PRELIM_ITE101_LESSON-5 PDF

Technology through the Generations: Generation z Lesson 5 Lesson Objectives At the end of this lesson, you will be able to: Define who belong to the Centennials. Identify the important contributions of the Centennials in the society. Describe the important points in the his...

Technology through the Generations: Generation z Lesson 5 Lesson Objectives At the end of this lesson, you will be able to: Define who belong to the Centennials. Identify the important contributions of the Centennials in the society. Describe the important points in the history of technology through the generation. Analyze the phases of how the Centennials coped with the growing demand in technology. Generation Z – Born 1996 to 2010 Generation Z are born after 1995 and they are considered the future of global economy. By 2020 this generation will be the largest group of consumers worldwide. In the U.S., Europe and the BRIC states they will make up to 40% of the consumers and 10% in the rest of the world. Generation Z – Born 1996 to 2010 Even now they are enormously important for the economy and marketers, as already 93% of household purchases are influenced by generation Z, especially services and goods regarding travel, food, household goods and furniture. The members of this generation are still largely kids and adolescents, so their adult characteristics are yet to be examined. Generation Z – Born 1996 to 2010 This generation grew up with diverse family structures, a more varied mix of ethnic groups and blurred gender roles. Before they go shopping, they look for inspiration online, on platforms like Pinterest, Instagram, Facebook and YouTube. Whenever they are shopping in-store, they are getting real-time feedback from their friends via WhatsApp. Characteristics / Core values Self-Aware Defining Technological Product Self-Reliant Virtual Reality (VR) and Augmented Innovative Reality (AR) Headsets and Components, Highly Educated Nano-Computing, 3D Printing, Electric an Driverless Cars Want to make a difference Handheld communication devices, More diverse than Millennials Accessories such as Smartwatches Media Consumption YouTube, Vlogging, Informative Videos, Snapchat, and TikTok Living with The IT Era with Security Awareness The late 1940s and 1950s generally saw increases in wages, thriving businesses, and an increase in the variety and quantity of products for consumers. Important Events that happened during the Generation Z Important Events that happened during the Generation Z Important Events that happened during the Generation Z Bridging the Gap: Adaptations of other Generations for the Centennials In an age of access, digital fluency and the desire to make an impact make Gen Z impatient, they expect things to happen instantly. Generation Z is the first generation born into the world of technology. Understanding this characteristic is a key factor to successfully adapt to their behavior. Rapid technological shifts mean that technology plays an intrinsic role in all aspects of life and work for Gen Z. Bridging the Gap: Adaptations of other Generations for the Centennials Generations are shaped by the behavioral characteristics of their parents, which is why clumping Millennials and Generation Z together is a mistake. In fact, when it comes to each generation’s behavioral traits, Millennials are most similar to their parents—the Baby Boomers. Both are large, idealistic cohorts with influences that will shape consumer and workplace behavior for decades. Bridging the Gap: Adaptations of other Generations for the Centennials Members of Generation Z, on the other hand, are more akin to their parents from Generation X—a smaller group with a skeptical, individualistic focus—than they are to Millennials. That’s why many generational traits are cyclical. Just because Millennials and members of Generation Z are closer in age does not necessarily mean they share the same belief systems. Bridging the Gap: Adaptations of other Generations for the Centennials Other generations need to embrace this trend and leverage the technological fluency of Gen Z. Communication tools and new ways of interaction, including instant messaging and collaborative platforms, form part of the work routines of Millennials.