Media and Information Languages PDF

AT THE END OF THIS LESSON, YOU WILL BE ABLE TO: 1.DESCRIBETHE NATURE OF GENRE IN RELATION TO UNDERSTANDING CODES AND CONVENTIONS 2.EVALUATE EVERYDAY MEDIA AND INFORMATION WITH REGARD TO CODES, CONVENTION, AND MESSAGES 3.PRODUCE AND ASSESS THE CODES, CONVENTIONS, AND MESSAGES OF A GROUP PRESENTAT...

AT THE END OF THIS LESSON, YOU WILL BE ABLE TO: 1.DESCRIBETHE NATURE OF GENRE IN RELATION TO UNDERSTANDING CODES AND CONVENTIONS 2.EVALUATE EVERYDAY MEDIA AND INFORMATION WITH REGARD TO CODES, CONVENTION, AND MESSAGES 3.PRODUCE AND ASSESS THE CODES, CONVENTIONS, AND MESSAGES OF A GROUP PRESENTATION. GUESSING GAME The class will be divided into 4 groups. Each group will choose their teams’ sound (animal sound). The host shall reveal the answer in the next page after the question.  MEDIA LANGUAGES DENOTATIVE CONOTATIVE MEANING MEANING  a French word for “type” or “kind”. Some experts on genre (Bhatia) define it as the following: o Recognizable communicative event(exposure) o Characterized by set of communicative purpose(s)(intentions of media messages) o Identified and mutually understood by the members of the professional or academic community in which it regularly occurs.  System or collection of signs that create meaning when put together. are systems of signs, which create meaning and is divided into three categories: technical written symbolic TECHNICAL CODES Refer to codes specific to a media form alone. The technical codes include: camerawork (camera operation, positioning, and movement for desired specific effects), editing (the process of selecting, operating, and ordering images and sound) audio (expression and utilization of sounds) lighting (the manipulation of light based on the target mood). TECHNICAL CODES VISUAL / SYMBOLIC CODES Audience-based Setting -the time & place of the scene Mise en scene – French term means “everything within the frame” Acting – the portrayal of the actors in creating media products Color – usually associated with cultural aspects WRITTEN CODES → The use of language style and textual layout (headlines, captions, speech bubbles, language style, etc.)  CONVENTION Form conventions areRefers ways to in the which the types of generally acceptedmedia codes are expected to be arranged. way of doing things that has Story conventions refer to theinto formed basic structures a habit of narratives. because of Examples of story conventions repeated involve exposure narrative and structures, character constructions, and point experience of view. of these messages. Genre conventions refer to the common use of the elements of narratives such as the characters, settings, or themes in a certain type of media. It is usually linked to the expectations of the audience  Media producers, stakeholders, and audience MEDIA PRODUCERS - refer to the people who initiate, plan, and produce media texts. STAKEHOLDERS - refer to people or organizations that share the same interests or intentions. AUDIENCE - is a significant element in delivering media texts AUDIENCE ANALYSIS -the process of looking into the demographics(age, gender, social status,etc.) and psychology(values, beliefs attitude) of the audience 1 http://dimland.blogspot.com/2016/11/ 2 https://i.pinimg.com/originals/99/4f/e6/994fe6f9720c112 c9ed947bc8449f32c.jpg 3 4 https://www.msureporter.com/2017/04/18/what-makes- a-memorable-advertisement/ https://www.marketing91.com/social-advertising/ ASSIGNMENT TURNED IN REQUIRED 3 OF PHOTOGRAPHS. ALL IMAGES CLEARLY REPRESENT ASSIGNMENT FOCUS COMPOSITION/CREATIVITY EYE MOVEMENT, SPACE USAGE, ORGANIZATION ETC. SHOWS UNIQUE APPROACH TO ASSIGNMENT INTEREST/EMOTIONAL RESPONSE POWERFUL PICTURES. THE PICTURES SPEAKS FOR THEMSELVES AND CREATES INTEREST FOR THE VIEWER EFFORT AND PARTICIPATION DISPLAYED A CLEAR EFFORT TO EXPERIMENT AND EXPRESS ONESELF IN THE IMAGES