Summary

This document describes different propaganda techniques used in advertising and communication. It includes examples and explanations of bandwagon, testimonial, transfer, and glittering generalities techniques. Examples include different product advertisements and marketing strategies.

Full Transcript

PROPAGAND TECHNIQUE A English 8 S JUST DO IT… OPEN HAPPINESS ☺ “THE COMPANY FOR WOMEN” PASALUBONG NG BAYAN “HAHANAP HANAPIN MO” ANG TOTOONG TAGUMPAY MY ONLY RADIO FOR LIFE JUST THE RITE ROCK WE’VE GOT IT ALL FOR YOU FINGER LICKIN’ GOOD THINK DIFFER...

PROPAGAND TECHNIQUE A English 8 S JUST DO IT… OPEN HAPPINESS ☺ “THE COMPANY FOR WOMEN” PASALUBONG NG BAYAN “HAHANAP HANAPIN MO” ANG TOTOONG TAGUMPAY MY ONLY RADIO FOR LIFE JUST THE RITE ROCK WE’VE GOT IT ALL FOR YOU FINGER LICKIN’ GOOD THINK DIFFERENT DO THE DEW EVERYONE WILL FLY AGAIN TAMIS ANGHANG PROPAGANDA TECHNIQUES -is a set of messages intended to influence opinions of the masses. Instead of telling people the truth, propaganda aims at manipulation of ideas to influence a large number of people. Propaganda is related to advertising, where it is about promoting a product. 1. BANDWAGON -aims at persuading people to do a certain thing because many people are doing it. This encourages people to take the same course of action. 2.TESTIMONIAL This propaganda technique uses words of an expert or a famous person to promote a particular idea. 3. TRANSFER In this technique, qualities of a well-known person are associated with a product to promote it. 4. GLITTERING GENERALITIES These are vague statements that will connect with the audience’s beliefs and values. Slogans make great examples. GROUPINGS GROUP 1 AND 2 Group 1 and Group 2: You will make a short SKIT as an advertisement using the technique BANDWAGON Group 1: will use buko juice as their product Group 2: will use buko pie. GROUP 1 AND 2 GROUP 3 AND 4: YOU WILL MAKE A SHORT SPEECH OR A TESTIMONY USING THE TECHNIQUE TESTIMONIAL. GROUP 3: WILL USE VIRGIN COCONUT OIL AS THEIR PRODUCT AND NADINE LUSTRE AS THE ENDORSER. GROUP 4: WILL USE KOJIE SAN AS THEIR PRODUCT AND JULIA BARRETO AS THEIR ENDORSER.

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