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MIL REVIEWER by: polyganda Introduction to Media & Information Literacy Media Literacy - highlights the capacity of an individual to understand the Communication...

MIL REVIEWER by: polyganda Introduction to Media & Information Literacy Media Literacy - highlights the capacity of an individual to understand the Communication functions of media - process of sharing and conveying messages from - to determine the relevant use and worth of media one person to another within across channels, platforms. contexts, media, and cultures. Technology Literacy Verbal - the skill of an individual to manipulate technology - interaction in which words are used to relay a message independently or with the assistance of others in and through speech or the use of voice. efficient and suitable way. Non-Verbal Media & Information Technology - interaction where behavior is used to convey and - involves the necessary skills that let a person interact represent meanings. using different media platforms. - get access to information around the globe. Process of Information SPEAKER - CHANNEL - RECEIVER Responsible Use of Media & Information - Ensure personal information safety Information - Get permission - processed data and/or knowledge derived from - Think before you click study, experience, instruction, signals, or - Keep your password safe symbols. - Spread positivity Media The Evolution of Traditional to New Media - channels or ways we use to transmit messages - communication tools Media - communication tools Technology - application of scientific knowledge to the practical Pre-Industrial Age (before 1700s) aims of human life or to change and manipulate - about 4.5 million years ago the human environment. - discovered fire, paper from plantss, and built weapons. - the prehistoric inhabitants used stone tools and metal as TAKE NOTE! part of their daily activities like hunting and gathering. Information- “What do we communicate?” Media- “How do we communicate?” During pre-industrial age they invented: Technology- “What can we use to communicate better?” - Cave paintings (35,000 BC) - Clay tablets in Mesopotamia (2400 BC) Media and Information Literacy - Papyrus in Egypt (2500 BC) - Acta Diurna in Rome (130 BC) Literacy - Dibao in China (2nd Century) - is the ability to read and write - Codex in the Mayan Region (5th Century) - being able to understand & use information - Printing press using wood blocks (220 AD) whether in books, internet, or conversations. Industrial Age (1700s - 1930s) Information Literacy - occurs during the industrial revolution of Great Britain. - the communication or acquiring of data or facts - this period is brought in economic and societal changes, that relate to the use of media information. such as substitution of handy tools machine like power loom and steam engine.  During the industrial age they invented: Media & Information Languages - Printing press for mass production (19th Century - Newspaper- The London Gazatte (1640) Media Language - Typewriter (1800) - pertains to the technical and symbolic ingredients/codes - Telephone (1876) and conventions that media and information professionals - Motion picture photography/projection (1890) may select and use in an effort to communicate ideas, - Commercial motion picture (1913) information, and knowledge. - Motion picture with sound (1926) - codes, conventions, formats, symbols, and narrative - Telegraph structures that indicate the meaning message to an - Punch cards audience. - denotes how media producers make meaning about a Electronic Age (1930s - 1980s) certain medium they’re producing and how they transfer - started when people utilized the use of electricity that that meaning to their target audience (ads, tv show, film, made electronic devices like transistor radio and etc.) television work. - it also allows the audience to convey the meaning of the - in this period, people made use of air access to text through its signs and symbols. communication. Interpreting Media Language During electronic age they invented: - Transistor Radio Denotative - literal meaning - Television (1941) Connotative - various interpretations; often associated with - Large electronic computerrs - i.e. EDSAC (1949) and culture, values, beliefs, etc. UNIVAC 1 (1951) - Mainframe computer - i.e. IBM 704 (1960) Media Codes, Conventions, and Messages - Personal computers - i.e. Hewlett-Packard 9100A (1968) - Apple 1 (1976) Media Codes - OHP and LCD projectors - tools used to construct or suggest meaning in media forms and products Information Age (1900s - 2000s) - commonly have an established meaning, denotation, or - known as the digital age. connotation to the target audience. - this period signified the use of the worldwide web through an internet connection. Types of Media Codes - in this period, communication became faster and easier with the use of social networks or social media platforms Technical Codes such as Facebook, Messenger, Instagram, Twitter, among - refers to codes specific to a media form alone others. - includes camerawork, editing, audio, and lighting. examples: During information age they invented: - high-angle and low-angle shots - Web browsers: Mosaic (1993), Internet Explorer (1995) - close up shots - Blogs: Blogspot (1999), LiveJournal (1999), Wordpress - sound (2003) - Social Media: Friendster (2002), Multiply (2003), Symbolic Codes Facebook (2004) - in symbolic codes the meaning of the product is not - Microblogs: Twitter (2006), Tumblr (2007) based on the product itself but on the interpretations of - Video: Youtube (2005) the audience. - Augmented Reality/Virtual Reality examples: - Video chat: Skype (2003), Google Hangouts (2013) - setting: refers to the time & place of the scene. - Search engines: Google (1996), Yahoo (1995) - color: considerations are highly connotative. it is also - Portable computers: laptops (1980), tablets (1993), associated with cultural aspects. netbooks (2008) - acting: refers to tthe protrayal of the actors in creating - Smartphones media products. - Wearable technology, cloud, and big data - mise enscene: “everything within the frame”  Written Codes - which when applied to or combined with the text create - formal written language used in creating a media product. unique interpretations. examples: examples: - text in frame - dialogue Media Conventions - refers to the recognized ways of using media codes. Media, Producers, Stakeholders, and Audience Types of Media Conventions Media Producers Form Conventions - refers to the people who initiate, plan, and produce media - ways in which the types of media codes are expected to texts. be arranged. - people engaged in the process of creating and putting examples: together media content to make a finished media product. - title at the beginning - credits at the end Audience Engagement - refers to the reaction of the audience to the media text Story Conventions Audience Expectations - refer to the basic structures of narrative. - refers to the audience’s anticipation of the text. Producers examples: may satisfy or shatter the audience’s expectations. Audience Foreknowledge - refers to the exact information (not expectations) that the audience brings about the media output. Audience Identification - refers to the connection built by the media text to the Genre Conventions audience. - refers to the common use of the elements of Audience Placement narratives such as the characters, settings, or - refers to the strategie producers use to make the themes in a certain type of media. audience feel that the media text is made specifically for examples: them. Audience Research - refers to the monitoring of the audience before, during, and after the production of the media text. Media Stakeholders - refers to people or organizations that share the same interests or intentions. Media Audience - group of consumers for whom a media message was TAKE NOTE! constructed as well as anyone who is exposed to the - CULTURE is very important in the way we message. interpret signs and code. It is also important to realize that culture always determines the Legal, Ethical, and Societal Issues In Media and Information meaning a sign or code communicates. Digital Citizenship Media Messages - ability to find, access, use, and create information - each audience member brings to each media effectively encounter a unique set of life experiences (age, - engage with other users in an active, critical, sensitive, gender, education, cultural upbringings, etc.) and ethical manner  Issues in Media and Information Literacy Geographical Indications and Appellations of Origin - signs used on products posessing qualities, status, or Intellectual Property characteristics that are essentially attributable to that - refers to the creation of the mind. such as inventions, location of origin. literary, and artistic works. Data Privacy Types of Intellectual Property - protecting personla information from being accessed/used without permission Copyright - legal term used to describe creator’s rights over their Digital Footprint literary and artistic works and gives the creator the sole - any data record of the things you do online. right to publish and sell that work. - it also protects the form of material expression Common Issues on Data Privacy - not mandatory but recommended. Hacking Plagiarism - someone breaks into a computer/network without - an act or instance of using or closely imitating the permission to steal or damage information. language and thoughts of another author without authorization/credits. Phishing - a type of scam wherein someone tries to trick you into Fair Use giving personal info by pretending to be trustworthy. - legal principle states that one can use a copyrighted work - most likely through emails or websites. without license for commentary, criticism, reporting, research, and teaching. Identity Theft - someone steals your personal infos to impersonate you Spectrum of rights and commit fraud. Cyberbullying - the use of digital means of communication to hurt or harass sa person. Fake Information - refers to false or incorrect details that are deliberately made up or misinterpreted to deceive people. Patent Misinformation - exclusive right granted for an invention. - false info shared withput harmful intent example; sharing a mistaken fact you believed to be true. Trademark - distinguished sign of goods/services of one enterprise Disinformation from those of other enterprise; a signature markon their - deliberately false information spread to deceive or product. manipulate example: creating a fake new story to influence opinions. Trademark Symbols R- Registered Trademark Malinformation ™- Unregistered Trademark - true infos used in a harmful way SM- Unregistered Service Trademark example: revealing private details to harm their reputation. Industrial Design Digital Divide - protects only the appearance/aesthetic features of a - digital inequality/gap in terms of knowledge, usage, and product such as shape, surface, patterns, lines, or colors. access to ICT.  Computer Addiction Challenges - over-dependence/damaging need to do - age-inappropriate content something on computer or internet. - illegal content - privacy invasion and identity theft Netiquette - refers to a set of rules and polite behaviors for interacting Influences of Media and Information respectfully & effectively online. Media Innovation Opportunities, Challenges, Threats, and Risks in - process of developing a new method of product that Media and Information better serves existing uses or starts to serve a previously unidentified need. Technology - knowledge and utilization of tools, techniques, and Influence of Media on Education systems ro serve a bigger purpose like solving problems or making life easier & better. - Crucial Role in Society - Variety of Media Forms Opportunities - Technology in Classroom - Enhancing Skills - Online Shopping - Harnessing Media’s Power - Citizen Journalism news and information are collected, disseminated, and Influence on Society analyzed by the general public using the internet. - Widespread Media Threats and Risks of Media and Information - Better Connections - Changing How We Live Libel/Slander - publishes a false statement damaging another person’s Economic Influence reputation. - In the Philippine Constitution, libel is a violation of Article - Online Sales 355 of the revised penal code. - New Jobs - can be committed in the form of writing, printing, and - Affordable Advertising other similar means. - if the hurtful statement is spoken, the statement is Political Influence slander. - Social Media in Politics Piracy - Digital Diplomacy - unauthorized duplication of copyrighted content that is - Informed Public then sold at substantially lower prices in the black market. - Challenges - it is ilegal under Cybercrime Law and is punishable by fine from 200,000 to 500,000 pesos and 6-25 years in prison. yun lang, goodluck!!