MIL Unit 2: Evolution of Traditional Media to New Media (PDF)

UNIT 2 Media and Information Literacy THE EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA  Most Essential Learning Competency Explain how the evolution of media from traditional to new media shaped the values and norms of people and society PICTURE ANALYSIS Pre-industrial Age (Pre- 17...

UNIT 2 Media and Information Literacy THE EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA  Most Essential Learning Competency Explain how the evolution of media from traditional to new media shaped the values and norms of people and society PICTURE ANALYSIS Pre-industrial Age (Pre- 1700’s) also known as the prehistoric age ,as most of the media used to record information dates to back ancient civilizations. Examples of media discovered in prehistoric cave paintings, papyrus, Acta Diurna, Dibao, Codex. Pre-industrial Age (Pre- 1700’s) PAPYRUS PAPER The PAPYRUS PAPER used in ancient Egypt in 2,500 BC, the clay tablets found in Mesopotamia in 2,400 BC. ACTA DIURNA Considered as the world’s first newspaper which appeared in 131 B.C. DIBAO Considered as “reports from the [official] residences”, were a type of publications issued by central and local governments in imperial China. While closest in form and function to gazettes in the Western world, they have also been called “palace reports” or “imperial bulletins”.  Pre-industrial Age (Pre- 1700’s) All of those were seen as evidence that the earliest civilizations had already honed the skills to convey information, through writing and drawing on whichever material was available during that time using their primitive languages. Industrial Age (1700s-1930s) This period is described as the product of harnessing the power of machines. The industrial age (1700’s to 1930’s) not only paved the way for the mass production of goods and products, but also became responsible for the widespread dissemination of information. Industrial Age (1700s-1930s) TYPEWRITER The typewriter in the 1800’s allowed a more uniform method of recording text without the confusion of understanding the handwriting of every person. TELEGRAPH In the 1870s, the invention of the telegraph and the telephone allowed real-time communication across a great distance; this in turn allowed people to convey messages and information in a faster and more efficient manner. Industrial Age (1700s-1930s) TRANSISTOR The invention of the transistor started the era of electronic computing. This is a semi-conductor device used to amplify electrical signals and power, is attributed to John Bardeen, William Shockley, and Walter Brattain at Bell Labs, 1948. PRINTING PRESS The most notable invention of this era is undoubtedly the printing press in the nineteenth century, as it allowed the mass production of books, newspapers, and other printed materials. Electronic Age (1930s-1980s) MOTION PICTURES The industrial age also paved the way for the introduction of motion pictures as it continued to evolve from 1890’s to 1926. The earliest electronic devices that used the invention of transistor were the transistor radio and the television. TRANSISTOR TELEVISION RADIO Electronic Age (1930s-1980s) With the invention of the transistor it paved way to the first generations of large electronic computers and mainframes, and the earliest forms of personal computers. The electronic age allowed mass media to take form; wherein a vast number of recipients would be able to receive data transmitted from a single source in real time. Information Age (1900s-2000s) This modern age is characterized by the massive influence of the Internet. The Internet allowed communication and information to be accessible real-time and on-demand anywhere across the globe. Electronic computing devices such as personal computers, smartphones, tablets, and wearable devices all harness the power and capabilities of the Internet. Information Age (1900s-2000s) New media can be typically found on the World Wide Web. Online media platforms such as Facebook, YouTube and Wikis allow unlimited sharing of information among individuals around the globe.  TRIVIA The Philippines is number one worldwide for the most time spent on social media. Filipinos spent an average of more than four hours per day on social media websites.  EVOLUTION OF TRADITIONAL TO NEW MEDIA The need for continuous improvement in the means and methods of communication was already apparent the earliest civilizations. Being able to transfer information and knowledge in a manner that is more efficient and effective is still the goal, evident in the evolution of traditional to new media. THE MCLUHAN MANTRA Famous for the phrase “THE MEDIUM IS THE MESSAGE” Proponent of the media theory on TECHNOLOGICAL DETERMINISM TECHNOLOGICAL Culture Shapes Technology DETERMINISM Society is driven by the changes Cultural Determinism in media and communication - an opposition to McLuhan’s view technology. - it is the culture and society that Society adapts to advances of shape technology technology, thus, changing Winston (1986) cultural, political, and even GIST: Technology is a product of need historical aspects of that society. and not the other way. If technology has no need or practical use in society, it will perish. FUNCTIONS OF COMMUNICATION AND MEDIA INFORM CITIZENS OF WHAT IS HAPPENING (MONITORING FUNCTION) EDUCATE THE AUDIENCE (MEANING AND SIGNIFICANCE OF FACTS) PROVIDE A PLATFORM FOR PUBLIC DISCOURSE (PUBLIC OPINION AND EXPRESSION OF DISSENT) Public Opinion FUNCTIONS OF COMMUNICATION AND MEDIA GIVE PUBLICITY TO POLITICAL AND GOVERNMENTAL INSTITUTIONS “WATCHDOG” ROLE OF JOURNALISM CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINT Is censorship in the media necessary? Source: http://targetgdpi.com/2014/03/media-censorship-good-or -bad.html  REFERENCES Quipper (2020). Media and Information Literacy. Makati City, Philippines. Quipper.com Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. http://communicationtheory.org/normative-theory-four-theories-of-the-p ress/ Campos, Patrick. From Cave to Cloud: Media and Information Literacy for Today. Phoenix Publishing House, 2016. Leaning, Marcus. Media and Information Literacy. Vol. First Edition. Chandos Publishing, 2017. Zarate, Maria Jovita E. Media and Information Literacy. Rex Publishing, 2016.