more sales. Grooming impacts a salesperson’s confidence. Quick Guide & Product Master BA KPI & KRA BA KPI (Key Performance Indicator) BA Point guide Quick Guide & Product Master KPI (KEY PERFORMANCE INDICATOR) KPIs are measurable values that demonstrate how effectively a company is achieving its key business objectives. They serve as important metrics to gauge performance and progress towards strategic goals. HOW TO MEASURE? Unit per transaction Average bill value per transaction Target vs achievement HOW TO IMPROVE? Link Sell Cross sell Fragrance layering Selling high value products fine fragrances & bigger gift sets Building relationship with internal and external client and knowledge of updated trends Quick QuickGuide Guide& & Product Product Master Master BA Points Guide Was the counter cleaned regularly Or not? Branding/ Translight VISIBILITY (5 PTS) Hardware Status Empty testers and carry bags stored properly or not All tent cards Was the BA wearing uniform or proper black on black? Was her make up done properly - For Female BA Was the BA shaving/ beard trimming neatly done? - For Male BA EQUITY / GROOMING Was Her/ His Uniform/ clothing clean and ironed and shoes polished and well (5 PTS) maintained? Did the BA have well-maintained hands with trimmed nails? Was BA wearing Bellavita fragrance herself/himself? Was the BA available at the counter/store? APPROACH /STOP Did the BA approach you without you waiting? (3 PTS) Did The BA smile and have eye contact and greet you “Hi, I Am from Bellavita Fragrance. Let me show you something in Bellavita" Did He/She ask: “What do you like to wear/ What to you wear currently?” Did He/She ask: “What is the Occasion?” Did He/She introduce new products? Did He/She introduce best sellers? Did He/She introduce Focus product? HOLD Did they explain about fragrance notes/ ingredients? (12 PTS) Did they explain about Bellavita / our brand story / Product story? Were they able to confidently handle objections? Did He/ She demonstrated fragrance layering to client? Did they demonstrate fragrance layering - Shower gel – Body lotion – Fragrance? Did they Cross sell and link sell to the client? Did they explain current offers ? Was it easy to understand ? Did the BA encourage you to make purchase? Were you convinced to purchase the product? CLOSE (5 PTS) Did the BA inform you about the product promotions/discounts? Did the BA ask for our contact details ? Did the BA thank you for visiting the counter? OVERALL Did the BA listened to you actively? FEEDBACK Was the BA confident? (3 PTS) Did the BA speed/ volume/ tone of speaking suit you and made you comfortable? Quick QuickGuide Guide& & Product Product Master Master SALES PROCESS Prospecting Initiate contact Identify Needs Present offer Manage objections Close a sale Quick Guide & Product Master  SALES PROCESS Prospecting the process of identifying and contacting / reaching potential customers. Initiate contact: By friendly greeting, Say "Hello mam/Sir welcome to Bellavita” with great and genuine smile Quick Guide & Product Master Quick Guide & Product Master  Identify Needs Talk with the customer to find out what kind of fragrances they like. Ask questions like: “What type of perfume do you usually enjoy/ like?” “Do you want something light or stronger.” “Are you buying for a special Occasions or just everyday use?” “Recommend a fragrance based on what they say, suggest some fragrances they might like. tell them a bit about each one and why it will be a good fit.” For example: “This one is fresh, great for daytime. It has hint of lemon and bergamot. For Romantic date: “This perfume is perfect, it has jasmine and vanilla.” Make them try on their skin and see how they like it. Share information: tell them more about each fragrances, like how long it lasts and what type of perfume it is. Educate your client about different type of perfume, layering of perfumes ( shower gel - body lotion - deo/ mist - fragrance ) Present offer Share details of current offer, if 2 or 3 offers are running suggest offer fitting to client selection best. this build trust and connect with the client and also helps with the higher UPT/ higher bill Value. Manage objections If customers have any worries or questions, listen and help them out. For example: “If your are worried its too strong/ light I have other options.” “We also have smaller bottles” ( show them sets ) if you want to try it out first.” if any other questions arises with previous product complain or comparison of prices with other platform : listen to their complain with patience and say, " I understand your concern and I am here to help you with best solution” (then start with providing solutions to their concerns/ Complains ) Close a sale Help them decide - Talk through their options and help them choose the best fragrance for customer. make the sale : once customer choose a perfume/ perfumes help them showing till billing counter and Say, " Thank you for shopping with us, please visit Bellavita again" Quick Quick Guide Guide & Product & Product Master Master FRAGRANCE GUIDE Fragrance Categorization Concentration and Strength Fragrance Pyramid Fragrance Wheel Perfume Pulse Points Fragrance Layering Fragrance Care Quick Guide & Product Master  Fragrance Guide Fragrance Categorization Fragrance Pyramid Concentration and Strength The fragrance structure has three stages The strength of a scent is determined by its oil based on the ingredient that stands out at concentration. a particular moment. Fragrance Wheel It is used to categorize and describe scents based on their olfactory characteristics. It helps in classification, selection or creation of fragrances. Based on their characteristics and aromatic traits, fragrances are divided into 4 main categories – floral, oriental, woody and fresh. These main categories are further divided into sub-categories as shown in the wheel. Woody and oriental fragrances share the common warm and dry theme, while fresh and floral fragrances are sparkly, powdery, and airy Quick Guide & Product Master Perfume Pulse Points Where to apply (body, clothes, hair) Quick Guide & Product Master  Fragrance layering Rules for layering fragrances While still damp, Begin with your base apply your scented layer. Lather up with bottle lotion to keep your scented shower your skin hydrated gel! and lock in the scent Spritz your perfume on your pulse points, if adding Follow up with a multiple layers of fragrance scented deodorant spray the strongest first or mists that pairs and top up with lighter well with your perfume scent(s) to avoid overpowering Quick Guide & Product Master  Fragrance Care Caring for your fragrance involves several considerations to maintain its quality and longevity: Storage: Keep your fragrance in a cool, dark place away from direct sunlight and extreme temperatures to preserve its scent. Seal tightly: Always ensure the cap or lid is tightly sealed after use to prevent evaporation and maintain the fragrance's integrity. Avoid shaking: Refrain from shaking the bottle vigorously, as this can introduce air into the fragrance and alter its composition. Apply properly: Apply fragrance to pulse points, such as the wrists, neck, and behind the ears, for optimal scent diffusion. Avoid rubbing the fragrance into your skin, as this can break down the scent molecules. Layering: Consider using complementary products from the same fragrance line, such as shower gel or lotion, deo , mist to enhance and prolong the scent. Rotation: Rotate your fragrances regularly to prevent them from becoming stale and to ensure you appreciate each scent in your collection. Test before spraying: Before applying a new fragrance, test it on your skin to ensure compatibility with your body chemistry. Your fragrances remain fresh, potent, and enjoyable for an extended period. Quick Guide & Product Master  Perfumes Top: Lemon, pineapple, blackcurrant and Top: Lemon and Sugar apple Heart: Lavender Heart: Birch, jasmine and rose Base: Vetiver, moss and tonka Base: Musk, amber, vanilla and patchouli Fragrance family: Mandarin- Woody- Fragrance family: Citrus-Aromatic Amber KLUB MAN CEO MAN Top: Lemon, nutmeg, mandarin and Top: Bergamot, lavender and pepper black pepper Heart: Patchouli, amber dry Heart: Apple, orris and pineapple Base: Vetiver and Musky Base: Musk, vetiver, amber and Fragrance family: Fresh-Spicy-Woody moss Fragrance family: Fresh-Aromatic Amber BLU MAN GOAT MAN Top: Bergamot, black currant and Orris Top: Floral peach, blackcurrant, mandarin, Middle: Jasmine, caramel and lily of pink pepper the valley Heart: Jasmine and rose Base: Vanilla, Musk and Patchouli Base: Amber, musk, vanilla and benzoin Fragrance family: White Floral-Musky Fragrance family: Fresh-Rose Musk DIVA Women Rose Women Top: Sweet almond, bergamot, fresh Top: Artemisia lemon and orange green Heart: Freesia, blackcurrant and Heart: Lavender, orange blossom, orris Patchouli, Agarwood Base: Ylang-ylang, Vanilla Base: Tobacco, amber and musk Fragrance family: Fresh- Aromatic Vanilla Fragrance family: Soft -Fruity-Oud Fresh Unisex White Oud Unisex Quick Guide & Product Master  Perfumes Top: African Orange Top: Mandarin orange and clary sage Heart: Jasmine Heart: Nutmeg, Cardamom Pimento Base: White honey, patchouli, rose, Base: Sandalwood, patchouli and cedar Virginia cedar Fragrance family: Fresh- Aromatic- Fragrance family: White Floral- Woody Green Vanilla GLAM WOMAN IMPACT MAN Top: Caramel incense carnation Top: Honey, Bergamot Heart: Floral oud and vanilla Heart: Oud, rose, patchouli Base: Musk, sandalwood and Base: Oud, amber, vanilla, musk cedarwood Fragrance family: Sweet Honey, Oud Fragrance family: Spicy-Woody Vanilla Warm Spice- Vanilla HONEY OUD OUD UNISEX UNISEX Top: Bergamot, coriander, mandarin and Top: Pink pepper and red fruits pineapple Heart: Jasmine, Orange blossom and Heart: Clary sage, lavender, leather and violet pink pepper Base: Moss, musk, powdery and Base: Patchouli Vanilla Fragrance family: Citrus- Aromatic and Fragrance family: Floral-Fruity-Amber SKAI UNISEX Woody DATE WOMAN Top: Yuzu, pomegranate and mint Top: Bergamot Heart: Peony, lotus and magnolia Heart: Tonka bean, Vanilla Base: Musk, mahogany and amber Base: Musk, Leather Fragrance family: Fresh Floral-Fruity Fragrance family: Fruity, Woody, Vanilla Musk SENORITA CEO WOMAN Quick Guide & Product Master  Perfumes Top: Mandarin Top: Bergamot, Lavender Heart: Exotic Passionfruit, Pineapple, Heart: Carnation, Orchid Strawberry Base: Patchouli, musk, Vanilla Base: Musk, wood Fragrance family: Aromatic- Warm Spice- Fragrance family: Fresh-Fruity Sweet Amber Berry-Musk CEO MAN HOT MESS INTENSE Top: Caramel Top: Grapefruit Heart: Rose, Jasmine, Orris Heart: Vetiver and Orris Base: Oud, Sandalwood, Vanilla Base: Dark Wood, Incense, Oud Fragrance family: Fruity-Oriental-Amber Fragrance family: Smokey-Woody OUD GOLD DARK OUD Top: Bergamot, Lavender Top: Bergamot, Cucumber, Melon Heart: Carnation, Orchid Heart: Lily of the valley, Rose, Musk Base: Patchouli, musk, Vanilla Base: Musk, Amber Fragrance family: Aromatic- Warm Fragrance family: Fresh- Aquatic Spice- Amber OCEAN SWAG STAR AQUATIC Top: Rose and Jasmine Top note: Aquatic, Lavender, Rosemary, Pineapple Heart: Agarwood Labdanum Base: Sandalwood , Cedar and Musk Heart Note: Sandalwood, Orange blossom, Jasmine Fragrance family: Fresh –Floral, Aromatic-woody Base: Musk, Moss, Cedar, Tobacco, Amber Fragrance family: Aromatic-green, marine- woody DOMINUS SWAG THUNDERBOLT Quick Guide & Product Master  Mist & Deo Top: Pink pepper and red fruits Top: Yuzu, pomegranate and mint Heart: Jasmine, Orange blossom and Heart: Peony, lotus and magnolia violet Base: Musk, mahogany and amber Base: Moss, musk, powdery and Fragrance family: Fresh Floral-Fruity Vanilla Musk Fragrance family: Floral-Fruity- Dosage : Senorita - 5.5 % Amber Mist : Date Dosage : Glam - 7% Mist : Senorita Woman Woman Top: Caramel incense carnation Top: African Orange Heart: Floral oud and vanilla Heart: Jasmine Base: Musk, sandalwood and Base: White honey, patchouli, rose, cedarwood Virginia cedar Fragrance family: Spicy-Woody Vanilla Fragrance family: White Floral- Woody Dosage : Rose - 5.5 % Vanilla Dosage : Glam - 7% Mist : Rose Mist : Glam Woman Woman Top: Lemon and Sugar Top: Lemon, pineapple, blackcurrant and Heart: Lavender apple Base: Vetiver, moss and tonka Heart: Birch, jasmine and rose Fragrance family: Mandarin- Woody- Base: Musk, amber, vanilla and patchouli Amber Fragrance family: Citrus-Aromatic Dosage is 8% Dosage is 8% Deo : CEO Man Deo : Klub Man Top: Bergamot, coriander, mandarin and Top: Artemisia lemon and orange pineapple Heart: Freesia, blackcurrant and Heart: Clary sage, lavender, leather and Patchouli, Agarwood pink pepper Base: Tobacco, amber and musk Base: Patchouli Fragrance family: Soft -Fruity-Oud Fragrance family: Citrus- Aromatic and Dosage is 8% Woody Deo : Skai Deo : OUD Aquatic Dosage is 8% White Quick Guide & Product Master  Bath & Body Aloe vera extract Soothing healing and hydrating Sugar beet root (sourced from Europe) 100 % natural from non-GM plants CEO MAN KLUB MAN SKAI UNISEX WHITE OUD UNISEX Dosage : 1% DATE WOMAN SENORITA WOMAN ARGAN OIL Moisturizing Anti-aging properties, Anti-inflammatory Healing properties Balancing oil production SENORITA DATE GLAM SKAI WOMAN WOMAN WOMAN UNISEX SHEA BUTTER Moisturizing Anti-inflammatory Antioxidant properties, Promotes Collagen production Healing properties. KLUB CEO WHITE OUD MAN MAN UNISEX Quick Guide & Product Master  New Launches Top : Lime, Bergamot, orange, Top : Safran, Nutmeg, Lavender Mandarin Heart : Oud Heart : Aquatic, Jasmine, Hyacinth, Violet and Rose Base : Patchouli Musk Base : White musk, cider, Fragrance Family : Woody – oriental Patchouli Amber Fragrance Family : Fresh – VOYAGE Aquatic GOLD DUST Top : Basil, Bergamot, Caraway Top : Bergamot, Juniper, Cyprus, seeds. Lavender Heart : Carnation, Pine, Nutmeg, Heart : Ylang-Ylang, Lilly of valley, Rose Patchouli, Vetiver, rose, Jasmine Base : Pine, Sandalwood, Base: Sandalwood, Oakmoss Patchouli, Black Pepper Cider, Leather, Amber, Vanilla Fragrance Family : Citrus- Aromatic - Fragrance Family : Aromatic- Woody LEGEND woody EVERGREEN No Gas Deo Collection Dosage : 6% Top: Caramel This is monolithic fragrance which Heart: Rose, Jasmine, Orris Means : one note across Base: Oud, Sandalwood, Vanilla Agarwood ( Oud ), woody notes, Fragrance family: Fruity- Labdanum, Sugar, Vanilla Oriental-Amber Family : Oud – vanilla Alcohol Free Alcohol Free TAAJ GOLD-OUD TAAJ AMEER ATTAR ATTAR Top: Bergamot, Pink pepper, Top: Tea, Bergamot pineapple. Heart : Orchid, Jasmine, Rose, Freesia Heart: Patchouli, Jasmine Base: Patchouli, Musk, Vanilla Base: Cider wood, Oak moss, Fragrance family: Citrus- white floral - Oud, Incense Amber Fragrance family: Citrus- Aromatic-Oud TIGER SWAG BOMB GIRL Quick Guide & Product Master  Gift Sets Why to buy Bellavita gift sets? Convenience: combines multiple related items, such as fragrances with matching lotions or shower gels. This convenience save customer from having to purchase each item separately. Variety: Allows recipient to experience a range of products from our collection, giving them the opportunity to try new scents or bath and body. Value: Better value for money compared to purchasing individual items separately. They often include smaller sizes or special packaging at a discounted price, attractive options for both gift-givers and gift receivers. Presentation: Gift sets are often beautifully packaged, making them visually appealing and adding an element of luxury to the gift-giving experience. The presentation adds to the overall sentiment and makes the recipient feel special. Occasion Specific: Gift sets are often tailored to specific occasions or themes, such as holidays, birthdays, or special events. This makes them ideal choices for gifting and ensures that the recipient receives something thoughtful and appropriate for the occasion. Overall, gift sets offer a convenient, value-packed, and aesthetically pleasing way to give gifts for various occasions, making them popular choices among gift-givers and recipients alike Quick Guide & Product Master  Our Point of Difference Bellavita offers premium products at affordable prices. Our brand offers affordable luxury and is exclusively focused on fragrance layering, offering a range of products including body wash, body lotions, deodorant, mist, and fragrance. We prioritize fragrance innovation, offering cruelty-free, long-lasting products that are IFRA certified for skin safety. Our formulations feature imported oils sourced from Spain, Italy, and France. Long-lasting IFRA certified: Imported Oils Fragrance- Cruelty free Safe to use on from France, forward skin Spain & Italy Quick Guide & Product Master Thank you!