Q1L2 EVOLUTION OF MEDIA.pptx

Chart Title 35 30 25 20 15 10 5 0 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3  MEDIA AND INFORMATION LITERACY The Evolution of Traditional to New Media Week 2 Day 2 Objectives 1...

Chart Title 35 30 25 20 15 10 5 0 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3  MEDIA AND INFORMATION LITERACY The Evolution of Traditional to New Media Week 2 Day 2 Objectives 1. Distinguish traditional from new media 2. Trace back origins of media 3. Speak thoughts and feelings in class 4. Perform accordingly in the assessment tasks. Traditional or New Media? 1. Tabloid 2. Rotary telephones 3. Streamed music 4. Indie media 5. Direct messaging Traditional or New Media? 6. Transistor radio 7. Cloud computing 8. Abacus 9. Holograms 10. Clay tablets  “You need to know the past to understand the present and see the future.”  Evolution of Media Pre- Industrial Age Industrial Age Electronic Age New/Information Age  Recitation Pre- Industrial Age Industrial Age Electronic Age New/Information Age © google photos © google photos  © google photos © google photos Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.  Cave paintings (35,000 BC)  Clay tablets in Mesopotamia (2400 BC)  Papyrus in Egypt (2500 BC)  Acta Diurna in Rome (130 BC)  Dibao in China (2nd Century)  Codex in the Mayan region (5th Century)  Printing press using wood blocks (220 AD) © google photos Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).  Printing press for mass production (19th century)  Newspaper- The London Gazette (1640)  Typewriter (1800)Telephone (1876)  Motion picture photography/projection (1890)  Motion picture with sound (1926)  Telegraph Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.  Transistor Radio  Television (1941)  Large electronic computers- EDSAC (1949) and UNIVAC 1 (1951)  Mainframe computers - IBM 704 (1960)  Personal computers -. Hewlett- Packard 9100A (1968), Apple 1 (1976) © google photos  © google photos Also, LONG DISTANCE COMMUNICATION became © google photos  © google photos Also, LONG DISTANCE COMMUNICATION became © google photos © google photos © google photos © google photos © google photos  Recitation Does technology shape us or do we shape technology?? Information Age (1900s-2000s) - The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the information age.  Web browsers: Mosaic (1993)  Internet Explorer (1995)  Blogs: Blogspot (1999), LiveJournal  (1999), Wordpress (2003)  Social networks: Friendster (2002),  Multiply (2003), Facebook (2004)  Microblogs: Twitter (2006), Tumblr (2007)  Video: YouTube (2005)  Augmented Reality / Virtual Reality  Video chat: Skype (2003)  Google Hangouts (2013)  Search Engines: Google (1996), Yahoo (1995)  Portable computers- laptops (1980), netbooks (2008), tablets (1993)  Smart phones, TV’s,  Wearable technology  Cloud and Big Data  REVIEW RECITATION REFERENCES