Media and Information Literacy PDF

MEDIA AND INFORMATION LITERACY FIRST SEM (QUARTER 1) KEY TERMS ! ability to assess, analyze, evaluate COMMUNICATION and create media in a variety of — pertains to pu...

MEDIA AND INFORMATION LITERACY FIRST SEM (QUARTER 1) KEY TERMS ! ability to assess, analyze, evaluate COMMUNICATION and create media in a variety of — pertains to purposeful exchange forms information and messages between people or groups by speaking writing, gestures and 2. INFORMATION LITERACY signs ability to recognize when information MESSAGES is needed, and to locate, evaluate, — any form of communication passed or and effectively communicate transmitted using a channel information in its various formats. MEDIA — methods or tools in which info can be 3. TECHNOLOGY LITERACY exchanged and communication can be ability to responsibly, appropriately facilitated and effectively use technological INTERPERSONAL COMMUNICATION tools — the communication between two person MEDIATED INTERPERSONAL COMMUNICATION EVOLUTION OF MEDIA — the process where technology stands in 1. PRE-INDUSTRIAL AGE between the parties communicating includes time before 1700s MASS COMMUNICATION medieval; use of raw materials; — refers to communication system used to people discovered fire, developed disseminate media texts to mass audience paper from plants, and forged ORGANIZATIONAL COMMUNICATION weapons and tools with stone, bronze, — communication used in business copper and iron environments ❖ Cave Paintings (35,000 BC) MEDIA AND INFORMATION LITERACY ❖ Papyrus in Egypt(2,500 BC) refers to the essential competencies ❖ Clay Tablets in Mesopotamia (2,400 BC) (knowledge, attitude, skills) that allow citizens ❖ Acta Diurna in Rome (130 BC) to engage with media and other information ❖ Dibao in China (2nd Century) providers effectively, and develop critical ❖ Codex in the Mayan Region (5th Century) thinking and life-long learning skills for ❖ Petroglyph socializing and becoming active citizens 2. INDUSTRIAL AGE MEDIA happened from 1700s - 1930s physical object used to communicate refined materials; used power steam, messages developed machine tools, established iron production, and the INFORMATION manufacturing of various products broad term that covers “processed data” (including books through printing knowledge derived from study, experience, press) instruction, signals, or symbols ❖ Printing Press for Mass Production (1900s) LITERACY ❖ The London Gazette (1640) ability to identify, understand, interpret, ❖ Typewriter (1800s) create, communicate and compute using ❖ First Telephone (1876) printed materials associated with varying ❖ Motion Picture Photography Projection (1890) contexts. ❖ Telegraph for Morse Code (1843) ❖ Punchcard TYPES OF LITERACY 1. MEDIA LITERACY 3. ELECTRONIC AGE happened from 1930s - 1980s MEDIA AND INFORMATION LITERACY FIRST SEM (QUARTER 1) electricity is available; invention of becomes keeper of memories of the the transistor ushered during this age community, preserver of heritage, people harnessed the power of and source of academic knowledge transistors that led to the transistor 4. ADVOCATE radio, electronic circuits, and the early through its diverse sources or computers formats, it bridges the gap of digital long distance communication also divide became more efficient INTERNET OF THINGS (IOT) ❖ Transistor Radio (1947) refers to the use of intelligently connected ❖ First Television (1941) devices and systems to leverage data ❖ Mainframe Computer (1960) gathered by embedded sensors and ❖ Hewlett-Packard 9100A (1968) actuators in machines and other physical ❖ Apple 1 (1976) objects. ❖ LCD Projector (1980) INFORMATION LITERACY 4. INFORMATION AGE its the ability to recognize when the internet paved the way; information is needed, where to locate, how to evaluate, and effectively use and ❖ Mosaic Browser(1993) communicate information ❖ Internet Explorer (1995) ❖ Mozilla Firefox (1998) IMPORTANCE ❖ Blogger (1999) allows us to cope with data smog by ❖ Friendster (2002) equipping us with the necessary skills to ❖ Facebook (2004) recognize when we need information, where ❖ Youtube (2005) to locate it, and how to use it effectively and ❖ Google Chrome (2006) efficiently ❖ Twitter (2006) ❖ HTC Dream (2008) COMPONENTS OF INFORMATION LITERACY ❖ Iphone 1 (2008) 1. IDENTIFY ❖ Instagram (2010) learning how to pinpoint the gap ❖ Virtual Reality (2013) between what you know and what ❖ Mobile Legends (2016) you need to know to solve a problem ❖ Tiktok (2016) or answer a question ❖ Full Immersive Virtual Reality (2030) 2. FIND ❖ Holographic Gadgets (2035) knowing where to locate the ❖ Advance Artificial Intelligence (2040+) information needed 3. EVALUATE ROLE OF MEDIA IN A DEMOCRATIC SOCIETY analyzing information from a critical 1. CHANNEL perspective provides opportunities for people to 4. APPLY communicate, share ideas, speculate, using the identified, located and tell stories and give information evaluated information to achieve a 2. WATCHDOG specific purpose Exposes corrupt practices of the 5. ACKNOWLEDGE government and the private sector citing sources used creates space wherein governance is challenged or scrutinized by the ETHICAL USE OF INFORMATION governed 3. RESOURCE CENTER PLAGIARISM ➔ type of intellectual theft acts as gateway of information for the society’s consumption ➔ copying someone’s work and claiming it as your own MEDIA AND INFORMATION LITERACY FIRST SEM (QUARTER 1) Proponent of Literacy HOW TO AVOID IT? Portable ❖ QUOTE Independent form of media ➔ to state what someone else has written, word for word, using their BROADCAST MEDIA words a media such as radio and television that ➔ actual passage and usage of reach target audiences using airwaves as quotation marks is evident the transmission medium ❖ PARAPHRASE ➔ to reword a passage from a source in your words while preserving its original meaning KINDS OF BROADCAST MEDIA ❖ CITE ❖ AUDIO ➔ to give credit to the original source of — use of audio or voice recording as a information or ideas that you use in medium of the delivery of information to your work appeal to the auditory TYPES OF MEDIA MULTIMEDIA ❖ PRINT MEDIA — concerned with computer-controlled media consisting of paper and ink integration of different media types where reproduced in a printing process that is every information can be stored, traditionally mechanical communicated and handled digitally KINDS OF PRINT MEDIA EXAMPLES OF BROADCAST MEDIA ❖ PRINT RADIO — simple and flexible format for conveying — is a form of audio advertising that provides ideas, whether handwritten or printed the public with recorded content based on people's interest ❖ VISUAL — pictures, photos, images, and graphics TYPES OF RADIO FORMAT used to channel communication using the AM (AMPLITUDE MODULATED) RADIO sense of light. FM (FREQUENCY MODULATED) RADIO EXAMPLES OF PRINT MEDIA ADVANTAGES DISADVANTAGES ❖ BOOK — defined as a set of printed sheets of paper low coverage audio only that are held together inside a cover intended low cost clutter to inform a content high frequency fleeting ❖ NEWSPAPER low production message — refers to a document published regularly, cost consisting of news reports, articles, well segmented photographs and... audience — typically associated with opinion pieces and editorials ❖ BROCHURE TELEVISION — refers to a book that is used as a form of — the most advanced form of broadcasting advertisement or promotion media for it provides the public with colorful ❖ MAGAZINE visualized content with audio and motion — refers to a periodical publication signals containing articles and illustrations, typically covering a particular area of interest TYPES OF TV FORMAT NON-DRAMATIC FORMAT — news format CHARACTERISTICS OF PRINT MEDIA DRAMATIC FORMAT MEDIA AND INFORMATION LITERACY FIRST SEM (QUARTER 1) 4. Multimedia Personality MAIN ELEMENTS OF TELEVISION AUDIO MEDIA AND INFORMATION SOURCES VIDEO OR VISUAL the communication tools or channels used to FREE CHANNEL store information or data that reach or CABLE CHANNEL influence people widely. can be online resources such as podcasts, ADVANTAGES DISADVANTAGES screencasts, online videos, news apps, social media high absolute can be physical items such as DVDs, CDs, cost music scores, and newspapers short message life’ high production cost INFORMATION clutter — processed data and/or knowledge derived from study, experience, instruction, signals, or symbols. MOVIE OR FILMS — defined as a set of printed sheets of paper CLASSIFICATION OF INFORMATION that are held together inside a cover intended to inform a content PRIMARY SECONDARY TERTIARY DIGITAL OR NEW MEDIA original, obtained involves media that is organized and distributed uninterpreted, through the information through digital platforms or first-hand analysis, that collects, material interpretation, organizes, and EXAMPLES OF MEDIA CONVERGENCE created by the and evaluation summarizes Network Linkage person/s of source primary and Ubiquity involved in an materials secondary Personalized activity or source Digital event materials Space Binding And Distance Insensitivity theses, textbooks, dictionaries/en MEDIA CONVERGENCE dissertations, newspaper cyclopedias, the coexistence of traditional and new media symposia and articles, almanacs, (print media, broadcast media, internet, conference biographies, Wikipedia, mobile phones etc.) allowing content to flow proceedings, histories, directories, across various platforms original literary guidebooks, ability to transform different kinds of media artwork, criticism and manuals, into digital codes which is accessible by a photographs, interpretation, handbooks, range of devices speeches, reviews of law school letters, memos, and legislation, yearbook personal political CONVERGENCE narratives, analyses and — means ability of some devices to offer diaries, commentaries, to multiple services from technologies interviews, literature autobiographie reviews MEDIA CONVERGENCE USUALLY OCCURS DIFFERENT s, music sheets, PLATFORMS SUCH AS: official and 1. Social Network original 2. Learning Management System documents, 3. Product Advertisement MEDIA AND INFORMATION LITERACY FIRST SEM (QUARTER 1) 04. Respect for Nature audio and ➔ A ‘conservation ethic’ often exists. video Here, the land is treated as sacred. recordings 05. Human Dependence on Nature for Survival ➔ All species are interrelated; hence, SOURCES OF INFORMATION one affects the other.. LIBRARY 06. Flexibility — a place in which literary, musical, artistic, or ➔ Indigenous knowledge means reference materials are kept for use but not adapting to new circumstances and for sale. being open to outside knowledge.. ○ ACADEMIC — for college and 07. Social Responsibility universities ➔ There are strong family and ○ PUBLIC — for cities and towns community ties, and with them, ○ SCHOOL — for students of K-12 feelings of obligation and ○ SPECIAL — in a hospital, mall, private responsibility to preserve the land for business future generations INDIGENOUS MEDIA INTERNET conceptualized, produced, and circulated by global network of computers that allows indigenous people as vehicles for computer users around the world to share communication, specifically for cultural information for various purposes (Shelly & preservation, cultural and artistic expression, Campbell, 2012) political self-determination, and cultural provides a variety of information and sovereignty” (Wilson et el., (2015). communication facilities, consisting of interconnected networks using standardized INDIGENOUS COMMUNICATION communication protocols. — the transmission of information through local channels or forms by which the culture EVALUATING INFORMATION is preserved, handed down, and adapted CURRENCY is the timeliness of ★ Indigenous knowledge is transferred from information. one generation to another, either orally (oral tradition) or through cultural rituals. RELEVANCE the significance of the information. CHARACTERISTICS OF INDIGENOUS MEDIA oral tradition of communication AUTHORITY the source of store information in memories information. FORMS OF INDIGENOUS MEDIA ACCURACY the truthfulness of the 01. Locally Appropriate report based on data. ➔ Indigenous knowledge signifies a way PURPOSE the reason why it is of life that has advanced with the created. local conditions. 02. Restraint in Resource Exploitation ○ ➔ Production is for survival needs only; MEDIA AND INFORMATION LANGUAGES only those necessary for immediate LANGUAGE survival are taken from the — a system of arbitrary, vocal symbols that environment.. permit all people in a given culture, or other 03. Diversified Production System people who have learned the system of a ➔ there is no abuse of resources; culture to communicate or to interact. various strategies are utilized to avoid risks. Language in Media MEDIA AND INFORMATION LITERACY FIRST SEM (QUARTER 1) ➔ Pertains to the technical symbolic ingredients MEDIA CONVENTIONS or codes and conventions that media and Possible methods in which codes are information professionals may select and use organized in a product; based on standard or in an effort to communicate ideas, norm that acts as a rule governing behavior. information and knowledge.. TYPES OF MEDIA CONVENTIONS MEDIA LANGUAGE ❖ FORM CONVENTIONS — ways in which the — Codes, conventions, formats, symbols and types of media codes are expected to be narrative structures that indicate the FORM arranged. meaning of media messages to an audience. e.g. titles at beginning, credits at the end; INTERPRETING MEDIA LANGUAGE ❖ STORY CONVENTIONS — basic structures of DENOTATIVE CONNOTATIVE narratives Literal meaning of Various interpretations ❖ GENRE CONVENTIONS — common use of the the media that media suggests to elements of narratives such as characters, the audience which are settings, themes in a certain media often associated with culture, values, beliefs ★ Culture is very important in the way we etc. interpret signs and codes. It is important to realize that culture always determines the meaning a sign or a code communicates. MEDIA CODES, CONVENTIONS AND MESSAGES MEDIA MESSAGES Pieces of information sent from a source to a MEDIA CODES receiver; ideas that may arise from media — Tools used to construct or suggest contents. meaning in media forms and products that have a commonly established meaning to ★ Each audience member brings to each media the target audience. encounter a unique set of life experiences (ages, gender, education, cultural upbringing TYPES OF MEDIA CODES etc.) which when applied to or combined with ❖ TECHNICAL CODES — codes specific to a the text create unique interpretations. media form alone e.g. high-angle shots, low-angle MEDIA PRODUCERS shots, close-up shots, extreme People engaged in the process of creating close-up shots, sound, lighting and putting together media content to make a finished media product. ❖ SYMBOLIC CODES — refer to the meaning of Must possess the skill in assessing the media the product which is not based on the texts and have a thorough understanding of product itself but on the interpretation of the the target product and the processes that go audience. into creating them. e.g. setting, color, iconic symbols, language MEDIA STAKEHOLDERS People or organizations that share the same ★ MISE EN SCENE — the arrangement of scenery interests or intentions. ❖ WRITTEN CODES —refer to the formal written language used in creating media products. MEDIA AUDIENCE e.g. text in frame, dialogue MEDIA AND INFORMATION LITERACY FIRST SEM (QUARTER 1) Group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message