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‭ hapter 1 Introducing psychology‬ C ‭The people described next all hold truly‬ ‭interesting jobs. What do you think they studied‬ ‭to qualify for those jobs? See if you can fill in the blank next‬ ‭to each job description with one of the fields of study listed‬ ‭in Table 1.1.‬ ‭ Kri...

‭ hapter 1 Introducing psychology‬ C ‭The people described next all hold truly‬ ‭interesting jobs. What do you think they studied‬ ‭to qualify for those jobs? See if you can fill in the blank next‬ ‭to each job description with one of the fields of study listed‬ ‭in Table 1.1.‬ ‭ Kristen Beyer works for the Federal Bureau of Investigation, where she develops‬ ‭questionnaires and conducts interviews aimed at identifying common features in‬ ‭the backgrounds of serial killers.‬ ‭ David Buss, a professor at the University of Texas, conducts research and teaches‬ ‭courses on how evolution influences aggression, the choice of sexual partners,‬ ‭and other aspects of people’s social behavior.‬ ‭ Anne Marie Apanovitch is employed by a drug company to study which of the‬ ‭company’s marketing strategies are most effective in promoting sales.‬ ‭ Rebecca Snyder studies the giant pandas at Zoo Atlanta in an effort to promote‬ ‭captive breeding and ultimately increase the wild population of this endangered‬ ‭species.‬ ‭ Michael Moon’s job at a software company is to find new ways to make Internet‬ ‭web sites more informative and easier to navigate.‬ ‭ Elizabeth Kolmstetter works at the Transportation Security Administration,‬ ‭where, following the September 11, 2001, terrorist attacks, she took charge of a‬ ‭program to establish higher standards for hiring and training security screeners‬ ‭at U.S. airports.‬ ‭ Marissa Reddy, codirector of the U.S. Secret Service’s Safe Schools initiative, tries‬ ‭to prevent school shootings by identifying risk factors for violent behavior in‬ ‭high school students.‬ ‭ Sharon Lundgren, founder of Lundgren Trial Consulting, Inc., helps prepare‬ ‭witnesses to testify in court, conducts mock trials in which attorneys rehearse‬ ‭their questioning strategies, and teaches attorneys how to present themselves and‬ ‭their evidence in the most convincing way.‬ ‭ Evan Byrne works at the National Transportation Safety Board, where he‬ ‭investigates the role of memory lapses, disorientation, errors in using equipment,‬ ‭and other human factors in causing airplane crashes.‬ ‭ Karen Orts, a captain in the U.S. Air Force, is chief of mental health services at‬ ‭an air base, where, among other things, she provides psychotherapy to military‬ ‭personnel suffering combat-related stress disorders and teaches leadership‬ ‭courses to commissioned and noncommissioned officers.‬ ‭Because Captain Orts offers psychotherapy, you probably guessed that she is a‬ ‭psychologist, but what academic field did you associate with Rebecca Snyder, who‬ ‭studies giant pandas? It would have been perfectly reasonable to assume that she is‬ ‭a zoologist, but she, too, is a psychologist. So is Evan Byrne, whose work on web‬ ‭site design might suggest that he was a computer science major. And although‬ ‭ haron Lundgren spends her time working with witnesses and conducting mock trials, she is a‬ S ‭psychologist, not a lawyer. The fact is that all these people are psychologists! They may not all‬ ‭fit your image of what psychologists do, but as you will see‬ ‭in this chapter and throughout this book, psychology is much broader and more‬ ‭diverse than you might have expected.‬ ‭T‬ ‭In other words, there are many different kinds of psychologists, doing all sorts of‬ ‭fascinating work in one or more of psychology’s many specialty areas, or subfields.‬ ‭Most of these people took their first psychology course without realizing how many of‬ ‭these subfields there are or how many different kinds of jobs are open to psychologists.‬ ‭But like the people we have just described, they found something in psychology—perhaps‬ ‭something unexpected—that captured their interest, and they were hooked. And‬ ‭who knows? By the time you have finished this book and this course, you may have‬ ‭found some aspect of psychology so compelling that you will want to make it your life’s‬ ‭work, too. Or not. At the very least, we hope you enjoy learning about psychology,‬ ‭about the work of psychologists, and about how that work benefits people everywhere.‬ ‭The World of Psychology: An Overview‬ ‭is the science that seeks to understand behavior and mental processes and‬ ‭to apply that understanding in the service of human welfare. It is a science that covers‬ ‭a lot of territory, as illustrated by the vastly different jobs that occupy the ten psychologists we‬ ‭described. They are all psychologists because they are all involved in studying, predicting,‬ ‭improving, or explaining some aspect of behavior and mental processes.‬ ‭To begin to appreciate all the things that are included under the umbrella of‬ ‭behavior and mental processes, take a moment to think about how you would‬ ‭answer this question: Who are you? Would you describe your personality, your 20/20‬ ‭vision, your interests and goals, your skills and accomplishments, your IQ, your‬ ‭cultural background, or perhaps a physical or emotional problem that bothers you?‬ ‭You could have listed these and dozens of other things about yourself, and every one‬ ‭of them would reflect some aspect of what psychologists mean by behavior and mental‬ ‭processes. It is no wonder, then, that this book’s table of contents includes so many‬ ‭different topics, including some—such as vision and hearing—that you might not have‬ ‭expected to see in a book about psychology. The topics have to be diverse in order to‬ ‭capture the full range of behaviors and mental processes that make you who you are‬ ‭and that come together in other ways in people of every culture around the world.‬ ‭Some of the world’s half-million psychologists focus on what can go wrong in‬ ‭behavior and mental processes—on psychological disorders, problems in childhood‬ ‭development, stress-related illnesses, and the like—while others study what goes right.‬ ‭They explore, for example, the factors that lead people to be happy and satisfied with‬ ‭their lives, to achieve at a high level, to be creative, to help others, and to develop their‬ ‭full potential as human beings. This focus on what goes right, on the things that make‬ ‭life most worth living, has become known as (e.g., Peterson,‬ ‭2006; Seligman & Csikszentmihalyi, 2000; Snyder & Lopez, 2007), and you will see‬ ‭many examples of it in the research described throughout this book.‬ ‭Subfields of Psychology‬ ‭ hen psychologists choose to focus their attention on certain aspects of behavior‬ W ‭and mental processes, they enter one of psychology’s subfields. Let’s take a quick‬ ‭look at the typical interests and activities of psychologists in each subfield. We will‬ ‭describe their work in more detail in later chapters.‬ ‭psychology The science of behavior‬ ‭and mental processes.‬ ‭positive psychology A field of research‬ ‭that focuses on people’s positive‬ ‭experiences and characteristics, such as‬ ‭happiness, optimism, and resilience.‬ ‭positive psychology‬ ‭Psychology‬ ‭The World of Psychology: An Overview 3‬ ‭A. Engineering‬ ‭B. Criminal Justice‬ ‭C. Computer Science‬ ‭D. Law‬ ‭E. Psychology‬ ‭F. Advertising‬ ‭G. Biology‬ ‭H. Education‬ ‭I. Zoology‬ ‭J. Business Administration‬ ‭Try matching educational‬ ‭backgrounds with the people‬ ‭described at the beginning of the‬ ‭chapter by writing the correct field of‬ ‭study next to each person’s job‬ ‭description.‬ ‭TABLE 1.1 What’s My Line?‬ ‭TRY‬ ‭THIS‬ ‭TRY‬ ‭THIS‬ ‭4 CHAPTER 1 Introducing Psychology‬ ‭ Biological Psychology , also called physiological‬ ‭psychologists, use high-tech scanning devices and other methods to study how‬ ‭biological processes in the brain and other organs affect, and are affected by, behavior‬ ‭and mental processes (see Figure 1.1). Have you ever experienced déjà vu, the feeling‬ ‭that a new experience, such as entering an unfamiliar house, has actually happened to‬ ‭you before? Biological psychologists studying this illusion suggest that it may be due‬ ‭to a temporary malfunction in the brain’s ability to combine incoming information‬ ‭from the senses, creating the impression of two “copies” of a single event (Brown,‬ ‭2004). In the chapter on biological aspects of psychology, we describe biological‬ ‭ sychologists’ research on many other topics, such as how your brain controls your‬ p ‭movements and speech and what organs help you to cope with stress and fight disease.‬ ‭ Developmental Psychology describe the‬ ‭changes in behavior and mental processes that occur from birth through old age and‬ ‭try to understand the causes and effects of those changes (see Figure 1.2). Their‬ ‭research on the development of memory and other mental abilities, for example, is‬ ‭used by judges and attorneys in deciding how old a child has to be in order to serve‬ ‭Developmental psychologists‬ ‭Biological psychologists‬ ‭FIGURE 1.1‬ ‭Visualizing Brain Activity‬ ‭Magnetic resonance imaging (MRI)‬ ‭techniques allow biological psychologists‬ ‭to study the brain activity accompanying‬ ‭various mental processes. This study found‬ ‭that males (left) and females (right) show‬ ‭different patterns of brain activity‬ ‭(indicated by the brightly colored areas)‬ ‭while reading (Shaywitz et al., 1995).‬ ‭biological psychologists Psychologists‬ ‭who analyze the biological factors‬ ‭influencing behavior and mental‬ ‭processes.‬ ‭Drawing by a nine-year-old Drawing by an eleven-year-old‬ ‭FIGURE 1.2‬ ‭Where Would You Put a Third Eye?‬ ‭In a study of how thinking processes‬ ‭develop, children were asked to show‬ ‭where they would place a third eye, if they‬ ‭could have one. Nine-year-old children,‬ ‭who were still in an early stage of mental‬ ‭development, drew the extra eye between‬ ‭their existing eyes, “as a spare.” Having‬ ‭developed more advanced thinking‬ ‭abilities, eleven-year-olds drew the third‬ ‭eye in more creative places, such as the‬ ‭palm of the hand “so I can see around‬ ‭corners” (Shaffer, 1973).‬ ‭as a reliable witness in court or to responsibly choose which divorcing parent to live‬ ‭with. The chapter on human development describes other research by developmental‬ ‭psychologists and how it is being applied in areas such as parenting, evaluating day‬ ‭care, and preserving mental capacity in elderly people.‬ ‭ Cognitive Psychology Stop reading for a moment and look left and right.‬ ‭Your ability to follow this suggestion, to recognize whatever you saw, and‬ t‭o understand the words you are reading right now are the result of mental,‬ ‭or cognitive, abilities. Those abilities allow you to receive information from the‬ ‭outside world, understand it, and act on it. (some of whom‬ ‭prefer to be called experimental psychologists) study mental abilities such as sensation and‬ ‭perception, learning and memory, thinking, consciousness, intelligence, and‬ ‭creativity. Cognitive psychologists have found, for example, that we don’t just‬ ‭receive incoming information—we mentally manipulate it. Notice that the drawing‬ ‭in Figure 1.3 stays physically the same, but two different versions emerge, depending on which‬ ‭of its features you emphasize.‬ ‭Applications of cognitive psychologists’ research are all around you. Research‬ ‭by those whose special interest is —also known as human‬ ‭factors—has helped designers create computer keyboards, mobile phones, Internet‬ ‭web sites, aircraft instrument panels, nuclear power plant controls, and even TV‬ ‭remotes that are more logical, easier to use, and less likely to cause errors. You will‬ ‭read more about human factors research and many other aspects of cognitive‬ ‭psychology in several chapters of this book.‬ ‭ Personality Psychology study similarities and‬ ‭differences among people. Some of them use tests, interviews, and other measures to‬ ‭A Bad Design Consultation by human factors psychologists would surely have‬ ‭improved the design of this self-service gasoline pump. The pump will not operate until‬ ‭you press the red “start” button under the yellow “push to” label (see enlargement at the‬ ‭upper right). The button is difficult to locate among all the other signs and stickers. Such‬ ‭user-unfriendly designs are all too common these days (e.g., Cooper, 2004; visit‬ ‭www.baddesigns.com for some amazing examples).‬ ‭Photograph courtesy of www.baddesigns.com.‬ ‭developmental psychologists‬ ‭Psychologists who seek to understand,‬ ‭describe, and explore how behavior and‬ ‭mental processes change over a lifetime.‬ ‭cognitive psychologists Psychologists‬ ‭who study the mental processes‬ ‭underlying judgment, decision making,‬ ‭problem solving, imagining, and other‬ ‭aspects of human thought or cognition.‬ ‭Also called experimental psychologists.‬ ‭engineering psychology A field in‬ ‭which psychologists study human‬ ‭factors in the use of equipment and‬ ‭help designers create better versions of‬ ‭that equipment.‬ ‭personality psychologists Psychologists‬ ‭who study the characteristics that make‬ ‭individuals similar to, or different from,‬ ‭one another.‬ ‭ ersonality psychologists‬ P ‭FIGURE 1.3‬ ‭Husband and Father-in-Law‬ ‭This figure is called “Husband‬ ‭and Father-in-Law” (Botwinick,‬ ‭1961) because you can see an old man or‬ ‭a young man, depending upon how you‬ ‭mentally organize its features. The elderly‬ ‭father-in-law faces to your right and is‬ ‭turned slightly toward you. He has a large‬ ‭nose, and the dark areas represent his‬ ‭coat pulled up to his protruding chin.‬ ‭However, the tip of his nose can also be‬ ‭seen as the tip of a younger man’s chin;‬ ‭the younger man is in profile, also‬ ‭looking to your right, but away from you.‬ ‭The old man’s mouth is the young man’s‬ ‭neckband. Both men are wearing a‬ ‭broad-brimmed hat.‬ ‭engineering psychology‬ ‭Cognitive psychologists‬ ‭The World of Psychology: An Overview 5‬ ‭TRY‬ ‭THIS‬ ‭TRY‬ ‭THIS‬ ‭compare individuals on characteristics such as openness to experience, emotionality,‬ ‭reliability, agreeableness, and sociability. Personality psychologists also study the‬ ‭characteristics of people who are prejudiced against others, who tend to be pessimistic or‬ ‭depressed, or even who claim to have been abducted by space aliens. As‬ ‭described in the personality chapter, their research has been applied in the diagnosis of mental‬ ‭disorders, and in the identification of people who are most likely to‬ ‭develop stress-related health problems. On the positive side, research by personality‬ ‭psychologists is helping to identify, understand, and encourage personality characteristics, such‬ ‭as optimism, that are associated with the resilience that allows some‬ ‭people to survive, and even thrive in the face of stress and to find happiness in life‬ ‭(Linley & Joseph, 2004; Snyder & Lopez, 2006, 2007).‬ ‭ Clinical, Counseling, Community, and Health Psychology‬ ‭and conduct research on the causes of mental‬ ‭disorders and offer services to help troubled people overcome those disorders. They‬ ‭have found, for example, that many irrational fears, called phobias, are learned‬ ‭through the bad experiences people have with dogs, public speaking, or whatever, and‬ ‭that fearful people can literally be taught to overcome their fears. Research by other‬ ‭clinical psychologists has resulted in a listing of treatment methods that are most‬ ‭ ffective with particular kinds of disorders.‬ e ‭work to ensure that psychological services reach the‬ ‭homeless and others who need help but tend not to seek it. They also try to prevent‬ ‭psychological disorders by promoting people’s resilience and other personal‬ ‭strengths, and by working with community leaders and neighborhood organizations‬ ‭to improve local schools and reduce the crime, poverty, and other stressful conditions‬ ‭that so often lead to disorders. study the effects of behavior on‬ ‭health, as well as the effects that illness has on people’s behavior and emotions. Their‬ ‭research is applied in programs that help people to cope effectively with illness, as‬ ‭well as to reduce the risk of cancer, heart disease, and stroke by giving up smoking,‬ ‭eating a healthy diet, and exercising more. You can read more about the work of clinical,‬ ‭counseling, community, and health psychologists in the chapters on health,‬ ‭stress, and coping; psychological disorders; and treatment of psychological disorders.‬ ‭Health psychologists‬ ‭Community psychologists‬ ‭clinical and counseling psychologists‬ ‭Psychologists who seek to assess,‬ ‭understand, and change abnormal‬ ‭behavior.‬ ‭community psychologists Psychologists‬ ‭who work to obtain psychological‬ ‭services for people in need of help and‬ ‭to prevent psychological disorders by‬ ‭working for changes in social systems.‬ ‭health psychologists Psychologists‬ ‭who study the effects of behavior and‬ ‭mental processes on health and illness,‬ ‭and vice versa.‬ ‭educational psychologists‬ ‭Psychologists who study methods by‬ ‭which instructors teach and students‬ ‭learn and who apply their results to‬ ‭improving those methods.‬ ‭psychologists counseling psychologists‬ ‭Clinical‬ ‭Getting Ready for Surgery Health‬ ‭psychologists have learned that when‬ ‭patients are mentally prepared for a‬ ‭surgical procedure, they are less stressed‬ ‭by it and recover more rapidly. Their‬ ‭research is now routinely applied in‬ ‭hospitals through programs in which‬ ‭children and adults are given more‬ ‭information about what to expect before,‬ ‭ uring, and after their operations.‬ d ‭6 CHAPTER 1 Introducing Psychology‬ ‭ Educational and School Psychology conduct research and develop theories about teaching‬ ‭and learning. The results of their‬ ‭work are applied in programs designed to improve teacher training, refine school‬ ‭curricula, reduce dropout rates, and help students learn more efficiently. For‬ ‭example, they have supported the use of the “jigsaw” technique, a type of classroom‬ ‭activity, described in the social cognition chapter, in which children from various‬ ‭ethnic groups must work together to complete a task or solve a problem. These‬ ‭cooperative experiences appear to promote learning, generate mutual respect, and‬ ‭reduce intergroup prejudice (Aronson, 2004).‬ ‭traditionally specialized in IQ testing, diagnosing learning‬ ‭disabilities and other academic problems, and setting up programs to improve students’‬ ‭achievement and satisfaction in school. Today, however, they are also involved‬ ‭in activities such as early detection of students’ mental health problems and crisis‬ ‭intervention following school violence (Benjamin & Baker, 2004; Elliot, Reynolds, &‬ ‭Kratochwill, 2006).‬ ‭ Social Psychology study the ways that people think‬ ‭about themselves and others and how people influence one another. Their research‬ ‭on social persuasion has been applied to public health campaigns aimed at preventing the‬ ‭spread of AIDS and promoting the use of seat belts, not to mention the creation of compelling‬ ‭advertisements. Social psychologists also explore how peer‬ ‭pressure affects us, what determines whom we like (or even love), and why and how‬ ‭prejudice forms. They have found that although we may pride ourselves on not being‬ ‭prejudiced, we may actually hold unconscious negative beliefs about certain groups‬ ‭that affect the way we relate to people from those groups (Vanman et al., 2004). The‬ ‭chapters on social cognition and social influence describe these and many other‬ ‭examples of research in social psychology.‬ ‭ Industrial/Organizational Psychology‬ ‭study leadership, stress, competition, pay scales, and other factors that affect‬ ‭the efficiency, productivity, and satisfaction of workers and the organizations that‬ ‭employ them. They conduct research on topics such as increasing the motivation of‬ ‭current employees and helping companies select the best new workers. They also‬ ‭explore the ways in which businesses and industrial organizations work—or fail to‬ ‭Got a Match? Some commercial dating and‬ ‭matchmaking services apply social psychologists’‬ ‭research on interpersonal attraction in an effort‬ ‭to pair up people whose characteristics are most‬ ‭likely to be compatible.‬ ‭school psychologists Psychologists‬ ‭who test IQs, diagnose students’‬ ‭academic problems, and set up‬ ‭programs to improve students’‬ ‭achievement.‬ ‭ ocial psychologists Psychologists‬ s ‭who study how people influence one‬ ‭another’s behavior and mental‬ ‭processes, individually and in groups.‬ ‭industrial/organizational psychologists‬ ‭Psychologists who study ways to‬ ‭improve efficiency, productivity, and‬ ‭satisfaction among workers and the‬ ‭organizations that employ them.‬ ‭ogists‬ ‭Industrial/organizational psycholSocial psychologists‬ ‭School psychologists‬ ‭Educational psychologists‬ ‭The World of Psychology: An Overview 7‬ ‭work—and they make recommendations for helping them to work better (Spector,‬ ‭2003). Companies all over the world are applying research by industrial/organizational‬ ‭psychologists to foster the development of positive organizational behavior‬ ‭(Luthans, 2003; Wright, 2003) through more effective employee training programs,‬ ‭ambitious but realistic goal-setting procedures, fair and reasonable evaluation tools,‬ ‭and incentive systems that motivate and reward outstanding performance.‬ ‭ Quantitative Psychology develop and use‬ ‭statistical tools to analyze vast amounts of data collected by their colleagues in many‬ ‭other subfields (e.g., Keselman et al., 2004). These tools help to evaluate the‬ ‭reliability and validity of psychological tests, to trace the relationships between childhood‬ ‭experiences and adult behaviors, and even to estimate the relative contributions‬ ‭of heredity and environment in determining intelligence. To what extent are people‬ ‭born smart—or not so smart—and to what extent are their mental abilities created‬ ‭by their environments? This is one of the hottest topics in psychology today, and‬ ‭quantitative psychologists are right in the middle of it.‬ ‭ Other Subfields Our list of psychology’s subfields is still not complete. There‬ ‭are , who use visualization and relaxation training programs, for‬ ‭example, to help athletes reduce excessive anxiety, focus attention, and make other‬ ‭changes that let them perform at their best. assist in jury‬ ‭selection, evaluate defendants’ mental competence to stand trial, and deal with other‬ ‭issues involving psychology and the law. And study the‬ ‭effects of the environment on people’s behavior and mental processes. The results of‬ ‭their research are applied by architects and interior designers as they plan or remodel‬ ‭residence halls, shopping malls, auditoriums, hospitals, prisons, offices, and other‬ ‭spaces to make them more comfortable and functional for the people who will‬ ‭occupy them. There are also neuropsychologists, military psychologists, consumer‬ ‭psychologists, rehabilitation psychologists, and more.‬ ‭Further information about the subfields we have mentioned and some that we‬ ‭haven’t is available in books (e.g., Stec & Bernstein, 1999; Super & Super, 2001),‬ ‭as well as on web sites of the American Psychological Association (www.apa.org)‬ ‭ nd the Association for Psychological Science (www.psychologicalscience.org).‬ a ‭Where do the psychologists in all these subfields work? Table 1.2 contains the‬ ‭latest figures on where the approximately 160,000 psychologists in the United States‬ ‭find employment, as well as the kinds of things they typically do in each setting.‬ ‭environmental psychologists quantitative psychologists‬ ‭Psychologists who develop and use‬ ‭statistical tools to analyze research data.‬ ‭sport psychologists Psychologists who‬ ‭explore the relationships between‬ ‭athletic performance and such‬ ‭psychological variables as motivation‬ ‭and emotion.‬ ‭forensic psychologists Psychologists‬ ‭who assist in jury selection, evaluate‬ ‭defendants’ mental competence to‬ ‭stand trial, and deal with other issues‬ ‭involving psychology and the law.‬ ‭environmental psychologists‬ ‭Psychologists who study the effects of‬ ‭the physical environment on behavior‬ ‭and mental processes.‬ ‭Forensic psychologists‬ ‭sport psychologists‬ ‭Quantitative psychologists‬ ‭Working Underground Before moving‬ ‭its data-processing center to the basement‬ ‭of a new office building, executives‬ ‭of a large corporation consulted an‬ ‭environmental psychologist. They wanted‬ ‭to know how the employees’ performance‬ ‭and morale might be affected by working‬ ‭in a windowless space. The psychologist‬ ‭described the possible negative effects and,‬ ‭to combat those effects, recommended‬ ‭that architects create shafts that let in‬ ‭natural light. He also suggested that the‬ ‭area should include plants and artwork‬ ‭depicting nature’s beauty (Sommer, 1999).‬ ‭8 CHAPTER 1 Introducing Psychology‬ ‭Linkages Within Psychology and Beyond‬ ‭We have listed psychology’s subfields as though they were separate, but they often‬ ‭overlap, and so do the activities of the psychologists working in them. When‬ ‭developmental psychologists study the changes in children’s thinking skills, for‬ ‭example, their research is linked to the research of cognitive psychologists. Similarly,‬ ‭ iological psychologists have one foot in clinical psychology when they look at how‬ b ‭chemicals in the brain affect the symptoms of depression. And when social‬ ‭psychologists apply their research on cooperation to promote group learning‬ ‭activities in the classroom, they are linking up with educational psychology. Even‬ ‭when psychologists work mainly in one subfield, they are still likely to draw on, and‬ ‭contribute to, knowledge in other subfields.‬ ‭So if you want to understand psychology as a whole, you have to understand the‬ ‭linkages among its subfields. To help you recognize these linkages, we highlight three‬ ‭of them in a Linkages diagram at the end of each chapter—similar to the one shown‬ ‭here. Each linkage is represented by a question that connects two subfields, and the‬ ‭page numbers in parentheses tell you where you can read more about each question.‬ ‭We pay particular attention to one question in each diagram by discussing it in a‬ ‭special Linkages section. If you look at the Linkages diagrams and follow the links‬ ‭where they lead, the relationships among psychology’s many subfields will become‬ ‭much clearer. We hope you find this kind of detective work to be interesting and that‬ ‭The World of Psychology: An Overview 9‬ ‭Source: 2003 Doctorate Employment Survey, APA Research Office (APA, 2006).‬ ‭Colleges, universities,‬ ‭and professional‬ ‭schools‬ ‭Teaching, research, and writing, often in collaboration‬ ‭with colleagues from other disciplines‬ ‭Mental health facilities‬ ‭(e.g., hospitals, clinics,‬ ‭counseling centers)‬ ‭Testing and treatment of children and adults‬ ‭Private practice‬ ‭(alone or in a group‬ ‭of psychologists)‬ ‭Testing and treatment of children and adults;‬ ‭consultation to business and other organizations‬ ‭Business, government,‬ ‭and organizations‬ ‭Testing potential employees; assessing employee‬ ‭satisfaction; identifying and resolving conflicts; improving‬ ‭leadership skills; offering stress management and other‬ ‭employee assistance programs; improving equipment‬ ‭design to maximize productivity and prevent accidents‬ ‭Testing mental abilities and other characteristics;‬ ‭identifying problem children; consulting with parents;‬ ‭designing and implementing programs to improve‬ ‭academic performance‬ ‭Teaching prison inmates; research in private institutes;‬ ‭advising legislators on educational, research, or public‬ ‭ olicy; administering research funds; research on‬ p ‭effectiveness of military personnel; etc.‬ ‭Work Setting Typical Activities‬ ‭Percentage of‬ ‭Psychologists‬ ‭Schools (including those‬ ‭for developmentally‬ ‭disabled and emotionally‬ ‭disturbed children)‬ ‭Other‬ ‭3.8%‬ ‭7.6%‬ ‭24.5%‬ ‭40.4%‬ ‭17.9%‬ ‭5.5%‬ ‭The fact that psychologists can work in such a wide variety of‬ ‭settings and do so many interesting—and often well-paying—‬ ‭jobs helps account for the popularity of psychology as an‬ ‭undergraduate major (Fogg, Harrington, & Harrington, 2005;‬ ‭National Center for Education Statistics, 2003). Psychology‬ ‭courses also provide excellent background for students‬ ‭planning to enter medicine, law, business, and many other‬ ‭fields.‬ ‭TABLE 1.2 Typical Activities and Work Settings for Psychologists‬ ‭10 CHAPTER 1 Introducing Psychology‬ ‭LINKAGES‬ ‭it will lead you to look for the many other linkages that we did not mention. Tracing‬ ‭linkages might even improve your grade in the course, because it is often easier to‬ ‭remember material in one chapter by relating it to linked material in other chapters.‬ ‭ Links to Other Fields Much as psychology’s subfields are linked to one‬ ‭another, psychology itself is linked to many other fields. Some of these linkages are‬ ‭based on interests that psychologists share with researchers from other disciplines.‬ ‭For example, psychologists are working with computer scientists and engineers on‬ ‭artificial-intelligence machines that rival humans in their ability to recognize voices‬ ‭and images, to reason, and to make decisions. Psychologists are also collaborating‬ ‭with specialists in neuroanatomy, neurophysiology, neurochemistry, genetics, and‬ ‭other disciplines in the field known as neuroscience. The goal of this multidisciplinary research‬ ‭enterprise is to examine the structure and function of the nervous system in animals and‬ ‭humans at levels ranging from the individual cell to overt‬ ‭behavior. Someday, biological psychologists, like the colleagues with whom they‬ ‭work, may be known simply as “neuroscientists.”‬ ‭Many of the links between psychology and other disciplines appear when research‬ ‭conducted in one field is applied in the other. For example, biological psychologists are‬ l‭earning about the brain with scanning devices developed by computer scientists,‬ ‭physicists, and engineers. Economists are using research by psychologists to better‬ ‭understand the thought processes that influence people’s decisions about investments‬ ‭and other financial matters. In fact, one psychologist, Daniel Kahneman, recently won‬ ‭a Nobel Prize in economics for his work in this area. Other psychologists’ research on‬ ‭memory has influenced how lineups are displayed to eyewitnesses attempting to identify‬ ‭criminals, how attorneys question eyewitnesses in court, and how lawyers and‬ ‭judges question witnesses and instruct juries (Memon, Vrij, & Bull, 2004). And psychological‬ ‭studies of the effect of brain disorders on elderly patients’ mental abilities‬ ‭is shaping doctors’ recommendations about when those patients should stop driving‬ ‭cars (Reger et al., 2004). This book is filled with examples of other ways in which psychological‬ ‭theories and research have been applied to health care, law, business, engineering,‬ ‭architecture, aviation, public health, and sports, to name just a few.‬ ‭Research: The Foundation of Psychology‬ ‭The knowledge that psychologists share across subfields and with other disciplines‬ ‭stems from the research they conduct on many aspects of behavior and mental‬ ‭CHAPTER 1‬ ‭CHAPTER 5‬ ‭CHAPTER 18‬ ‭CHAPTER 16‬ ‭LINKAGES‬ ‭What makes some‬ ‭people so aggressive?‬ ‭(ans. on p. 737)‬ ‭Does psychotherapy‬ ‭work?‬ ‭(ans. on p. 664)‬ ‭Can subliminal‬ ‭messages help you‬ ‭lose weight?‬ ‭(ans. on p. 157)‬ ‭PERCEPTION‬ ‭TREATMENT OF‬ ‭PSYCHOLOGICAL‬ ‭DISORDERS‬ ‭SOCIAL‬ ‭INFLUENCE‬ ‭INTRODUCING‬ ‭PSYCHOLOGY‬ ‭By staying alert to the many linkages‬ ‭among psychology’s subfields as you‬ ‭read this book, you will come away‬ ‭not only with threads of knowledge‬ ‭about each subfield but also with an‬ ‭ ppreciation of the fabric of psychology‬ a ‭as a whole. We discuss one linkage in‬ ‭detail in each chapter in a special‬ ‭Linkages section.‬ ‭processes. So instead of just speculating about why, for example, people eat too‬ ‭much or too little, psychologists look for answers by using the methods of science.‬ ‭This means that they perform experiments and other scientific procedures to‬ ‭systematically gather and analyze information about behavior and mental processes‬ ‭and then base their conclusions—and their next questions—on the results of those‬ ‭procedures.‬ ‭To take just one example related to eating, let’s consider a fascinating study conducted by Paul‬ ‭Rozin and his associates (Rozin et al., 1998) on what causes people‬ ‭to begin and end a meal. Suppose you have just finished a big lunch at your favorite‬ ‭restaurant when a server gets mixed up and brings you another plate of the same‬ ‭food that was meant for someone else. You would almost certainly send it away, but‬ ‭why? Decisions to start eating or stop eating are affected by many biological factors,‬ ‭including signals from your blood that tell your brain how much “fuel” you have‬ ‭available. Rozin was interested in how these decisions are affected by psychological‬ ‭factors, such as being aware that you have already eaten. For example, what if you‬ ‭didn’t remember that you just had lunch? Would you have started eating that second‬ ‭plate of food?‬ ‭To explore this question, Rozin conducted a series of tests with R. H. and B. R.,‬ ‭two men who had suffered a kind of brain damage that left them unable to remember anything‬ ‭for more than a few minutes. (You can read more about this condition,‬ ‭called anterograde amnesia, in the memory chapter.) The men were tested individually, on three‬ ‭different days, in a private room where they sat with a researcher at‬ ‭lunchtime and were served a tray of their favorite food. Before and after eating, they‬ ‭were asked to rate their hunger on a scale from 1 (extremely full) to 9 (extremely‬ ‭hungry). Once lunch was over, the tray was removed, and the researcher continued‬ ‭chatting, making sure that each man drank enough water to clear his mouth of food‬ ‭residue. After ten to thirty minutes, a hospital attendant reentered with an identical‬ ‭meal tray and announced “Here’s lunch.” These men had no memory of having‬ ‭eaten lunch already, but would signals from their stomachs or their blood be enough‬ ‭to keep them from eating another one?‬ ‭Apparently not. Table 1.3 shows that, in every test session, R. H. and B. R. ate‬ ‭all or part of the second meal and, in all but one session, ate at least part of a third‬ ‭lunch that was offered to them ten to thirty minutes after the second one. Rozin‬ ‭Linking Psychology and Law‬ ‭Cognitive psychologists’ research on‬ ‭the quirks of human memory has led‬ ‭to revised guidelines for police and‬ ‭prosecutors when dealing with crime‬ ‭witnesses (U.S. Department of Justice,‬ ‭1999). These guidelines warn that asking‬ ‭ itnesses leading questions (e.g., “Do‬ w ‭you remember seeing a gun?”) can distort‬ ‭their memories and that false accusations‬ ‭are less likely if witnesses are told that the‬ ‭real criminal might not be in a lineup or‬ ‭in a group of photos (Doyle, 2005).‬ ‭The World of Psychology: An Overview 11‬ ‭conducted similar tests with J. C. and T. A., a woman and a man who had also suffered brain‬ ‭damage but who still had normal memory for recent events. In each of‬ ‭two test sessions, these people finished their lunch but refused the opportunity to eat‬ ‭a second one. These results suggest that the memory of when we last ate can indeed‬ ‭be a factor in guiding decisions about when to eat again. They also support a‬ ‭conclusion described in the motivation and emotion chapter, namely that eating is‬ ‭controlled by a complex combination of biological, social, cultural, and psychological factors. As‬ ‭a result, we may eat when we think it is time to eat, regardless of‬ ‭what our bodies tell us about our physical need to eat.‬ ‭Rozin’s study illustrates the fact that although psychologists often begin with‬ ‭speculation about behavior and mental processes, they take additional steps toward‬ ‭understanding those processes. Using scientific methods to test their ideas, they reach‬ ‭informed conclusions and generate new questions. Even psychologists who don’t‬ ‭conduct research still benefit from it. They are constantly applying the results of their‬ ‭colleagues’ studies to improve the quality, accuracy, and effectiveness of their teaching,‬ ‭writing, or service to clients and organizations. In the developing field of performance‬ ‭psychology, for example, practicing clinical psychologists are combining their‬ ‭psychotherapy skills with research from cognitive, industrial/organizational, and sport‬ ‭psychology to help business executives, performing artists, and athletes to excel‬ ‭(Berman & Bradt, 2006; Hamilton & Robson, 2006; Harmison, 2006).‬ ‭The rules and methods of science that guide psychologists in their research are‬ ‭summarized in the chapter on research in psychology. We have placed that chapter‬ ‭early in the book to highlight the fact that without scientific research methods and the‬ ‭foundation of evidence they provide, psychologists’ statements and recommendations‬ ‭Session B. R. (Amnesia) R. H. (Amnesia) J. C. T. A.‬ ‭One‬ ‭Meal 1 Finished (7/8) Partially eaten (7/6) Finished (5/2) Finished (5/4)‬ ‭Meal 2 Finished (2/5) Partially eaten (7/7) Rejected (0) Rejected (3)‬ ‭Meal 3 Rejected (3) Partially eaten (7/7) — —‬ ‭Two‬ ‭Meal 1 Finished (6/5) Partially eaten (7/6) Finished (7/2) Finished (7/3)‬ ‭Meal 2 Finished (5/3) Partially eaten (7/6) Rejected (1) Rejected (3)‬ ‭Meal 3 Partially eaten (5)a Partially eaten (7/6) — —‬ ‭Three‬ ‭Meal 1 Finished (7/3) Partially eaten (7/6) — —‬ ‭Meal 2 Finished (2/3) Partially eaten (7/6.5) — —‬ ‭Meal 3 Partially eaten (5/3) Partially eaten (7.5) — —‬ ‭ B. R. began eating his third meal but was stopped by the researcher, presumably to avoid‬ a ‭illness.‬ ‭Source: Adapted from Rozin et al. (1998).‬ ‭Here are the results of a study in which brain-damaged people‬ ‭were offered a meal shortly after having eaten an identical meal.‬ ‭Their hunger ratings (1–9, where 9 extremely hungry) before‬ ‭and after eating are shown in parentheses. B. R. and R. H. had‬ ‭a kind of brain damage that left them unable to remember‬ ‭recent events (anterograde amnesia); J. C. and T. A. had normal‬ ‭memory. These results suggest that the decision to start eating‬ ‭is determined partly by knowing when we last ate. Notice that‬ ‭hunger ratings, too, were more consistently affected by eating‬ ‭for the people who remembered having eaten.‬ ‭TABLE 1.3 The Role of Memory in Deciding When to Eat‬ ‭12 CHAPTER 1 Introducing Psychology‬ ‭about behavior and mental processes would carry no more weight than those of‬ ‭astrologers, psychics, or tabloid journalists. Accordingly, we will be relying on the‬ ‭results of psychologists’ scientific research when we tell you what they have discovered‬ ‭so far about behavior and mental processes and also when we evaluate their efforts to‬ ‭apply that knowledge to improve the quality of human life.‬ ‭A Brief History of Psychology‬ ‭The birth date of modern psychology is usually given as 1879, the year that Wilhelm‬ ‭Wundt (pronounced “voont”) established the first formal psychology research laboratory at the‬ ‭University of Leipzig, Germany (Benjamin, 2000). However, the roots‬ ‭of psychology can be traced back through centuries of history in philosophy and science. Since‬ ‭at least the time of Socrates, Plato, and Aristotle in ancient Greece, there‬ ‭has been debate about where human knowledge comes from, the nature of the mind‬ ‭and soul, the relationship of the mind to the body, and whether it is possible to scientifically‬ ‭study such things (Wertheimer, 2000).‬ ‭The philosophy of empiricism was particularly important to the development‬ ‭of scientific psychology. Beginning in the seventeenth century, proponents of‬ ‭empiricism—especially the British philosophers John Locke, George Berkeley, and‬ ‭David Hume—challenged the claim, made by philosophers as far back as Plato,‬ ‭that some knowledge is innate. Empiricists argued instead that what we know‬ ‭about the world comes to us through experience and observation, not through‬ ‭imagination or intuition. This view suggests that, at birth, our minds are like a‬ ‭blank slate (tabula rasa, in Latin) upon which our experiences write a lifelong‬ ‭story. For nearly 130 years now, empiricism has guided psychologists in seeking‬ ‭knowledge about behavior and mental processes through observations governed‬ ‭by the rules of science.‬ ‭ Wundt and the Structuralism of Titchener By the mid-1800s, a‬ ‭number of German physiologists, including Hermann von Helmholtz and Gustav‬ ‭Fechner (pronounced “FECK-ner”), were conducting scientific studies of the structure and‬ ‭function of vision, hearing, and the other sensory systems and perceptual‬ ‭ rocesses that empiricism had identified as the channels through which human‬ p ‭knowledge flows. Fechner’s work was especially valuable because he realized that‬ ‭one could study these mental processes by observing people’s reactions to changes‬ ‭in sensory stimuli. By exploring, for example, how much brighter a light must‬ ‭become before we see it as twice as bright, Fechner discovered complex, but predictable,‬ ‭relationships between changes in the physical characteristics of stimuli and‬ ‭changes in our psychological experience of them. Fechner’s approach, which he‬ ‭called psychophysics, paved the way for much of the research described in the chapter on‬ ‭perception.‬ ‭As a physiologist, Wundt, too, used the methods of laboratory science to study‬ ‭sensory-perceptual systems, but the focus of his work was consciousness, the mental‬ ‭experiences created by these systems. Wundt wanted to describe the basic elements of‬ ‭consciousness, how they are organized, and how they relate to one another‬ ‭(Schultz & Schultz, 2004). For example, he developed ingenious laboratory methods to study‬ ‭the speed of decision making and other mental events. And in an‬ ‭attempt to observe conscious experience, Wundt used the technique of introspection, which‬ ‭means “looking inward.” After training research participants in this‬ ‭method, he repeatedly showed a light or made a sound and asked them to describe‬ ‭the sensations and feelings these stimuli created. Wundt concluded that “quality”‬ ‭(e.g., cold or blue) and “intensity” (e.g., brightness or loudness) are the two essential elements‬ ‭of any sensation and that feelings can be described in terms of pleasuredispleasure,‬ ‭tension-relaxation, and excitement-depression (Schultz & Schultz,‬ ‭2004). In conducting this kind of research, Wundt began psychology’s transformation from the‬ ‭philosophy of mental processes to the science of mental processes.‬ ‭The World of Psychology: An Overview 13‬ ‭Edward Titchener, an Englishman who had been a student of Wundt’s, used‬ ‭introspection in his own laboratory at Cornell University. He studied Wundt’s basic‬ ‭elements of consciousness, as well as images and other aspects of conscious experience that‬ ‭are harder to quantify (see Figure 1.4). One result was that Titchener‬ ‭added “clearness” as an element of sensation (Schultz & Schultz, 2004). Titchener‬ ‭called his approach structuralism because he was trying to define the structure of‬ ‭consciousness.‬ ‭Wundt was not alone in the scientific study of mental processes, nor was his‬ ‭work universally accepted. Some of his fellow German scientists, such as Hermann‬ ‭Ebbinghaus, believed that analyzing consciousness through introspection was not as‬ ‭important as exploring the capacities and limitations of mental processes such as‬ ‭learning and memory. Ebbinghaus’s own laboratory experiments—in which he‬ ‭served as the only participant—formed the basis for some of what we know about‬ ‭memory today. Around 1912, other German colleagues, including Max Wertheimer,‬ ‭Kurt Koffka, and Wolfgang Köhler, argued against Wundt’s efforts to break down‬ ‭human experience or consciousness into its component parts. They were called‬ ‭Gestalt psychologists because they pointed out that the whole (or Gestalt, in‬ ‭German) of conscious experience is not the same as the sum of its parts. Wertheimer‬ ‭noted, for example, that if a pair of lights goes on and off in just the right sequence,‬ ‭ e experience not two flashing lights but a single light “jumping” back and forth.‬ w ‭You have probably seen this phi phenomenon in action on advertising signs that‬ ‭create the impression of a series of lights racing around a display. Movies provide‬ ‭another example. Imagine how boring it would be to browse slowly through the‬ ‭thousands of still images that are printed on a reel of film. Yet when those same‬ ‭images are projected onto a screen at a particular rate, they combine to create a rich,‬ ‭emotional experience. In other words, said the Gestaltists, consciousness should be‬ ‭studied as a whole, not piece by piece.‬ ‭ Freud and Psychoanalysis While Wundt and his colleagues in Leipzig‬ ‭were conducting scientific research on consciousness, Sigmund Freud (1856–1939)‬ ‭FIGURE 1.4‬ ‭A Stimulus for Introspection‬ ‭Look at this object and try to‬ ‭ignore what it is. Instead, try to‬ ‭describe only your conscious experience,‬ ‭such as redness, brightness, and‬ ‭roundness, and how intense and clear the‬ ‭sensations and images are. If you can do‬ ‭this, you would have been an excellent‬ ‭research assistant in Titchener’s‬ ‭laboratory.‬ ‭Wilhelm Wundt (1832–1920) In an‬ ‭early experiment on the speed of mental‬ ‭processes, Wundt (third from left) first‬ ‭measured how quickly people could‬ ‭respond to a light by releasing a button‬ ‭they had been holding down. He then‬ ‭measured how much longer the response‬ ‭took when they held down one button with‬ ‭each hand and had to decide—based on‬ ‭the color of the light—which one to release.‬ ‭Wundt reasoned that the additional‬ ‭response time reflected how long it took to‬ ‭perceive the color and decide which hand‬ ‭to move. As noted in the chapter on‬ ‭cognition and language, the logic behind‬ ‭this experiment remains a part of research‬ ‭on cognitive processes today.‬ ‭Source: The Psychology Archive—The University of‬ ‭Akron‬ ‭14 CHAPTER 1 Introducing Psychology‬ ‭TRY‬ ‭THIS‬ ‭was in Vienna, Austria, beginning to explore the unconscious. As a physician, Freud‬ ‭ ad presumed that all behavior and mental processes have physical causes somewhere in the‬ h ‭nervous system. He began to question that assumption in the late‬ ‭1800s, however, after encountering several patients who displayed a variety of‬ ‭physical ailments that had no apparent physical cause. After interviewing these‬ ‭patients using hypnosis and other methods, Freud became convinced that the causes‬ ‭of these people’s physical problems were not physical. The real causes, he said, were‬ ‭deep-seated problems that the patients had pushed out of consciousness (Friedman‬ ‭& Schustack, 2003). He eventually came to believe that all behavior—from everyday slips of the‬ ‭tongue to severe forms of mental disorder—is motivated by psychological processes, especially‬ ‭by mental conflicts that occur without our‬ ‭awareness, at an unconscious level. For nearly fifty years, Freud developed his ideas‬ ‭into a body of work known as psychoanalysis, which included a theory of personality and mental‬ ‭disorder, as well as a set of treatment methods. Partly because they‬ ‭were based on a small number of medical cases, not a long series of laboratory‬ ‭experiments, Freud’s ideas are by no means universally accepted. Still, he was a‬ ‭groundbreaker whose theories have had a significant influence on psychology and‬ ‭many other fields.‬ ‭ William James and Functionalism Scientific research in psychology‬ ‭began in North America not long after Wundt started his work in Germany. William‬ ‭James founded a psychology laboratory at Harvard University in the late 1870s,‬ ‭though it was used mainly to conduct demonstrations for his students (Schultz &‬ ‭Schultz, 2004). It was not until 1883 that G. Stanley Hall at Johns Hopkins‬ ‭University established the first psychology research laboratory in the United States.‬ ‭The first Canadian psychology research laboratory was established in 1889 at the‬ ‭University of Toronto by James Mark Baldwin, Canada’s first modern psychologist‬ ‭and a pioneer in research on child development.‬ ‭Like the Gestalt psychologists, William James rejected both Wundt’s approach‬ ‭and Titchener’s structuralism. He saw no point in breaking consciousness into‬ ‭component parts that never operate on their own. Instead, in accordance with‬ ‭William James’s Lab William James‬ ‭(1842–1910) established this psychology‬ ‭demonstration laboratory at Harvard‬ ‭University in the late 1870s. Like the‬ ‭Gestalt psychologists, James saw the‬ ‭approach used by Wundt and Titchener‬ ‭as a scientific dead end; he said that‬ ‭trying to understand consciousness by‬ ‭studying its components is like trying to‬ ‭understand a house by looking at‬ ‭individual bricks (James, 1884). He‬ ‭preferred instead to study the ways in‬ ‭which consciousness functions to help‬ ‭people adapt to their environments.‬ ‭The World of Psychology: An Overview 15‬ ‭ harles Darwin’s theory of evolution, James wanted to understand how images,‬ C ‭sensations, memories, and the other mental events that make up our flowing‬ ‭“stream of consciousness” function to help us adapt to our environment (James,‬ ‭1890, 1892). This idea was consistent with an approach to psychology called functionalism,‬ ‭which focused on the role of consciousness in guiding people’s ability to‬ ‭make decisions, solve problems, and the like.‬ ‭James’s emphasis on the functions of mental processes encouraged North‬ ‭American psychologists to look not only at how those processes work to our advantage but also‬ ‭at how they differ from person to person. Some of these psychologists‬ ‭began to measure individual differences in learning, memory, and other mental‬ ‭processes associated with intelligence, made recommendations for improving educational‬ ‭practices in the schools, and even worked with teachers on programs tailored to children in‬ ‭need of special help (Bernstein, Kramer, & Phares, 2008).‬ ‭ John B. Watson and Behaviorism Besides fueling James’s interest in the‬ ‭functions of consciousness, Darwin’s theory of evolution led other psychologists—‬ ‭especially those in North America after 1900—to study animals as well as humans.‬ ‭If all species evolved in similar ways, perhaps the behavior and mental processes of‬ ‭all species followed the same, or similar, laws and we can learn something about‬ ‭people by studying animals. Psychologists could not expect cats or rats or pigeons‬ ‭to introspect, so they watched what animals did when confronted with laboratory‬ ‭tasks such as finding the correct path through a maze. From these observations, they‬ ‭made inferences about the animals’ conscious experience and about the general laws‬ ‭of learning, memory, problem solving, and other mental processes that might apply‬ ‭to people as well as animals.‬ ‭John B. Watson, a psychology professor at Johns Hopkins University, agreed‬ ‭that the observable behavior of animals and humans is the most important source‬ ‭of scientific information for psychology. However, Watson thought it was utterly‬ ‭unscientific to use behavior as the basis for making inferences about consciousness,‬ ‭as structuralists and functionalists did—let alone about the unconscious, as‬ ‭Freudians did. In 1913, Watson published an article called “Psychology As the‬ ‭Behaviorist Views It.” In it, he argued that psychologists should ignore mental‬ ‭events and base psychology only on what they can actually see in overt behavior and‬ ‭in responses to various stimuli (Watson, 1913, 1919).‬ ‭Watson’s view, called behaviorism, recognized the existence of consciousness‬ ‭but did not consider it worth studying because it would always be private and therefore not‬ ‭observable by scientific methods. In fact, said Watson, preoccupation with‬ ‭consciousness would prevent psychology from ever being a true science. Watson‬ ‭believed that the most important determinant of behavior is learning and that it is‬ ‭through learning that animals and humans are able to adapt to their environments.‬ ‭He was famous for claiming that with enough control over the environment, he‬ ‭could create learning experiences that would turn any infant into a doctor, a lawyer,‬ ‭or even a criminal.‬ ‭American psychologist B. F. Skinner was another early champion of behaviorism.‬ ‭From the 1930s until his death in 1990, Skinner worked on mapping out the details‬ ‭ f how rewards and punishments shape, maintain, and change behavior through what‬ o ‭he termed “operant conditioning.” Through his functional analysis of behavior, he‬ ‭would explain, for example, how parents and teachers can unknowingly encourage‬ ‭children’s tantrums by rewarding them with attention, and how a virtual addiction to‬ ‭gambling can result from the occasional and unpredictable rewards it brings.‬ ‭Many psychologists were drawn to Watson’s and Skinner’s vision of psychology‬ ‭as the learning-based science of observable behavior. In fact, behaviorism dominated‬ ‭psychological research from the 1920s through the 1960s, while the study of consciousness‬ ‭received less attention, especially in the United States. (“In Review: The‬ ‭Development of Psychology” summarizes behaviorism and the other schools of‬ ‭thought that have influenced psychologists in the past century.)‬ ‭16 CHAPTER 1 Introducing Psychology‬ ‭ Psychology Today Psychologists continue to study all kinds of overt behavior in humans and‬ ‭in animals. By the end of the 1960s, however, many had become‬ ‭dissatisfied with the limitations imposed by behaviorism (some, especially in‬ ‭Europe, had never accepted it in the first place). They grew uncomfortable about‬ ‭ignoring mental processes that might be important in more fully understanding‬ ‭behavior (e.g., Ericsson & Simon, 1994). The dawn of the computer age influenced‬ ‭these psychologists to think about mental activity in a new way—as information‬ ‭processing. Computers and rapid progress in computer-based biotechnology began‬ ‭to offer psychologists exciting new ways to study mental processes and the biological activity‬ ‭that underlies them. As shown in Figure 1.1, for example, it is now possible to literally see what‬ ‭is going on in the brain when, for example, a person thinks‬ ‭or makes decisions.‬ ‭Armed with ever more sophisticated research tools, psychologists today are striving to do what‬ ‭Watson thought was impossible: to study mental processes with precision and scientific‬ ‭objectivity. In fact, there are probably now as many psychologists‬ ‭who study cognitive and biological processes as there are who study observable‬ ‭behaviors. So mainstream psychology has come full circle, once again accepting‬ ‭consciousness—in the form of cognitive processes—as a legitimate topic for scientific‬ ‭research and justifying the definition of psychology as the science of behavior and‬ ‭mental processes (Gallagher & Sørensen, 2006; Haynes & Rees, 2005).‬ ‭Approaches to the Science of Psychology‬ ‭As you can see, the history of psychology is partly the history of the different aspects‬ ‭of behavior and mental processes—such as conscious experiences, unconscious conflicts, or‬ ‭overt actions—that have been emphasized by different groups of psychologists.‬ ‭Why so much variation? Put yourself in their shoes. Suppose that you are a psychologist, and‬ ‭you want to know why some people stop to help a sick or injured stranger‬ ‭and others just keep walking. Where would you start? You could look for answers in‬ ‭people’s brain cells and hormones, in their genetic background, in their personality‬ ‭traits, and in what they have learned from family, friends, and cultural traditions, to‬ ‭Approaches to the Science of Psychology 17‬ ‭School of Thought Early Advocates Goals Methods‬ ‭ tructuralism Edward Titchener, trained To study conscious experience and Experiments;‬ S ‭introspection‬ ‭by Wilhelm Wundt its structure‬ ‭Gestalt psychology Max Wertheimer To describe the organization of Observation of‬ ‭sensory/perceptual‬ ‭mental processes: “The whole is phenomena‬ ‭greater than the sum of its parts.”‬ ‭Psychoanalysis Sigmund Freud To explain personality and Study of individual cases‬ ‭behavior; to develop techniques‬ ‭for treating mental disorders‬ ‭Functionalism William James To study how the mind works in Naturalistic observation of animal‬ ‭allowing an organism to adapt and human behavior‬ ‭to the environment‬ ‭Behaviorism John B. Watson, To study only observable behavior Observation of the relationship‬ ‭B. F. Skinner and explain behavior through between environmental stimuli and‬ ‭learning principles behavioral responses‬ ‭in review The Development of Psychology‬ ‭name just a few possibilities. With so many research directions available, you’d have to‬ ‭decide which sources of information were most likely to explain helping.‬ ‭Psychologists have to make the same kinds of decisions, not only about where to‬ ‭focus their research but also about what kind of treatment methods to use, or what‬ ‭services to provide to schools, businesses, government agencies, or other clients. Their‬ ‭decisions are guided mainly by their overall approach to psychology—that is, by the‬ ‭assumptions, questions, and methods they believe will be most useful in their work.‬ ‭The approaches we described earlier as structuralism and functionalism are gone now,‬ ‭but the psychodynamic and behavioral approaches remain, along with others known‬ ‭as biological, evolutionary, cognitive, and humanistic approaches. Some psychologists‬ ‭adopt just one of these approaches, but most psychologists are eclectic. This means‬ ‭that they blend assumptions and methods from two or more approaches in an effort‬ ‭to more fully understand behavior and mental processes (e.g., Cacioppo et al., 2000).‬ ‭Some approaches to psychology are more influential than others these days, but we‬ ‭will review the main features of all of them to help you understand how they differ‬ ‭and how they have affected psychologists’ work over the years.‬ ‭The Biological Approach‬ ‭As its name implies, the to psychology assumes that behavior‬ ‭and mental processes are largely shaped by biological processes. Psychologists who‬ ‭take this approach study the psychological effects of hormones, genes, and the activity of the‬ ‭nervous system, especially the brain. So if they are studying memory, they‬ ‭might try to identify the changes taking place in the brain as information is stored‬ ‭there (Figure 7.18, in the chapter on memory, shows an example of these changes).‬ ‭Or if they are studying thinking, they might look for patterns of brain activity associated with, say,‬ ‭making quick decisions or reading a foreign language.‬ ‭Research discussed in nearly every chapter of this book reflects the enormous‬ i‭nfluence of the biological approach on psychology today. To help you better understand the‬ ‭terms and concepts used in that research, we have included an appendix‬ ‭on the principles of genetics and a chapter on biological aspects of psychology.‬ ‭The Evolutionary Approach‬ ‭Biological processes also figure prominently in an approach to psychology based on‬ ‭Charles Darwin’s book, The Origin of Species. Darwin argued that the forms of life‬ ‭we see today are the result of evolution—of changes in life forms that occur over‬ ‭many generations. He said that evolution occurs through natural selection, which‬ ‭promotes the survival of the fittest individuals. Most evolutionists now see natural‬ ‭selection operating at the level of genes, but at either level, the process is the same.‬ ‭Genes that result in characteristics and behaviors that are adaptive and useful in a‬ ‭certain environment will enable the creatures that inherited them to survive and‬ ‭reproduce, thereby making it more likely that those genes will be passed on to the‬ ‭next generation. Genes that result in characteristics that are not adaptive in that‬ ‭environment are not passed on to subsequent generations, because the creatures‬ ‭possessing them don’t survive to reproduce. So evolutionary theory says that many‬ ‭(but not all) of the genes we possess today are the result of natural selection.‬ ‭The to psychology assumes that the behavior of‬ ‭animals and humans today is also the result of evolution through natural selection.‬ ‭For example, psychologists who take this approach see cooperation as an adaptive‬ ‭survival strategy, aggression as a form of territory protection, and gender differences‬ ‭in mate-selection preferences as reflecting strategies that have been successful in‬ ‭previous generations. The evolutionary approach has generated a growing body of‬ ‭research (Buller, 2005; Buss, 2004a; Cosmides & Tooby, 2004); in later chapters,‬ ‭you will see how it is applied in relation to topics such as helping and altruism, mental disorders,‬ ‭temperament, and interpersonal attraction.‬ ‭evolutionary approach‬ ‭biological approach An approach to‬ ‭psychology in which behavior and‬ ‭behavior disorders are seen as the‬ ‭result of physical processes, especially‬ ‭those relating to the brain and to‬ ‭hormones and other chemicals.‬ ‭evolutionary approach An approach‬ ‭to psychology that emphasizes the‬ ‭inherited, adaptive aspects of behavior‬ ‭and mental processes.‬ ‭A Father’s Love Mothers are solely‬ ‭responsible for the care and protection‬ ‭of their offspring in almost all species of‬ ‭mammals. These species survive without‬ ‭male involvement in parenting, so why are‬ ‭some human fathers so involved in child‬ ‭rearing? Do evolutionary forces make‬ f‭athering more adaptive for humans? Is‬ ‭it a matter of learning to care? Is it a‬ ‭combination of both? Psychologists who‬ ‭take an evolutionary approach study‬ ‭these questions and others relating to the‬ ‭origins of both the positive and negative‬ ‭aspects of human social behavior (Buss,‬ ‭2004a; Wright, 1994).‬ ‭biological approach‬ ‭18 CHAPTER 1 Introducing Psychology‬ ‭The Psychodynamic Approach‬ ‭The to psychology offers a different slant on the role of‬ ‭inherited instincts and other biological forces in human behavior. Rooted in Freud’s‬ ‭psychoanalysis, this approach assumes that our behavior and mental processes‬ ‭reflect constant, and mostly unconscious, psychological struggles within us (see‬ ‭Figure 1.5). Usually, these struggles involve conflict between the impulse to satisfy‬ ‭instincts (such as for food, sex, or aggression) and the need to follow the rules of‬ ‭civilized society. So psychologists taking the psychodynamic approach might see‬ ‭aggression, for example, as a case of primitive urges overcoming a person’s defenses‬ ‭against expressing those urges. They would see anxiety, depression, or other disorders as overt‬ ‭signs of inner turmoil.‬ ‭Freud’s original theories are not as influential today as they once were (Mischel,‬ ‭2004a), but you will encounter modern versions of the psychodynamic approach in‬ ‭other chapters when we discuss theories of personality, psychological disorders, and‬ ‭psychotherapy.‬ ‭The Behavioral Approach‬ ‭The assumptions of the to psychology contrast sharply with‬ ‭those of the psychodynamic, biological, and evolutionary approaches. As founded by‬ ‭John Watson, behaviorism characterizes behavior as primarily the result of learning.‬ ‭From a strict behaviorist point of view, biological, genetic, and evolutionary factors‬ ‭simply provide “raw material,” which is then shaped by learning experiences into‬ ‭what we see in each individual’s actions. So strict behaviorists seek to understand all‬ ‭behavior—whether it is aggression or drug abuse, shyness or sociability, confidence‬ ‭or anxiety—by looking at the individual’s learning history, especially the patterns of‬ ‭reward and punishment the person has experienced. They also believe that people‬ ‭can change all sorts of problematic behaviors, from overeating to criminality, by‬ ‭unlearning old habits and developing new ones.‬ ‭Recall, though, that behaviorism was criticized precisely because it ignored everything but‬ ‭observable behavior. That criticism has had an impact on the many behaviorists who now apply‬ ‭their learning-based approach in an effort to understand‬ ‭thoughts, or cognitions, as well as observable behavior. Those who take this‬ ‭cognitivebehavioral, or social-cognitive, approach explore how learning affects the development‬ ‭psychodynamic approach A view‬ ‭developed by Freud that emphasizes‬ t‭he interplay of unconscious mental‬ ‭processes in determining human‬ ‭thought, feelings, and behavior.‬ ‭behavioral approach An approach to‬ ‭psychology emphasizing that human‬ ‭behavior is determined mainly by what‬ ‭a person has learned, especially from‬ ‭rewards and punishments.‬ ‭behavioral approach‬ ‭psychodynamic approach‬ ‭Approaches to the Science of Psychology 19‬ ‭FIGURE 1.5‬ ‭What Do You See?‬ ‭Take a moment to jot down‬ ‭what you see in these clouds.‬ ‭According to the psychodynamic‬ ‭approach to psychology, what we see in‬ ‭cloud formations and other vague patterns‬ ‭reflects unconscious wishes, impulses,‬ ‭fears, and other mental processes. In the‬ ‭personality chapter, we discuss the value of‬ ‭personality tests based on this assumption.‬ ‭TRY‬ ‭THIS‬ ‭of thoughts, attitudes, and beliefs and, in turn, how these learned cognitive patterns‬ ‭affect overt behavior.‬ ‭The Cognitive Approach‬ ‭The growth of the cognitive-behavioral perspective reflects the influence of a broader‬ ‭cognitive approach to psychology. The focuses on how we take in,‬ ‭mentally represent, and store information; how we perceive and process that information; and‬ ‭how cognitive processes are related to our behavior. In other words, psychologists who take the‬ ‭cognitive approach study the rapid series of hidden mental‬ ‭events—including those taking place outside of awareness—that accompany the behavior they‬ ‭can see. Here is how a psychologist might use the cognitive approach to‬ ‭describe the information processing that occurs during an aggressive incident outside a‬ ‭movie theater: The aggressive person (1) perceives that someone has cut into the ticket‬ ‭line, (2) recalls information stored in memory about appropriate social behavior,‬ ‭(3) decides that the other person’s action was inappropriate, (4) labels the person as‬ ‭rude and inconsiderate, (5) considers possible responses and their likely consequences,‬ ‭(6) decides that shoving the person is the best response, and (7) executes that response.‬ ‭Psychologists who take a cognitive approach focus on these and other mental‬ ‭processes to understand many kinds of individual and social behaviors, from decision‬ ‭making and problem solving to interpersonal attraction and intelligence, to name but‬ ‭a few. In the situation we just described, for example, the person’s aggression would be‬ ‭ een as the result of poor problem solving, because there were probably several better‬ s ‭ways to deal with the problem of line-cutting. The cognitive approach is especially‬ ‭important in the field of cognitive science, in which researchers from psychology, computer‬ ‭science, biology, engineering, linguistics, and philosophy study intelligent systems‬ ‭in humans and computers. Together, they are trying to discover the building blocks of‬ ‭cognition and to determine how these components produce complex behaviors such as‬ ‭remembering a fact, naming an object, writing a word, or making a decision.‬ ‭The Humanistic Approach‬ ‭Mental events play a different role in the to psychology (also‬ ‭known as the phenomenological approach). Psychologists who favor the humanistic‬ ‭perspective see behavior as determined primarily by each person’s capacity to‬ ‭choose how to think and act. They don’t see these choices as driven by instincts,‬ ‭humanistic approach‬ ‭cognitive approach A way of looking‬ ‭at human behavior that emphasizes‬ ‭research on how the brain takes in‬ ‭information, creates perceptions, forms‬ ‭and retrieves memories, processes‬ ‭information, and generates integrated‬ ‭patterns of action.‬ ‭humanistic approach An approach to‬ ‭psychology that views behavior as‬ ‭controlled by the decisions that people‬ ‭make about their lives based on their‬ ‭perceptions of the world.‬ ‭cognitive approach‬ ‭Why Is He So Aggressive?‬ ‭Psychologists who take the cognitivebehavioral approach suggest that‬ ‭children’s aggressiveness is largely‬ ‭learned. They say this learning occurs‬ ‭partly through seeing family and friends‬ ‭acting aggressively, but also through‬ ‭hearing people talk about aggression‬ ‭as the only way to deal with threats,‬ ‭disagreements, and other conflict‬ ‭situations (e.g., Gifford-Smith et al.,‬ ‭2005).‬ ‭20 CHAPTER 1 Introducing Psychology‬ ‭biological processes, or rewards and punishments, but by each individual’s unique‬ ‭perceptions of the world. So if you see the world as a friendly place, you are likely‬ ‭to be optimistic and secure. If you perceive it as full of hostile, threatening people,‬ ‭you will probably be defensive and fearful.‬ ‭Like their cognitively oriented colleagues, psychologists who choose the humanistic approach‬ ‭would see aggression in a theater line as stemming from a perception‬ t‭hat aggression is justified. But where the cognitive approach leads psychologists to‬ ‭search for laws governing all people’s thoughts and actions, humanistic psychologists try to‬ ‭understand how each individual’s unique experiences guide that person’s‬ ‭thoughts and actions. In fact, many proponents of the humanistic approach say that‬ ‭behavior and mental processes can be fully understood only by understanding the‬ ‭perceptions and feelings of individuals. Humanistic psychologists also believe that‬ ‭people are essentially good, that they are in control of themselves, and that they‬ ‭have an innate tendency to grow toward their highest potential. Indeed, some of the‬ ‭roots of today’s growing emphasis on positive psychology can be found in the writings of‬ ‭humanistic psychologists such as Abraham Maslow and Carl Rogers‬ ‭(Peterson & Seligman, 2004; Strümpfer, 2005).‬ ‭The humanistic approach began to attract attention in North America in the‬ ‭1940s through the writings of Rogers (1902–1987), a psychologist who had been‬ ‭trained in, but later rejected, the psychodynamic approach. We describe his views on‬ ‭personality and his psychotherapy methods in the chapters on personality and the‬ ‭treatment of psychological disorders. Maslow (1908–1970) also shaped and promoted the‬ ‭humanistic approach through his famous hierarchy-of-needs theory of‬ ‭motivation, which we describe in the chapters on motivation and emotion and personality. Today,‬ ‭however, the impact of the humanistic approach to psychology is limited, mainly because many‬ ‭psychologists find humanistic concepts and predictions too‬ ‭vague to be expressed and tested scientifically. (For a summary of the approaches we‬ ‭have discussed, see “In Review: Approaches to the Science of Psychology.”)‬ ‭Human Diversity and Psychology‬

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