Principles of Management of Hospitality Firms 2024/2025 PDF

PRINCIPLES OF MANAGEMENT OF HOSPITALITY FIRMS ANTHONY LA SALANDRA ACADEMIC YEAR 2024/2025 in partnership with  2 ANTHONY LA SALANDRA LA SALANDRA | 2024-2025 ...

PRINCIPLES OF MANAGEMENT OF HOSPITALITY FIRMS ANTHONY LA SALANDRA ACADEMIC YEAR 2024/2025 in partnership with  2 ANTHONY LA SALANDRA LA SALANDRA | 2024-2025  3 MY CONTACTS & 2 INFO e-mail > [email protected]  Yes  internship (either in Risposte Turismo or other sectors)  NO  clarifications, questions, materials, office hours, course program, bureaucracy, thesis >>> please see online info before writing SLIDES ? No, I will not distribute them (now) LA SALANDRA | 2024-2025  4 COURSE  MON-TUE-THU here in EPSILON-2 room  Check updates of the calendar online RECOVERY WEEK + ADDITIONAL > FRIDAY/MONDAY SWITCH WITH PROF. PILONE LA SALANDRA | 2024-2025  5 EXAMS The final assessment will be based on a written exam, a written exam in one or two steps: STEP 1. multiple choice > online exam composed of 30 multiple choices. The flow of the exam is blocked: once you answered a question you cannot go back to review it or change it. Correct answers get +1 point, wrong answers -0,25 penalty, blank answers get 0. The exam lasts 30 minutes. STEP 2. oral integration> + optional oral exam (only for marks of excellence / above 26 at STEP 1) An optional presentation of a project work and activities during the lectures may positively influence the final mark. Details will be provided on moodle and during the course. LA SALANDRA | 2024-2025  FIRST OPTIONAL ASSIGMENT  WHICH ARE THE MOST INTERESTING HOTEL BRANDS IN ITALY ? REVENUE ? NUMBER OF ROOMS ? SPECIALIZATION  HOW ? SEND ME BEFORE NEXT MONDAY VIA E-MAIL 1-2 SLIDE WITH A CASE BRAND. CASES SHOULD INCLUDE :  MAIN VARIABLES TO UNDERSTAND THEM.  RELEVANT HIGHLIGHTS / NEWS  WHY THE CASE IS INTERESTING  I’LL CHOSE 3 CASES AND THE AUTHORS WILL BE PRESENTING THEM AT THE BEGINNING OF CLASS ON TUESDAY LA SALANDRA | 2024-2025  7 AIMS OF THIS TEACHING To allow you:  (a) acquire the knowledge/understanding of the context in which hospitality firms operate  (b) the main variables with which to understand, analyze and measure them  (c) organizational and managerial models  (d) the marketing policies and tools applicable by hospitality businesses  (e) the fundamental legal rules and frameworks within which tourism businesses operate LA SALANDRA | 2024-2025 BACK TO OUR COURSE PRINCIPLES OF MANAGEMENT OF HOSPITALITY FIRMS ANTHONY LA SALANDRA HOSPITALITY  10 Etymology of hospitality the term first emerged in the English language in the late fourteenth century, with the meaning “act of being hospitable” ….it came from the Old French word Ospitalité, which meant “hospital, hospitality”..which originated from the Latin word Hospitalitem, which meant “friendliness to guests” The word Hospes is Latin for “guest, host” LA SALANDRA | 2024-2025  11 Just a bit of history (1/2) As an industry, the hospitality industry was born out of casual arrangements between locals and weary travelers looking for a safe place to rest their horses and lay their heads. Back then, the definition of hospitality usually meant basic meal and some ale. These casual stays then evolved to become more than just a place to stay. Serving an increasingly-mobile class of merchants, nobles, scholars, and priests, the hospitality industry was born. LA SALANDRA | 2024-2025  12 Just a bit of history (2/2) In parallel with modern development in economic societies, especially urbanization, which is associated with the widespread specific division of labor in various industries, and increases in productivity and income over time, the business characteristics of the hospitality industry have evolved from serving a relatively small social group of upscale individuals with a few types of services to a large mass of workers. The composition of this industry has also expanded to include a wider range of services rather than just simply hotels. For example, visitors to hotels, theatres, cinemas, and parks of various forms can now choose from many different types of restaurants, as opposed to the food services that were traditionally offered. Since the mid-20th century, a broad range of hospitable services related to tourism and leisure have become major sub-sectors of the hospitality industry. LA SALANDRA | 2024-2025  13 CHARACTERISTICS OF HOSPITALITY IN RELATION TO LEISURE, TOURISM, AND NON-LEISURE ACTIVITIES LA SALANDRA | 2024-2025 THINK WIDE  15 A WIDE FRAMEWORK In terms of the characteristics of the hospitality industry and the wide variety of businesses that characterize the business practices involved, all are affected by the performances of the local, regional and world economies and in turn affect them as well. The hospitality industry mainly provides services to meet the desire for leisure activities, or coordinate the business demands of firms. Given that leisure activities are a non-necessity and largely influenced by changes and expected changes in income, and the demand of firms for related business services is influenced by the economic environment, related spending in the hospitality industry will therefore increase when the economic environment is good and the market atmosphere is positive, and the opposite also holds true. LA SALANDRA | 2024-2025 PRINCIPLES OF MANAGEMENT OF HOSPITALITY FIRMS ANTHONY LA SALANDRA | ACADEMIC YEAR 2024/2025 GUEST LECTURE : GINO MARCHIONNA, FOUNDER, TOURISMORE in partnership with  17 HOTEL DISTRIBUTION LA SALANDRA | 2024-2025 a direct introduction to hospitality in keywords