Podcast
Questions and Answers
People in media work behind other forms of media, using various platforms to disseminate ______.
People in media work behind other forms of media, using various platforms to disseminate ______.
information
Print journalists write for ______ and magazines, often paired with photojournalists.
Print journalists write for ______ and magazines, often paired with photojournalists.
newspapers
Citizen journalists use modern technology to create, augment, or fact-check ______ without professional training.
Citizen journalists use modern technology to create, augment, or fact-check ______ without professional training.
media
The two-step flow model suggests mass ______ sends messages to opinion leaders.
The two-step flow model suggests mass ______ sends messages to opinion leaders.
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Social journalists use platforms like Facebook and ______ to share content widely.
Social journalists use platforms like Facebook and ______ to share content widely.
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Citizen journalists capture real-time events with ______ devices.
Citizen journalists capture real-time events with ______ devices.
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Opinion leaders are influential individuals who interpret ______ for their group.
Opinion leaders are influential individuals who interpret ______ for their group.
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Crowdsourcers obtain ideas or content from large online ______.
Crowdsourcers obtain ideas or content from large online ______.
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They leverage social media's characteristics to engage audiences and spread information rapidly, providing ______ content for specific audience segments.
They leverage social media's characteristics to engage audiences and spread information rapidly, providing ______ content for specific audience segments.
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Social media enables ______ sharing of breaking news and events.
Social media enables ______ sharing of breaking news and events.
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Crowdsourcing in media involves obtaining services, ideas, or content from large online ______.
Crowdsourcing in media involves obtaining services, ideas, or content from large online ______.
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Journalists often specialize in specific areas or ______, developing expertise in their fields.
Journalists often specialize in specific areas or ______, developing expertise in their fields.
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Effective people media are ______ in using various technologies.
Effective people media are ______ in using various technologies.
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Successful media professionals must be ______ to engage and appeal to diverse audiences.
Successful media professionals must be ______ to engage and appeal to diverse audiences.
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As technology evolves, people media will continue to shape how information is created and ______.
As technology evolves, people media will continue to shape how information is created and ______.
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The lines between traditional and new media roles will ______, creating new opportunities and challenges.
The lines between traditional and new media roles will ______, creating new opportunities and challenges.
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Study Notes
People Media: Shaping Information in the Digital Age
- People in media utilize various platforms to spread information, including print, broadcast, and multimedia formats.
People in Media: Behind the Scenes
- Print Journalists: Write for newspapers and magazines, often working alongside photojournalists.
- Broadcast Journalists: Report news for television and radio, both on-air and behind the scenes.
- Multimedia Journalists: Create content across multiple platforms, combining text, photos, video, and audio.
Print Journalist
- The Manila Bulletin is a print publication that has existed for 124 years.
Broadcast Journalist
- GMA is a broadcast news organization.
Multimedia Journalist
- Patricia Evangelista is a multimedia journalist.
Some People Need Killing
- Patricia Evangelista's book, "Some People Need Killing," is a memoir about murder in the Philippines.
People as Media: The Human Medium
- Different types of people act as media, directly sharing information.
- Opinion Leaders: Influential individuals who interpret information for their groups.
- Citizen Journalists: Non-professionals utilizing technology to create or verify media.
- Social Journalists: Use social media to share content widely.
- Crowdsourcers: Obtain ideas or content from online communities.
The Two-Step Flow of Communication
- Media messages initially reach opinion leaders.
- Opinion leaders then interpret and disseminate information to their social groups via personal influence and social networks.
- Step 1: Mass media sends messages to opinion leaders.
- Step 2: Opinion leaders interpret and share information with their social groups.
- Result: Information spreads through personal influences and social networks.
Citizen Journalism in the Digital Age
- Citizen journalists use technology to create, augment, or fact-check media without professional training. They collaborate and share information, often providing unique perspectives on events.
- On-the-Scene Reporting: Citizen journalists capture real-time events using mobile devices.
- Fact-Checking: Verifying information from various online sources.
- Collaborative Journalism: Working together to create comprehensive news coverage.
Social Media Journalism
- Social journalists use platforms like Facebook and Twitter to share content widely. Techniques include:
- Individualized: Tailoring content to specific audience segments.
- Real-Time Updates: Instant sharing of breaking news and events.
- Interactive: Facilitating conversations and audience engagement.
- Trackable: Providing record of information and interactions for easy reference.
Crowdsourcing in Media
- Crowdsourcing involves obtaining information, ideas, or services from large online communities to solve problems or gather content. The process includes:
- Problem Identification: Defining the issue or needed information.
- Community Engagement: Reaching out to the online community for contributions.
- Idea Collection: Gathering diverse insights and solutions.
- Synthesis: Compiling and refining crowdsourced information.
Specialized Roles in Journalism
- Journalists often specialize in particular areas ("beats") to develop expertise and valuable contacts.
- Sports: Covering athletic events and sports-related news.
- Business: Reporting on financial and economic matters.
- Politics: Covering government affairs and political developments.
- Arts and Culture: Reporting on entertainment, arts, and cultural events.
Characteristics of Effective People Media
- Effective people media possess key traits:
- Tech Savvy: Proficient in using various technologies.
- Credible: Trustworthy and reliable sources of information.
- Flexible: Adaptable to different media platforms and situations.
- Charismatic: Able to engage and attract diverse audiences.
- Updated: Knowledgeable about current events and trends.
- Articulate: Skilled at expressing ideas clearly and effectively.
The Future of People Media
- As technology advances, people media will continue shaping information creation and dissemination.
- Present: Diverse roles in traditional and digital media.
- Near Future: Increased integration of AI and data analytics in journalism.
- Long-Term: Potential for immersive, personalized media experiences.
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Description
Explore the diverse roles of print, broadcast, and multimedia journalists in shaping information today. Learn about key figures and publications that highlight the evolution of media in the digital age. This quiz delves into the significant contributions and methodologies of people behind the scenes.
