Q1 Media Information Literacy PDF

**MEDIA INFORMATION LITERACY** **FIRST SEMESTER -- QUARTER 1 I S.Y. 2024-2025** **LESSON 1: INTRODUCTION TO MEDIA AND INFORMATION LITERACY** **COMMUNICATION** - The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoug...

**MEDIA INFORMATION LITERACY** **FIRST SEMESTER -- QUARTER 1 I S.Y. 2024-2025** **LESSON 1: INTRODUCTION TO MEDIA AND INFORMATION LITERACY** **COMMUNICATION** - The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else. - The exchange of information and the expression of feeling that can result in understanding. - In communication, you can give information or retrieve information. **I. TWO BASIC TYPES OF COMMUNICATION** **A. NON-VERBAL** - Signs - Symbols - Colors - Gestures - Body Language - Facial Expressions **B. VERBAL** - Oral - Written **PROCESS OF COMMUNICATION** **I. TRANSMISSION MODEL** **A. LASSWELL'S COMMUNICATION MODEL** - Sender - Message - Medium - Receiver - Effect **B. SHANNON-WEAVER'S COMMUNICATION MODEL** - Sender - Encoder - Channel (Noise) - Decoder - Receiver - Feedback **C. WESTLEY AND MACLEAN'S MODEL OF COMMUNICATION (1957)** **D. BERLO'S SMCR MODEL OF COMMUNICATION (1960)**  **II. RECEPTION MODEL** **A. OSGOOD-SCHRAMM MODEL OF COMMUNICATION (1954)** **WHY COMMUNICATION IS A PROCESS?** **I. ACCORDING TO MERRIAM WEBSTER** - The act or process of using words, sounds, signs, or behaviors to express or exchange ideas, thoughts, feelings, etc. to someone else. **II. ACCORDING TO CAMBRIDGE** - The exchange of information and the expression of feeling, resulting to understanding. **MEDIA AND INFORMATION** **I. MEDIA** - It is the main means of mass communication. - It uses the internet, radio, television, magazines, and newspapers. - The physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc. - It also refers to any physical object used to communicate messages. **II. INFORMATION** - It is the knowledge of specific events or situations. - A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols. **III. LITERACY** - The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts. **A. MEDIA LITERACY** - The ability to read, analyze, evaluate, and produce communication in a variety of media forms. **B. INFORMATION LITERACY** - The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. **C. TECHNOLOGY (DIGITAL) LITERACY** - The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information. **C. INFORMATION AND TECHNOLOGY LITERACY** - The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. - Using these tools, an individual can access, manage, integrate, evaluate, create, and communicate information. **MEDIA IINFORMATION LITERACY** - It consists of the knowledge, the attitudes, and the sum of the skills needed to know when and what information is needed; where and how to obtain that information; how to evaluate it critically and organize it once it is found; and how to use it in an ethical way. - It also refers to the essential competencies (knowledge, skills, and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens. **LESSON 2: EVOLUTION OF MEDIA** **MEDIA** - - **TITANIC** - **PREHISTORIC ART** - **I. PETROGLYPHS** - **II. PICTOGRAPHS** - - - **III. CAVE PAINTINGS** - **IV. CLAY TABLETS** - **V. PAPYRUS** - - **VI. ACTA DIURNA** - - - - **V. CODEX IN THE MAYAN REGION** - - **VI. WOODBLOCK PRINTING** - - **INDUSTRIAL AGE** - - **I. PRINTING PRESS** - - - - - **II. TYPEWRITER** - - **II. TELEGRAPH** - - - **III. TELEPHONE** - - - - **IV. MOTION PICTURES** - - - - **VI. SOUND FILMS** - - **ELECTRONIC AGE** - - - **I. COMMERCIAL TELEVISION (TV)** - - - - **II. ENIGMA** - - **III. TRANSISTOR RADIO** - - - **IV. OHP - PROJECTOR** - - - - **VI. LARGE ELECTRONIC COMPUTER** - **A. EDSAC** - - **B. ENIAC** - - - - - **C. UNIVAC** - - - **V. IBM 704** - - - **VI. HEWLETT - PACKARD 9100A** - - **VII. FLOPPY DISK** - - **VIII. APPLE 1** - - - **IX. WALKMAN** - - **INFORMATION AGE** - - - - **I. WEB BROWSERS** **A. NCSA MOSAIC INTERNET WEB** - **B. MICROSOFT INTERNET EXPLORER 1.0** - - **II. BLOGS** **A. BLOGGER** - - **B. OPEN-SOURCE SOFTWARE** - - **C. LIVE JOURNAL** - - **III. SOCIAL NETWORKS** **A. FRIENSTER** - - - - **B. MULTIPLY** - - **C. FACEBOOK** - - - - **IV. MICRO BLOGS** **A. TWITTER** - - - - **B. TUMBLR** - - - - **VI. VIDEO** **A. YOUTUBE** - - - - **VII. AUGMENT REALITY OR VIRTUAL REALITY** - - **AR** **VR** ------------------------------------------------------------------ ------------------------------------------------------------ User is immersed in a mix of the real world and a virtual world. User is immersed in an entirely virtual world. Interact with both worlds and clearly distinguish between them. Hard to differentiate between reality and virtual reality. Uses a smartphone, tablet, or other mobile devices. Uses head-mounted displays or glasses. **VIII. VIDEO CHAT** **A. SKYPE** - **B. GOOGLE HANGOUTS** - - **IX. SEARCH ENGINES** **A. GOOGLE SEARCH** - - **B. YAHOO** - - **X. PORTABLE COMPUTER** **A. LAPTOP** - - **B. NETBOOK** - - **C. TABLET** - - **XI. SMARTPHONE AND WEARABLE DEVICES** **A. CELLULAR PHONE** - **B. HEADSET** - **C. SMART WATCH** - **XII. CLOUD AND BIG DATA** - **LESSON 3: TYPES OF MEDIA** **DEVELOPMENT OF MEDIA COMMUNICATION IN THE PHILIPPINES** **I. PRE-COLONIAL PERIOD** **A. FORM OF WRITING** - **B. FORM OF MEDIA** - - **C. FORM OF LITERATURE** - **II. SPANISH PERIOD** - **A. FORM OF LITERATURE OR MEDIA** **1593** Doctrina Christiana (Bible) ---------- ---------------------------------------------------------------------------------------------------------------------- **1799** Aviso Al Publico (Public Notice) was the first government-issued public bulletin. **1811** Del Supremo Gobierno (From the Supreme Government) **1846** La Esperanza (Hope) was the first newspaper published in the country and it cannot be used by the Filipinos. **1848** Diario de Manila was a significant newspaper in the Philippines but it was closed because it was run by Katipuneros. **1889** La Solidaridad (The Solidarity) was the official newspaper of the reformist movement led by Filipino intellectuals. **1896** Kalayaan was a newspaper published by the Katipunan. **1898** La Independencia **III. AMERICAN PERIOD** **A. CINEMA** - - - **JANUARY 1, 1897** - - - - - **B. NEWSPAPER** **1898** Manila Times ---------- --------------------------- **1898** The Bounding Billow **1898** The Official Gazette **1900** Manila Daily Bulletin **1908** The Philippine Free Press **C. RADIO BROADCAST** **1922 to 1924** KZKZ was the first radio station in the country. ------------------ --------------------------------------------------------- **1939** KZRH or DZRH is the major radio station in the country. **1975** KZRC was the first radio station outside Metro Manila. **D. RADIO** - - - **IV. JAPANESE PERIOD** - - **A. TELEVISION** - **V. THE MARTIAL LAW PERIOD** - - - - - **A. FILM INDUSTRY** - **VI. POST MARTIAL LAW PERIOD** - - **A. INTERNET** - - **TYPES OF MEDIA** **I. PRINT MEDIA** - **A. NEWSPAPER** - - - - - **B. MAGAZINES** - - - **C. DIRECT MAIL** - - **D. OUTDOOR ADVERTISEMENT** - - **E. BOOKS** - **F. YELLOW PAGES** - **II. BROADCAST MEDIA** - - **A. TELEVISION** - **B. RADIO** - **III. NEW MEDIA** - - **A. EXAMPLES** - - - - - - - - - - - - **MEDIA CONVERGENCE** - - **LESSON 4: EVALUATING INFORMATION IN MEDIA** **RAVAT** **A. RELIABILITY OF INFORMATION** - **B. ACCURACY OF INFORMATION** - **C. VALUE OF INFORMATION** - **D. AUTHORITY OF THE SOURCE** - - **E. TIMELINESS** - - **MEDIA AND INFORMATION SOURCE** - **A. LIBRARY** - - - - - - - **ACADEMIC LIBRARY** - **PUBLIC LIBRARY** - **SCHOOL LIBRARY** - **SPECIAL LIBRARY** - **B. INDIGENOUS KNOWLEDGE** - **C. INTERNET** - - - **I. EVALUATING MEDIA** **A. EVALUATING INFORMATION FOUND ON THE INTERNET** **AUTHORSHIP** - - - **PUBLISHING BODY** - - - **ACCURACY AND VERIFIABILITY** - **CURRENCY** - - **B. AACRO** **ACCURACY** - - **AUTHORITY** - - **CURRENCY** - - - **RELEVANCE** - - **OBJECTIVITY** - - **FAKE NEWS** - **I. HOW TO SPOT FAKE NEWS** **A. CONSIDER THE SOURCE** - **B. READ BEYOND** - - **C. CHECK THE AUTHOR** - - **D. SUPPORTING SOURCES** - - **E. CHECK THE DATE** - **F. CHECK YOUR BIASES** - **G. ASK THE EXPERTS** - **H. IS IT A JOKE?** - - **STEPS BEFORE SHARING AN ARTICLE ONLINE** **I. READ THE ARTICLE THOROUGHLY** - **II. DETERMINE THE ACCURACY AND CREDIBILITY OF THE ARTICLE** - **III. CONSIDER THE POTENTIAL IMPACT OF SHARING THE ARTICLE** - **IV. SHARE THE ARTICLE ON SOCIAL MEDIA** - **STEPS WHEN CONDUCTING ONLINE SEARCH** - - - - **HOW TO AVOID PLAGIARISM?** - **I. INTELLECTUAL PROPERTIES** - - **A. COPYRIGHT** - - - **B. PATENT** - - **C. TRADEMARK** - - **II. FAIR USE** - - - - **LESSON 5: MEDIA LANGUAGES** **UTE SCHAEFFER (2018)** - **MARSHALL MCLUCHAN (1964)** - - - - - - **TERMS** **I. MEDIA LANGUAGES** - - - **II. CODES** - - - - - **TYPES OF CODES** **I. SYMBOLIC CODES** - **Objects** Convey Meaning ------------------- --------------------------- **Setting** Shows Time and Place **Colour** Suggest a Mood **Costume** Clothing, Hair and Makeup **Body Language** Emotion and Movement - - - **II. WRITTEN CODES** - **Headlines** Title of Story in Large Type -------------------- ------------------------------ **Titles** The Name of a Book and Film **Captions** Appear Below an Image **Speech Bubbles** Used in Comics or Cartoons **III. TECHNICAL CODES** - - - **Camera Movements** Track, Pan, or Zoom ---------------------- ------------------------ **Shot Sizes** Close-Up, or Long Shot **Lighting** Creates a Mood **Camera Angles** Eye-Level, Hgh and Low **III CONVENTION** - - - - **IV. GENRE** - - **FILM ANALYSIS** Locations Characters ----------- ------------ Music Story Actions Emotions Message **TECHNICAL CODES** - - **MISE EN SCENE** - - - - **CAMERA SHOTS AND ANGLES** **I. CAMERA SHOTS** - -  **A. EXTREME CLOSE UP AND CLOSE UP** **EXTREME CLOSE-UP** - - - - - - **CLOSE-UP** - - **B. EXTREME LONG SHOT (ELS) OR EXTREME WIDE SHOT (EWS)** - - - - - - - **C. LONG SHOT (LS) OR WIDE SHOT (WS)** - - - - - - **D. FULL SHOT** - - **E. MEDIUM WIDE SHOT (MWS)** - - - **F. COWBOY SHOT (CS)** - - - **G. MEDIUM SHOT (MS)** - - - - - **H. MEDIUM CLOSE-UP SHOT (MCU)** - - - **I. CLOSE-UP SHOTS (CU)** - - - - **J. EXTREME CLOSE-UP SHOT (ECU)** - - - - **II. CAMERA ANGLE** - - - **A. EYE SHOT LEVEL** - - - - **B. LOW ANGLE LEVEL** - - - - **C. HIGH ANGLE LEVEL** - - - - **D. KNEE LEVEL** - - - - **E. GROUND LEVEL** - - **F. SHOULDER LEVEL** - - - - **G. DUTCH ANGLE OR DUTCH TILT SHOT** - - - - **H. OVERHEAD OR BIRD'S EYE VIEW** - - - - **I. AERIAL SHOT** - - - - - **LIGHTING** - - **AUDIO** - - - **Handout and Discussion by:** **Mr. Philip Lloyd Angeles**