Far Eastern Private School English 10ABCD Reviewer 2024-2025 PDF

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AngelicForesight1354

Uploaded by AngelicForesight1354

Far Eastern Private School

2025

Far Eastern Private School

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language of research campaigns advocacy persuasive writing

Summary

This is a past paper from Far Eastern Private School for the English 10ABCD subject, specifically focused on the language of research, campaigns, and advocacy, and persuasive writing. The document includes key concepts, objectives, characteristics, examples, and techniques related to these elements, expected for year 2025.

Full Transcript

ENGLISH 10ABCD S.Y. 2024-2025 Reviewer for Second Mastery Test Topic 1: Language of Research, Campaigns, and Advocacy  Research Objective: To provide accurate, evidence-based, and objective insights. Ch...

ENGLISH 10ABCD S.Y. 2024-2025 Reviewer for Second Mastery Test Topic 1: Language of Research, Campaigns, and Advocacy  Research Objective: To provide accurate, evidence-based, and objective insights. Characteristics:  Formal and precise: Uses technical terms and avoids ambiguity.  Neutral tone: Avoids emotional bias to maintain credibility.  Citations and data: References studies and statistics to support claims. Examples:  "According to the 2023 Global Climate Report, carbon emissions have increased by 2.5% compared to the previous year."  "The study indicates a significant correlation between socioeconomic status and access to education."  Campaign Objective: To engage and motivate the target audience. Characteristics:  Emotional appeal: Evokes feelings like hope, urgency, or compassion.  Simple and relatable: Easy to understand for a wide audience.  Catchy and memorable: Often uses slogans or hashtags. Examples:  "Every child deserves a future—support our education drive today!"  "Act now! Together, we can save our oceans." Techniques: Storytelling, repetition, and inclusive language (e.g., "we" or "together").  Advocacy Objective: To persuade decision-makers or mobilize communities for systemic change. Characteristics:  Assertive and persuasive: Balances professionalism with conviction.  Policy-focused: Addresses specific laws, regulations, or institutional changes.  Strategic use of evidence and emotion: Combines data from research with narratives to humanize the issue. Examples:  "We urge policymakers to enforce stricter emissions regulations to combat the climate crisis."  "The voices of marginalized communities must be at the center of this policy discussion."  The language of research, campaigns, and advocacy is tailored to their distinct objectives but shares a common goal: to inform, persuade, and inspire action.  Research provides the foundation for evidence-based campaigns, which in turn generate public support for effective advocacy.  Example: Research shows alarming deforestation rates. A campaign educates the public and promotes reforestation drives. Advocacy pushes for stricter laws protecting forests.  Persuasive Writing - designed to convince readers to adopt a specific perspective, take a particular action, or support a cause. It is commonly used in campaigns, advocacy, opinion pieces, advertisements, and speeches.  Language Features/Devices in Persuasive Writing Emotive Language  Definition: Words or phrases designed to elicit an emotional response (e.g., joy, anger, guilt, or fear) from the audience.  Example: " Thousands of innocent children suffer each day due to preventable diseases. "  Purpose: Builds empathy, encourages action, and connects emotionally with the audience.  Pathos (Emotion): Use emotional storytelling or evocative language.  Example: "Imagine a world where future generations never see a coral reef alive." Modal Verbs  Definition: Verbs that express possibility, necessity, or obligation (e.g., must, should, could, might).  Example: "We must act now to save our planet."  Purpose: Adds authority or urgency to the message, guiding the audience to act decisively. Involving the Readers  Definition: Engaging the audience directly using inclusive pronouns (we, us) or addressing them (you).  Example: "Together, we can make a difference."  Purpose: Builds a sense of shared responsibility and participation. Rhetorical Questions  Definition: Questions posed for effect, not expecting an answer. Engage readers and provoke thought.  Example: "Can we afford to ignore this crisis any longer?" "How can we stand by while our planet suffers?"  Purpose: Provokes thought and emphasizes key points.  In addition - Analogies/Metaphors: Make complex ideas relatable.  Example: "Climate change is a ticking time bomb we can defuse." Using Evidence  Definition: Supporting claims with data, statistics, or expert opinions.  Example: "Studies show that 80% of pollution comes from industrial sources."  Purpose: Builds credibility and convinces the audience of the argument's validity.  Logos (Logic): Build arguments with facts, statistics, and logical reasoning.  Example: "Banning single-use plastics can reduce ocean waste by 40% within a decade." Repetition  Definition: Repeating words, phrases, or ideas for emphasis. Reinforce key points.  Example: "We need action. We need commitment. We need change." "Change is possible. Change is necessary. Change starts with us."  Purpose: Reinforces the message and ensures it sticks in the audience's mind. Adjectives and Adverbs  Definition: Descriptive words that enhance meaning and add detail.  Example: "This urgent crisis requires immediate and decisive action."  Purpose: Makes the language more vivid and impactful. Association  Definition: Linking an idea to positive or negative connotations to influence perception.  Example: "Clean energy represents a brighter future."  Purpose: Shapes the audience’s perception and creates memorable connections. Bandwagon  Definition: Suggesting that everyone else is supporting the cause, so the audience should too.  Example: "Join millions around the world in making a difference."  Purpose: Encourages conformity and capitalizes on the fear of missing out. Experts  Definition: Referring to authoritative figures or sources to back up claims.  Example: "Dr. Smith, a leading climate scientist, warns of imminent danger."  Purpose: Adds credibility and reassures the audience of the argument’s reliability.  Ethos (Credibility): Establish trust by showing expertise or citing reliable sources.  Example: "According to WHO, 3.2 million deaths annually are linked to insufficient physical activity."  Additional key features in persuasive writing: Clear Position  State your argument or opinion early.  Be confident and definitive.  Example: "Plastic pollution is destroying marine ecosystems—it's time to ban single-use plastics." Targeted Audience  Understand your audience's values, beliefs, and concerns.  Tailor your language and tone to resonate with them.  Example: For policymakers: "Investing in renewable energy creates jobs and ensures long-term economic growth." Logical Structure  Introduction: Present the issue and your stance.  Body: Use evidence, examples, and reasoning to support your point.  Conclusion: Reinforce your position and include a call to action.  Steps to Craft Persuasive Writing Research Thoroughly  Gather evidence to support your claims.  Understand counterarguments and address them. Create an Engaging Opening  Use a hook: a surprising fact, a powerful quote, or a question.  "Every 60 seconds, a football field's worth of forest is destroyed—how can we let this continue?" Use Strong, Active Language  Avoid weak qualifiers like "might" or "could."  Example: Instead of "We should try to reduce emissions," write, "We must reduce emissions now to prevent catastrophe." Focus on the Call to Action (CTA)  Clearly state what you want the audience to do.  Example: "Join our movement to ban plastic bags in our community by signing this petition today." Edit and Revise  Ensure clarity, accuracy, and impact.  Eliminate unnecessary words and jargon.  Examples of Persuasive Writing Environmental Advocacy  "Our oceans are drowning in plastic. By 2050, there could be more plastic than fish in the sea. This is not just an environmental crisis; it's a human one. We must act now by supporting legislation to ban single-use plastics. The future of our planet depends on it." Campaign for Education  "Every child deserves a quality education. Yet, millions of children worldwide are denied this basic right. Investing in education not only transforms lives but also boosts economies. Join us in demanding increased funding for schools in underserved communities." Health Awareness  "Smoking kills. Every year, it claims the lives of 8 million people globally. It's time for governments to enforce stricter tobacco regulations and protect future generations from this preventable epidemic. Together, we can create a healthier world."

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