Communication Genres Overview

Communication Genres: Cross-Professional Overview

• Various professions use different communication styles, but some genres (e.g., memoranda, meeting minutes, business letters, proposals) are universal.
• Memoranda are used for internal communication within organizations (updates, announcements, instructions).
• Meeting minutes record meeting activities (topics, decisions, assigned actions).
• Business letters are formal communications for clients, customers, or other businesses (requests, information, thanks).
• Business proposals outline plans for projects/services to persuade clients/investors.
• Social media platforms (Facebook, Twitter, LinkedIn) are now powerful tools for information, relationships, and business promotion.

Written Modes of Professional Communication: Business Letters

• Business letters are a common written communication in organizations.
• Types include application letters (highlighting qualifications, seeking a job), resignation letters (formally informing employer of departure), acceptance letters (acknowledging a job offer or invitation), follow-up letters (checking a communication status), and appreciation letters (thanking for help, support, or kindness).
• Structure: A business letter typically includes a heading (conventional or modern), inside address, salutation, body (simple, focused paragraphs, explaining purpose, giving details, expressing gratitude), complimentary close, and signature. The body should clearly present the reason for the letter and the details needed.

Memorandum

• A memorandum (memo) is a common type of internal communication.
• Memos communicate announcements, instructions, or policy changes.
• It's a shorter, often less formal than a business letter, document.
• Importance is placed on clear, organized, and concise information.
• Memos should briefly state the reason, include pertinent data, and clearly state what is expected of recipients.

Minutes of Meetings

• Minutes of meetings record the happenings of meetings, including topics discussed, decisions made, and action items.
• They provide a record for future reference.
• Important meetings should be meticulously recorded.

Business Proposals

• Business proposals outline plans for projects/services.
• Proposals persuade potential clients/investors to support the project.
• They should contain information about goals, market research, and financial needs.
• The format is important for conveying the project fully.

Social Media Channels

• Social media are tools for content creation, sharing, and exchange.
• Examples include Facebook, Instagram, YouTube, LinkedIn, and Pinterest.
• Social media are also used for business purposes to connect with clients, promote products, build communities, share updates, and foster relationships.

The Job Interview

• A job interview is a crucial step in the job application process.
• Employers use the interview to assess applicant qualifications, skills, experiences, and suitability for a role.
• Preparation is key for a positive impression and successful outcome.
• It's a time to both learn and show your interest in the company and the position. Research is necessary.
• Showing positive body language, honesty and openness, and a clear explanation of skills and experiences can make a good impression.