Quarter 2 - Module 1: Language of Research

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Questions and Answers

What is the definition of research?

Research makes use of a formal, academic, and persuasive language to communicate discussions and present corresponding findings for variables studied. Language greatly matters in research as it enables the researcher to effectively communicate valuable results to his or her target readers.

What is the definition of a campaign? ?

A Campaign, usually social or political in nature, is technically defined as a planned set of activities that people carry out to attain a certain goal or objective.

What are the types of campaigns?

  • Awareness Raising (correct)
  • Social Mobilization (correct)
  • Research (correct)
  • Training (correct)
  • Lobbying (correct)

What is the definition of advocacy? ?

<p>An advocacy, meanwhile, refers to activities that argue, plead, support, or favor a certain cause.</p> Signup and view all the answers

What are the steps in the research process?

<p>Analyze the data (A), Find out what others have already learned about the subject (B), Start with a question or a problem (C), Publish their procedures, data, and conclusions (D)</p> Signup and view all the answers

Which of the following is NOT a reason why research results can be misleading?

<p>The use of only primary sources (A)</p> Signup and view all the answers

Campaign and Advocacy are essentially the same.

<p>False (B)</p> Signup and view all the answers

What is the difference between an advocacy and a campaign?

<p>A campaign is about speaking up for a cause, while an advocacy is about taking action. (D)</p> Signup and view all the answers

Which of the following IS NOT a language device used in persuasive writing?

<p>Using imagery (K)</p> Signup and view all the answers

Match the language devices in persuasive writing with their definitions.

<p>Emotive language = This involves the use of words that evoke emotions and make people feel a certain way Modal Verbs = The use of words that express modality or how likely something is going to happen helps adjust the level of certainty Involving the Reader = This is done through the use of personal pronouns like you, your, we, our, and words like together. Bandwagon = Commonly used in advertisements, this persuasion technique makes the audience believe the idea that “everyone is doing it” or that everyone likes something. Experts = This means relying on expert advice from trusted people like doctors, scientists, and professionals for things that the audience do not know. Using evidence = This involves the use of facts, figures, or quotes from experts to highlight the writer’s authority and make the arguments presented more convincing. Adjectives and adverbs = Using carefully selected adjectives and adverbs makes it possible for the writer to influence how the readers feel. Association = This technique tries to link an object or an idea with something already liked or desired by the target audience such as wealth, success, pleasure and security. Repetition = This technique involves repeating keywords, phrases or ideas to appeal to the readers.</p> Signup and view all the answers

Rhetorical questions are meant to be answered directly.

<p>False (B)</p> Signup and view all the answers

What is the purpose of the Bandwagon technique in persuasive writing?

<p>The Bandwagon technique makes the audience believe the idea that “everyone is doing it” or that everyone likes something.</p> Signup and view all the answers

Explain the Experts technique in persuasive writing.

<p>This means relying on expert advice from trusted people like doctors, scientists, and other professionals for things that the audience do not know.</p> Signup and view all the answers

What is the main purpose of using evidence in writing?

<p>Using evidence involves the use of facts, figures, or quotes from experts to highlight the writer’s authority and make the arguments presented more convincing.</p> Signup and view all the answers

How do adjectives and adverbs influence writing?

<p>Using carefully selected adjectives and adverbs makes it possible for the writer to influence how the readers feel.</p> Signup and view all the answers

What does the term association refer to in persuasive writing?

<p>This technique tries to link an object or an idea with something already liked or desired by the target audience such as wealth, success, pleasure and security.</p> Signup and view all the answers

Describe the Repetition technique in writing.

<p>This technique involves repeating keywords, phrases or ideas to appeal to the readers.</p> Signup and view all the answers

Flashcards

Research Definition

Formal, academic, persuasive language used to communicate research findings and discussions about variables.

Research Process (1)

Starts with a question and involves studying existing knowledge about the subject.

Research Process (2)

Analyzing collected data, publishing procedures, data, and conclusions.

Research Term: Design

Planning how something will be made or done in research.

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Research Term: Data

Collected facts and information in research.

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Research Term: Significance

Important and meaningful findings in research.

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Research Term: Evidence

Observations and information to show truth or falsehood in research.

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Research Term: Treatment

Course of action designed in research.

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Research Term: Experiment

A test to see what happens when variables are controlled.

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Research Term: Conclusion

Summary of learning or findings at the end of research.

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Research Term: Observation

Looking carefully at something in research.

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Research Term: Statistics

Organizing and studying numerical data in research.

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Campaign Definition

Planned activities to achieve a goal, often social or political.

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Awareness Raising Campaign

Making a problem known to the public.

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Social Mobilization Campaign

Used by grassroots movements, elites, and the state for social change.

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Advocacy Definition

Activities supporting a cause.

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Campaign vs. Advocacy

Campaign is the action, Advocacy is the walk.

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Emotive Language

Words that evoke strong emotions in the reader.

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Modal Verbs

Words that express the possibility or certainty of an action.

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Involving the Reader

Using personal pronouns to connect with the reader.

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Rhetorical Questions

Questions not meant to be answered, but to encourage thinking.

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Bandwagon Technique

Persuasion tactic suggesting everyone is doing something.

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Expert Opinion

Using trusted professionals' opinions.

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Evidence in Writing

Using facts, figures, expert quotes to strengthen arguments.

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Association Technique

Linking an object or idea to something already liked by the reader.

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Study Notes

Quarter 2 - Module 1: Language of Research, Campaigns, and Advocacies

  • This module explores the language used in research, campaigns, and advocacy
  • Research uses formal, academic, and persuasive language to communicate findings on studied variables
  • Research begins with a question or problem, researchers study existing knowledge on the subject
  • Next, researchers analyze collected data and then publish findings, procedures, and conclusions
  • Key terms in research include:
    • Design: a plan for how something is done
    • Data: collected facts and information
    • Significance: important data and findings
    • Evidence: observations and information to prove or disprove a point
    • Treatment: a course of action in research
    • Experiment: a test to show what happens when all factors are controlled
    • Conclusion: a summary of findings
    • Observation: looking carefully at something
    • Statistics: the organization and study of numerical data

Misleading Research Results

  • Research results can be misleading due to flaws in research design
  • Researchers may make mistakes during experiments or analysis
  • Researchers' biases can also influence results, where specific results are wanted so much that it changes the outcome

Campaign Definition

  • A campaign, typically social or political, is a planned series of activities aimed at a specific goal

Advocacy and Campaign

  • Advocacy and Campaign sometimes used interchangeably
  • Both involve influencing or convincing others

Advocacy Definition

  • Advocacy involves activities to argue for, plead for, support, or favor a cause

Types of Advocacy

  • Awareness Raising: informing the public about an issue
    • Example: COVID-19 prevention campaigns
  • Research: providing necessary knowledge for action
    • Example: developing a COVID-19 vaccine
  • Social Mobilization: using grassroots movements for social change
    • Example: EDSA revolution
  • Training: focusing on a clear target, developing content, and understanding the topic in detail -Example: police training on crime or teachers learning new education methods
  • Lobbying: influencing government decisions -Example: political campaigns to reform

Language Devices in Persuasive Writing

  • Emotive Language: using words to evoke emotions in the reader
  • Modal Verbs: using words to indicate a possible outcome and adjust the level of certainty
  • Involving the Reader: using "you," "your," "we," "our," etc. to engage the reader
  • Rhetorical Questions: questions not requiring answers
  • Bandwagon: convincing the audience that something is popular
  • Experts: using expert opinions
  • Using Evidence: relying on facts to support a claim
  • Adjectives and Adverbs: selecting words that encourage a desired emotion in the reader
  • Association: connecting something to something already liked by the audience
  • Repetition: repeating keywords and phrases to appeal to the reader

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