Purcom Final Lesson Reviewer PDF
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This document is a lesson reviewer on communication genres, including memoranda, business letters, and proposals. It provides an overview of different professional communication styles and formats.
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FINAL LESSON REVIEWER : PURCOM SABANDAL QUEEN JOSEL P. Communication Genres: A Cross-Professional Overview While various professions employ distinct communication styles, certain genres transcend disciplinary boundaries. These universal formats, such as memoranda, meeting minutes, business letter...
FINAL LESSON REVIEWER : PURCOM SABANDAL QUEEN JOSEL P. Communication Genres: A Cross-Professional Overview While various professions employ distinct communication styles, certain genres transcend disciplinary boundaries. These universal formats, such as memoranda, meeting minutes, business letters, and proposals, serve as essential tools for conveying critical information about individuals, organizations, and events. Memoranda: These are short documents used to communicate information within an organization. They are often used to provide updates, make announcements, or give instructions. Minutes of meetings: These are records of what happened during a meeting, including the topics discussed, decisions made, and action items assigned. Business letters: These are formal letters used to communicate with clients, customers, or other businesses. They are often used to make requests, give information, or express thanks. Business proposals: These are documents that outline a plan for a project or service. They are often used to persuade potential clients or investors to support a project. Furthermore, the advent of technology has introduced novel communication channels, including social media platforms like Facebook, Twitter, and LinkedIn. These digital mediums have emerged as powerful tools for disseminating information, fostering relationships, and promoting businesses across diverse professional fields. OTERO, Katherine L. LESSON 1: WRITTEN MODES OF PROFESSION COMMUNICATION BUSINESS LETTERS Business letters are a common form of writing in any organization. The main purpose of business letter is to communicate formally with others, such as customers, employees, or other companies. Kinds of Business Letter: - To apply for a job or position which you introduce yourself and highlight your qualification Resignation Letter - To formally inform your employer that you’re leaving your job Acceptance Letter - To formally accept a job offer or invitation Follow- Up Letter - To check on the status or update of a previous communication Appreciation Letter - To thank someone for their help, support or kindness Structure of A Business Letter: A. HEADING Conventional Heading Includes the address of the writer and the date when the letter is written. Modern Heading - Uses the company stationery, which bears the company’s logo, address, telephone number, and other information. B. INSIDE ADDRESS - Indicates the name of the recipient of the letter, his/her designation/position in a company or organization, and the company's address. C. SALUTATION - Formal greeting to the recipient D. BODY - It should be simple, clear, and focused. The body normally has three paragraphs, with the first one providing the reason for writing. The second paragraph gives more specific details about the information provided in the first paragraph while the last paragraph emphasizes the reason for writing and expresses gratitude to the reader for taking time out to read/review the letter. E. COMPLIMENTARY CLOSE - A polite way to end the letter, such as “Sincerely” F. SIGNATURE - The writer’s signature and printed name for authenticity Note, you can adjust the content of your letter depending on the purpose of your writing, also you can use e-mails especially when applying for work or for other business purposes with the same format just include your full name and contact information such as e-mail address and phone number. MEMORANDUM Memorandum is another communication material. The term memorandum can be shortened to "memo," which is a latin term that means "it must be remembered." A memo is usually issued and disseminated by those in mid-level positions and up in an organization. It is used for announcements, instructions, or policy changes within the organization. It helps remind employees of important actions, deadlines, or updates. The first part should contain the most important information. Thus, indicate the information you want and the reason for such by presenting relevant information. The succeeding parts may discuss in specific terms what has been indicated in the first part of the memo. Your conclusion should also be clear so that the readers will know what to do after reading it. Note, that an effective memorandum is one that is written in a powerful manner, so that the readers will be convinced to act upon it. Address the memorandum only to those who are concerned. Review the memo before releasing it, especially if it contains confidential information. Remember that memos, just like any form of writing, can serve as a permanent record in any office or organization. DELLA, ARIANNE M. MINUTES OF MEETING - A third important communication material is the minutes of a meeting. - Organizations, institutions, agencies, and even smaller units or offices hold meetings from time to time. - It is important that things discussed in the meeting are documented so that you can always refer to them when issues arise in the future. - It is possible that any clarification on matters that have been previously addressed are found in the minutes of meetings held in the past. - Thus, it is important that records are kept properly. Soft and hard copies are highly recommended. Jezrel V. Savilla BUSINESS PROPOSAL Introduction A business proposal is a written plan that describes a business idea or project. It helps to explain what the business wants to do and why it is a good idea. The proposal includes important details like goals, market research, and money needs. Achieving Your Goals in a Business Proposal To reach your goals in a business proposal, focus on three important areas: understanding your target client, doing thorough research, and creating a method that stands out from the competition. 1. Understand Your Target Client Knowing your target client means: Identifying Who They Are: Find out their age, location, and what kind of business they have. Understanding Their Needs: Learn what problems they face and how your service or product can help. Building Relationships: Talk to them to understand what they want and expect. You can use surveys or just have conversations. Customizing Your Proposal: Use what you learn to make your proposal speak directly to what the client needs. 2. Make Thorough Research Doing good research helps you gather useful information: Market Analysis: Look at the industry trends and understand the market. Know who the main players are and what they do. Competitor Analysis: Discover who your competitors are and what they offer. See what they do well and where they fall short. Client Insights: Learn from the client’s past projects and experiences to better align your proposal with their goals. Use Data: Support your ideas with facts and figures to make your proposal more convincing. 3. Create a Method That Stands Out Having a unique approach can help you shine among competitors: Innovative Solutions: Think of new ways to solve the client’s problems that others might not consider. Clear Benefits: Explain why your solution is better. Show how it can save time or money. Show Your Expertise: Share your knowledge and past successes. Include testimonials or case studies to build trust. Focus on Customer Experience: Make sure to explain how you will support the client throughout the process to make them feel valued. MENDOZA, JANIEL A THREE MAJOR PARTS OF BUSINESS PROPOSAL Business proposals generally have three major parts: the problem statement, the proposed solution, and the costing or pricing. Executive Summary Highlights what you or your company is all about, the services it provides, and how it differs from the others. Problem Statement The client should be convinced that you understand his/her situation perfectly. Proposed Solution Explain how you will resolve the client’s concern/s. You should then offer a sound method by which you will address the problem, spelling out the step-by-step procedure that you will employ to carry out your plan effectively. Costing/Pricing You need to state the price of the services you will render if given the chance. It is all up to you and your company if you want a one-time payment or a payment on a staggered basis depending on the nature of the project. REMINDER Finally, there are no hard and fast rules as regards the length of the proposal. What is more important is that it is complete with the information needed, including those that your prospective client may ask for. Your proposal should be accompanied by a cover letter and should begin with a title page with your name/name of the company indicated, the company to whom the proposal is being submitted, as well as the date when it is submitted. MATANGGO, MARJANE H. SOCIAL MEDIA CHANNELS Social media channels are platforms and apps that allow people to create, share, and exchange content. Social media channels are a two-way form of com- munication that allows users to connect with others, create online communities, and share ideas. Some examples of Social Media Channels: 1. Facebook 2. Instagram 3. YouTube 4. LinkedIn 5. Pinterest FACEBOOK Facebook is the most popular social media website. Developed by Mark Zuckerberg in the early 2000s, Facebook allows you to be connected with people whom you have not yet met; reconnect with family, friends, and acquaintances; and stay in touch with them. INSTAGRAM Instagram Is A Visual Platform For Showcasing Your Products And Services. YOUTUBE YouTube Is The Dominant Video Social Media Platform, Where Users Watch Billions Of Videos Every Day. LINKEDIN LinkedIn Is A Very Focused Social Media Platform And Because Of That, You Can Connect With An Elite Group Of Professionals Who Can Make A Change In Your Business. PINTEREST Pinterest Is A One-Stop Shop For Discovering And Getting Inspiration For New Products And Ideas. Social media channels can be used for a variety of purposes, including: Personal use: People can use social media to connect with others and share ideas Business use: Brands and creators can use social media to connect with their audience, build their brand, and sell their products or services Ruales, Roniel C. LESSON 2: THE JOB INTERVIEW Applying For a Job -Before getting employed, one undergoes an Application process that involves the communication skills you have been practicing in the previous lessons. The application process usually begins with A job advertisement that is made available through various forms, such as newspaper advertisements, radio and/or television broadcasts, and social media posts, as well as through job placement offices in business and educational institutions. -To apply for a job, an applicant must carefully Read the job advertisement to determine if the Job description matches his/ her interests, Needs, and qualifications. These Advertisements list certain requirements that Applicants must prepare and submit. The Requirements usually include an application Form or letter, recommendation letters, school Records, and other supporting documents. After all the requirements are collected and Submitted to the employers, depending on the Nature of the job, paper-and-pen tests may be Scheduled. Finally, a job interview is arranged. Prince Mark Caliusan The job interview is a vital component of the job application process. Documentary requirements, which are the written components of the job application, do not give a complete picture of the applicant. Test results are not totally reliable in providing all the information employers need. Thus, employers arrange to interview job applicants to determine whether or not the latter possess the qualities expected by the company or organization. Because each job interview is different from the other, it is important that applicants prepare themselves well. ANTONETH SANIEL PREPARING FOR A JOB INTERVIEW Preparing for a job interview means getting yourself ready to make a positive impression on potential employers and demonstrate why you're a great fit for the role. It involves several steps to ensure you feel confident, organized, and knowledgeable about both the job and the company. STEPS: 1. Research the company and role. 2. Understand the job requirements. 3. Prepare your responses. 4. Prepare questions for the interviewer. 5. Practice your communication skills. 6. Plan your outfit. 7. Prepare supporting documents. BEFORE JOB INTERVIEW A job interview is a formal meeting between an employer and a job applicant to assess the applicant's qualifications, skills, experience, and suitability for a specific role. It is an opportunity for the employer to evaluate the candidate and for the candidate to learn more about the company and position. STEPS: 1. Review key points about the company and role. 2. Take deep breaths to calm nerves. 3. Check your appearance or virtual setup. 4. Ensure all required documents are ready. 5. Arrive or log in on time. 6. Put your phone on silent. 7. Maintain a positive and confident mindset. Peria, Novha Mae During the interview ▪ Communicate your skills -Tell the interviewer why he or she should hire you and how the employer will benefit you. ▪ Smile and listen -It can be used to show that you are is paying attention to what is being said or as a way of agreeing or being happy about the messages being received and listen to and understand the messages of the speaker. ▪ Use control statement to your advantage -Politely steer the conversation when you feel the focus shifting away from the points you want to make. ▪ Answers tough questions with confidence - Take a moment to reflect on the real question being asked. Avoid rushing your response. ▪ Be clear, polite and honest -Avoid being vague or misleading as it may lead to misunderstandings in the future. Provide specific reasons for your decision that are relevant to the job, such as salary or job responsibilities. ▪ Say goodbye before leaving - As the interview is ending, stand up and thank each interviewer. Remain professiona even though the interview is over. After the interview ▪ Close the interview properly -Thank the interview by name, express interest schedule a follow-up phone call. ▪ Think the interview comments ▪ Note important information -Take down notes about absolutely everything, you will end up with way more information than you actually need. When it is time to review your interview notes, you will find that having a lot of info can be more of a hindrance that can help. ▪ Send a thank you note after 24 hours of the interview - Promptly send the interviewer an email thanking him or her for their time. Follow up with a hand written thank you note. PALMA , ZEDRIC L. What to do during job interview 1. Research the Company -Definition: Understanding the company’s mission, values, culture, and recent developments. explanation: Before the interview, familiarize yourself with the company. This knowledge shows your genuine interest and helps you tailor your responses to align with the company’s goals. 2. Dress Appropriately -Definition; Choosing attire that is suitable for the company’s culture and the position. Explanation: First impressions matter. Dressing professionally can convey respect and seriousness about the opportunity. 3. Practice Common Interview Questions - Definition: Preparing answers for frequently asked interview questions. -Explanation: Common questions include “Tell me about yourself,” “What are your strengths and weaknesses?” and “Why do you want to work here?” Practicing your answers can help you articulate your thoughts clearly and confidently. 4. Prepare Your Own Questions - Definition: Formulating thoughtful questions to ask the interviewer. - Explanation: Asking questions demonstrates your interest in the role and the company. It also helps you assess if the company is the right fit for you. Examples include inquiries about team dynamics, growth opportunities, and company culture. 5. Showcase Your Skills and Experience - Definition: Highlighting relevant skills and experiences that align with the job description. - Explanation: Use the STAR method (Situation, Task, Action, Result) to structure your answers when discussing past experiences. This method helps you convey your contributions and the positive outcomes of your work. 6. Maintain Positive Body Language - Definition: Using non-verbal cues to convey confidence and engagement. -Explanation: Good posture, eye contact, and a firm handshake can create a positive impression. Avoid crossing your arms or looking at your phone, as these can indicate disinterest. 7. Be Honest and Authentic - Definition: Being truthful about your experiences and qualifications. - Explanation: Authenticity builds trust with the interviewer. If you don’t know the answer to a question, it’s better to admit It than to fabricate a response. 8. Follow Up After the Interview -Definition: Sending a thank-you email or note after the interview. -Explanation: Following up shows appreciation for the interviewer’s time and reinforces your interest in the position. It’s a chance to briefly reiterate why you’re a strong fit for the role. 9. Manage Interview Anxiety - Definition: Techniques to reduce nervousness before and during the interview. - Explanation: Practice deep breathing, visualization, or positive affirmations to calm your nerves. Being well-prepared can also significantly lessen anxiety. 10. Be Ready for Behavioral Questions - Definition: Questions that explore how you handled past situations. Explanation: Employers often ask behavioral questions to understand how you might react in similar situations at their company. Prepare examples that demonstrate your problem-solving and teamwork skills. Longakit, Queen Cassandra What NOT to do during Job interview Do not dress casually/underdress - Your attire should match the professionalism of the job you’re applying for. For formal roles, like office jobs, wear business-appropriate clothing to make a good impression. Do not blame your answers on nerves - Avoid saying, "I'm just nervous," as it may show lack of confidence. Employers value adaptability and composure under pressure. Focus on answering confidently. Do not fail to answer the interview questions - Not answering shows poor listening or preparation. Listen carefully, stay focused, and respond clearly to show you're attentive and capable. Do not bring up pay prematurely - Discussing pay too soon can make it seem like you're only interested in the money, not the role. Wait until the employer brings it up or after they’ve shown interest in hiring you. Don’t ask, "What would I do in this job?" - This shows a lack of preparation. Research the role beforehand to demonstrate your interest. Don’t speak poorly of previous bosses or coworkers. - It can make you seem negative or difficult to work with. Avoid poor eye contact. - It may seem like you’re not confident or interested. Maintain friendly, natural eye contact to engage effectively. Don’t appear overconfident or arrogant. - Confidence is good, but humility is key. Never arrive late. - Being late shows disrespect for the interviewer’s time. Always plan to arrive 10-15 minutes early. make a 5 question about this, multiple choice.