Q2-Module-1-Language-of-Research-Advocacy-Campaigns PDF

# Quarter 2 - Module 1: Language of Research, Campaigns and Advocacies - The document contains text and illustrations about language used in research, campaigns, and advocacies. - It contains definitions, processes, key terms and examples. - The illustrations generally consist of cartoon fi...

# Quarter 2 - Module 1: Language of Research, Campaigns and Advocacies - The document contains text and illustrations about language used in research, campaigns, and advocacies. - It contains definitions, processes, key terms and examples. - The illustrations generally consist of cartoon figures holding signs related to environmental awareness, social issues, and education. ## Research ### Definition Research uses a formal, academic and persuasive language to communicate discussions and findings for variables studied. Language is essential in research because it enables researchers to effectively communicate results to target readers. ### Research Process 1. **Starts with a question or a problem.** Researchers look into what has already been learned about the subject. 2. **Analyze the data (information) they have collected,** then publish their procedures, data, and conclusions. ### Words of research | **Terms** | **Definition** | | :--------- | :------------- | | Design | It is to plan (or a plan of) how something will be made or done. | | Data | These are collected facts and information. | | Significance | These are important data and meaningful findings in a research. | | Evidence | Observations or information that can help solve a crime or show whether something is true or false. | | Treatment | It is the course of action designed for research. | | Experiment | It is a test to see what happens when all factors (variables) but one is controlled. | | Conclusion | It is a summary of what has been learned or shown at the end of a study. | | Observation | It is looking carefully at something. | | Statistics | It is the organization and study of numerical data. | ### Misleading Results There are several reasons research results can be misleading: - There may be flaws in the **design** of the research. - Researchers may make mistakes during the **experiment** or when analyzing the **data**. - Researchers may be **biased** and want a particular result, so much so that they influence the results. ## Campaigns ### Definition A campaign, typically social or political in nature, is a planned set of activities that people carry out to achieve a specific goal or objective. ### Campaign Types 1. **Awareness Raising**: Intended to make a problem known to the general public. - *Example*: Covid-19 prevention campaign. 2. **Research**: Based on research, it provides necessary knowledge for action. - *Example:* Experimenting to find a vaccine to cure Covid-19. 3. **Social Mobilization**: Used by grassroots social movements, elites or the state. - *Example*: EDSA revolution, Human Rights rally. 4. **Training**: Focused on a specific target and it further develops the scope and vision, running in mid-term and long-term scenario to gain in-depth knowledge. - *Example:* Training police on crime, training teachers on teaching strategies, training nurses on new practices in caring for patients. 5. **Lobbying**: An act to influence decisions made by officials in the government. - *Example:* Politics of coalition-building for democratic reform. ## Advocacies ### Definition Advocacy refers to activities that argue, plead, support, or favor a cause. ### Advocacy vs. Campaign Advocacy and campaigns are sometimes synonymous terms, both are ways to influence or convince people. However: - **Campaign** emphasizes the "talk" aspect of influencing people. - **Advocacy** emphasizes the "walk" aspect of putting the influence into action. ## Language Devices in Persuasive Writing ### Emotive Language Emotive language uses words that evoke emotions and make people feel a certain way. ### Modal Verbs The use of words that express how likely something is going to happen. Modal verbs help influence the level of certainty in persuasive writing. ### Involving the Reader This is done through the use of personal pronouns (you, your, we, our) and indicative words like together. ### Rhetorical Questions These are questions that are not supposed to be answered. ### Bandwagon This is a persuasion technique used often in advertisement. Trying to make the audience believe that "everyone is doing it" or that "everyone likes something". ### Experts Relying on expert advice from trusted professionals (like doctors and scientists) for information that the audience may not know. ### Using Evidence Using facts, figures, quotes from experts to highlight the writer's authority and make the arguments presented convincing. ### Adjectives and Adverbs Using adjectives and adverbs to influence how the readers feel. ### Association This technique tries to link an object or idea to something that is already liked by the targeted audience: like wealth, success, pleasure, or security. ### Repitition This technique involves repeating keywords, phrases, or ideas to appeal to the readers.