Media and Information Literacy PDF

MEDIA AND INFORMARION LITERACY INTRODUCTION TO Media and Information Literacy T Med  Media and Information Literacy involves necessary skills that let a person interact using different media platforms and get access to information around th...

MEDIA AND INFORMARION LITERACY INTRODUCTION TO Media and Information Literacy T Med  Media and Information Literacy involves necessary skills that let a person interact using different media platforms and get access to information around the globe. The Role of Media in the Communication Process MEDIA AND INFORMATION LITERACY Lesson One  Components of Communication Business Communication for Success - McLean 1. Source 2. Message 3. Channel a person, group, stimulus or tool or or entity that manner in meaning forms, creates, which the produced by messages will sends, or the source for be carried forwards a the receiver through from message or or the information audience source to the receiver  Components of Communication Business Communication for Success - McLean 4. Receiver 5. Feedback 6. Environment receives the message or atmosphere, message from the response of the physical and source, analyzing receiver which is psychological, and interpreting sent back to the where you send the message in ways source and both intended and receive unintended by the messages source  Components of Communication Business Communication for Success - McLean 7. Context 8. Interference communication anything that interaction blocks or changes involves the the source’s setting, scene, and intended meaning expectations of the of the individuals message involved  FORMS OF COMMUNICATION 01. ▪ communication with oneself using internal vocalization or reflective thinking ▪ When we quietly decide ▪ when we contemplate on what decisions to make ▪ When we make observations or Intrapersonal formulate opinions  communication between 02. two different people who may or may not have a direct relationship with each other but are mutually and actively part of the communication process Interpersonal  MIL MEDIA AND INFORMATION LITERACY 03. communication between three or more people interacting to achieve a Group specific objective or a certain goal 04. sender-focused form of communication in which one person is typically responsible for conveying information to an Public audience 05. transmitted to many people through print or electronic media Mass MEDIA ▪ ways that large numbers of people receive information and entertainment (Oxford Learner’s Dictionaries) ▪ combination of physical objects used to communicate; source of credible information in which contents are provided t (UNESCO Media and Information Literacy Curriculum for Teachers) ▪ something we use when we want to communicate with people indirectly (David Buckingham) ▪ refers to the print medium of communication and the broadcast medium of communication (Presidential Decree No. 1019 (1976))  instrument for transmitting information vehicle for a message Media Different MEDIA ▪ print media ▪ broadcast media ▪ new media  Information is one of the reasons why communication is done in the first place, and this information can be shared through media.  Media shapes the message that we intend to communicate. The kind, quality, and quantity of information that you can communicate is determined by the media that you use. MEDIA AND INFORMARION LITERACY Media Literacy Information Literacy Technology Literacy Media Literacy capacity of an individual to understand the functions of media and determine the relevant use and worth of media platforms access, analyze, evaluate, and create media in a variety of forms Information Literacy communication or acquiring of data or facts that relate to the use of media information recognize when information is needed and to locate, evaluate, and effectively communicate information in its various formats. Technology Literacy skill of an individual to manipulate technology independently or with the assistance of others in using the technology in an efficient and suitable way responsibly, appropriately, and effectively use technological tools MEDIA AND INFORMATION Both involve analyzing content MEDIA AND TECHNOLOGY Both require staying updated with trends and technologies Acquire information INFORMATION AND TECHNOLOGY Both require staying updated with trends and technologies Navigating digital world MEDIA, INFORMATION, AND TECHNOLOGY Analyzing content Tech-savvy Ethical awareness Effective communication Hierarchical Relationship  MEDIA LITERACY INFORMATION LITERACY TECHNOLOGY LITERACY MEDIA AND INFORMATION LITERACY Able to look for relevant information from various media with the help of technology. Responsible Use OF MEDIA AND INFORMATION RJPL CSHS  Information Disorder ways our information environment is polluted Information Disorder Misinformation Disinformation Malinformation Misinformation information that is false, but the person sharing or disseminating it unknowingly perceives it as something true inadvertent spread of false or misleading information What is Information Disorder? (abc.net.au) Disinformation content that contains false information with the deliberate intention to mislead or deceive the audience intentionally false and designed to cause harm Information Disorder Syndrome and its Management - PMC (nih.gov) Malinformation information that is based on reality but is used to inflict harm private information that is spread to harm a person or reputation Information Disorder Syndrome and its Management - PMC (nih.gov) Be mindful! Not all posts in social media and news are real, and need to be interpreted carefully https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7580464/  Not all posts in social media and news are real, and need to be interpreted carefully guides.temple.edu  Responsibility as Media Consumer Author Format Audience Who created this What creative How might other message? techniques are people Two fundamental used to attract understand this insights about all my attention? message media – differently than “constructedness” me? and choice Responsibility as Media Consumer Content Purpose What values, lifestyles, Why is this and points of view are message being represented in, or sent? omitted from, this message? Responsibility as Media Producer Give credit where credit is due. 01 Avoid sharing raw and unverified information 02 Responsibility as Media Producer Think about who can see what you have shared 03 Be open to learning and constructive criticisms 04 Responsibility as Media Producer Share expert knowledge 05 Respect other people’s privacy 06 Responsibility as Media Producer Always be respectful 07  The Evolution of Traditional to New Media RJPL CSHS  Evolution of Media Pre-Industrial Industrial Electronic Information Pre-Industrial ABOUT Before 1700s (about 45 million years ago) discovered fire, developed paper from plants and built weapons used stone tools and metals as part of their daily activities like hunting and gathering used crude stone tools to create things considered rock art SAMPLE These prehistoric arts such as petroglyphs and pictographs were considered the earliest forms of traditional media  Examples Pre-Industrial Age Cave paintings (35,000 BC) Clay tablets in Mesopotamia (2400 BC) Papyrus in Egypt (2500 BC) Acta Diurna in Rome (130 BC) Dibao in China (2nd Century) Codex in the Mayan region (5th Century) Printing press using wood blocks (220 AD)  ABOUT Industrial Industrial revolution in Great Britain substitution of handy tools with machines people used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press)  Examples Industrial Age Printing press for mass production (19th century) Newspaper- The London Gazette (1640) Typewriter (1800) Telephone (1876) Motion picture photography/projection (1890) Commercial motion pictures (1913) Motion picture with sound (1926) Telegraph Punch cards  ABOUT utilized the power of electricity invention of the transistor ushered in the electronic age long distance communication became more efficient Electronic  Examples Electronic Age Transistor Radio Television (1941) Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951) Mainframe computers - i.e. IBM 704(1960) Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976) OHP, LCD projector  ABOUT information age is a period also known as the digital age use of the worldwide web through an internet connection communication became faster and easier with the use of social networks or social media platforms people advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Information voice, image, sound and data are digitalized  Examples Information Age Web browsers: Mosaic (1993), Internet Video chat: Skype (2003), Google Explorer (1995) Hangouts (2013) Blogs: Blogspot (1999), LiveJournal Search Engines: Google (1996), Yahoo (1999), Wordpress (2003) (1995) Social media: Friendster (2002), Multiply Portable computers- laptops (1980), (2003), Facebook (2004) tablets (1993) netbooks (2008), Microblogs: Twitter (2006), Tumblr Smartphones (2007) Wearable technology Video: YouTube (2005) Cloud and Big Data Augmented Reality / Virtual Reality Types of Media Media and Information Literacy RJPL CSHS RJPL CSHS 2024 Types  1 2 3  PRINT MEDIA BROADCAST NEW MEDIA 55 Media vehicle or means of message delivery system to carry message to a targeted audience 56  Print Media consisting of paper and ink reproduced in a printing process printed materials that contain words and images 57 RJPL 202 RJPL CSHS 2024 Types of Print TEXT simple and flexible format for conveying ideas, whether handwritten or printed MEDIA refers to pictures, photos, images, and VISUAL MEDIA graphics used to channel communication using the sense of sight 58  Broadcast Media reaches target audiences using airwaves as the transmission medium inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses uses a wide range of audio-visual materials as well as electronic or electro-magnetic mediums to share news, information, entertainment, ads, with the target audiences or public 59 Presentatio 20 RJPL CSHS 2024 Types of Broadcast AUDIO uses audio or voice recording as a medium in the delivery of information MEDIA concerned with the computer-controlled MULTI integration of text, graphics, drawings, still and moving images MEDIA (video), animation, audio, and any other media where every type of information can be stored, communicated, and handled digitally 60  New Media content organized and distributed on digital platforms such as the Internet used to integrate the different technologies emerging on one digital platform to organize and distribute content those digital media that are interactive, incorporate two-way communication very easily processed, stored, transformed, retrieved, hyperlinked and, perhaps most radical of all, easily searched for and accessed 61 RJPL 202 62  Media and Information Sources Media and Information Literacy rizeljoyplingao  Media and Information Sources 01 Indigenous Source 02 Library 03 Internet rizeljoyplingao  Indigenous Knowledge unique to a special culture or society, most often it is not written down. rizeljoyplingao  I. forms of media expression Indigenous conceptualized, produced, and Media circulated by indigenous peoples around the globe as vehicles for communication. rizeljoyplingao  Indigenous Media’s characteristics 1oral tradition of 3 information exchange communication is face to- face 2 4 information are store information contain within in memories the border of the community rizeljoyplingao  place in which literary, musical, artistic, or reference materials are II. kept for use but not for sale. Library rizeljoyplingao  Types of Library Academic Library School Library colleges and Kindergarten to Grade 12 universities Public Library Special Library cities and towns specialized environments rizeljoyplingao  III. global computer network providing Internet a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols rizeljoyplingao  Evaluating Information found in the Internet 1 Authorship 2 Publishing Body 3 Accuracy and Verifiability 4 Currency rizeljoyplingao Skills for Media Literacy Media and Information Languages RJPL CSHS RJPL CSHS how media producers make meaning about a certain medium Media Language they are producing and how they transfer that meaning to their target audience include the repeated use of particular words, phrases and images, also known as verbal or visual language RJPL CSHS Media Language Denotative Meaning Connotative Meaning literal meaning of the media text various interpretations that the text suggests to the audience red small wild dog attractive lady RJPL CSHS established meaning, denotation or connotation, to the target audience system of signs that when Media Codes put together create meaning RJPL CSHS Types of Media Codes Symbolic Technical Written Codes Codes Codes RJPL CSHS A. Symbolic Codes The meaning of the It shows what is product is not based on beneath the surface of the product itself but on what we see (objects, the interpretation of the setting, body language, audience clothing, color, etc. ) RJPL CSHS Symbolic Codes includes… Mise en Setting Acting Color scene Time and place of It describes all Portrayal of the Highly connotative the narrative or a the features (set actors in creating when it comes to specific scene design, media products interpretations. It is costume, props, also usually staging) within a associated with frame of media cultural aspects products. RJPL CSHS B. Technical Codes The way in which equipment is used to tell It include camerawork, the story (camera editing, audio, and techniques, framing, lighting. depth of fields, lighting and etc.) RJPL CSHS Camera Techniques Extreme Wide Shot Wide Shot Shot of a view of scenery as far horizon. A view of situation or setting from a distance RJPL CSHS Camera Techniques Medium Shot Medium Close- up Shows a subject down to his or her waist Shows a subject down to his or her chest with a space above to his or her head. with a space above to his or her head. RJPL CSHS Camera Techniques Close- up Two Shot A full screen shot of a subject face A two shot is a type of shot in which the frame encompasses two people. RJPL CSHS Camera Techniques Cut Away Over the Shoulder interruption of a continuous shot by the camera is placed above the back of the inserting a shot of something else. shoulder and head of a subject. RJPL CSHS Camera Techniques Point of View Selective Focus angle that shows what a character is looking at Using a shallow depth of field the subject can be rendered in sharp focus with the rest of the image blurring into the image foreground and background. RJPL CSHS Camera Techniques Eye-Level level of your camera is placed at the same height as the eyes of the characters in your frame RJPL CSHS Camera Techniques Low Angle High Angle shot from a camera angle positioned camera looks down on the subject from a anywhere below the eye line, pointing high angle and the point of focus often upward gets "swallowed up" RJPL CSHS Camera Techniques Bird's Eye View Worm’s Eye View camera shoots a scene from directly shot that is looking up from the ground overhead RJPL CSHS C. Written Codes The formal It includes the written language printed language used in a media and the spoken product language. RJPL CSHS the accepted ways of using media codes closely connected to the Media audience expectations of a Conventions media product RJPL CSHS Types of Media Conventions Form Story Genre Conventions Conventions Conventions RJPL CSHS A. Form Conventions A number of television These are the certain series usually begin with a ways we expect types of short recap of the media’s codes to previous episode and end be arranged. with a preview of the next episode. RJPL CSHS B. Story Conventions Examples of story These are common conventions involve narrative structures and narrative structures, understandings that are character constructions, common in story telling and point of media products. view. RJPL CSHS C. Genre Conventions Refer to the common It points to the common use of the elements of use of tropes, narratives such as the characters, settings or characters, settings, or themes in a particular themes in a certain type type of medium. of media.  rizeljoyplingao Legal, Ethical and Societal Issues in Media and Information Media and Information Literacy RJPL Intellectual Property creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce − World Intellectual Property Organization, 2016 rizeljoyplingao Intellectual Property Intellectual Property Code (RA 8293) Cybercrime Prevention Act (RA 10175) rizeljoyplingao  Copyright Patent Trademark Industrial Design Geographical Indications and Appellations of Origin Types of IP rizeljoyplingao  COPYRIGHT legal term used to describe the rights that creators have over their literary and artistic works copyright law protects the creator’s work from the moment of creation and the owners do not lose this protection. rizeljoyplingao  PATENT exclusive right granted for an invention It provides the patent owner with the right to consent on the invention or a way for others to use it. rizeljoyplingao  TRADE MARK Distinguished sign of goods or services of one enterprise from those of other enterprises rizeljoyplingao  INDUSTRIAL DESIGN Ornamental or aesthetic aspect of an item Protects only the appearance or aesthetic features of a product rizeljoyplingao  Geographical Indications and Appellations of Origin These are signs used on products possessing qualities, a status, or characteristics that are essentially attributable to that location of origin. rizeljoyplingao FAIR USE legal principle stating that one can use a copyrighted work without a license for the following purposes: rizeljoyplingao Basic Rules of Netiquette 1. Remember That Real People Take Priority 2. If You Wouldn’t Say It to Someone’s Face, Don’t Say It Online rizeljoyplingao Basic Rules of Netiquette 3. If You Wouldn’t Show it in Public, Don’t Share It Online 4. Don’t Exclude Your Audience rizeljoyplingao Basic Rules of Netiquette 5. Don’t “Friend” Then “Unfriend” People 6. Don’t Overload System Resources With Enormous Files rizeljoyplingao Basic Rules of Netiquette 7. Respect People’s Privacy 8. Don’t Repost Without Checking the Facts rizeljoyplingao Basic Rules of Netiquette 9. Check and Respond to Email Promptly 10. Update Online Information That People Depend Upon rizeljoyplingao Digital Computer Cyberbullying Divide Addiction  Gap between demographics and regions that have access to trendy info and technology, and Digital people that do not or Divide have restricted access.  A disorder in which the individual turns to the Internet or plays computer games to change moods, overcome anxiety, deal Computer with depression, reduce isolation or loneliness, or Addiction distract themselves from overwhelming problems.  Use of digital means of communication that could hurt or harass a person Anti-Bullying Act of 2013 (Republic Act No. 10627) Cyberbullying Cybercrime Prevention Act of 2012 (Republic Act No. 10175)