Media Information Literacy 3rd Quarter PDF

MEDIA INFORMATION LITERACY THIRD QUARTER Coverage Communication Media Literacy, Information, and Technology Literacy Media and Information Sources * It is the “act or process of using words, sounds, signs, or behaviors to express or e...

MEDIA INFORMATION LITERACY THIRD QUARTER Coverage Communication Media Literacy, Information, and Technology Literacy Media and Information Sources * It is the “act or process of using words, sounds, signs, or behaviors to express or exchange information, ideas, thoughts, feelings, etc., to someone else”. * The exchange of information and the expression of feeling that can result in understanding. What is Media? * Media refers to the combination of physical objects used to communicate or mass media communication through physical objects, such as radio, television, computers, telephone, mobile phone, film, etc. * Refers to any physical object used to communicate media messages. We might ask ourselves… * Media are the source of credible information in which contents are provided through editorial process determined by journalistic values and therefore, editorial accountability can be attributed to an organization or a legal person. Media samples - Snail mail - Radio or Television - E-mail - Cellphones - Telephones - Telegrams - Newspapers - Cassette tapes – voice recordings MEDIA LITERACY * Is understanding and using mass media in either an assertive or nonassertive way, including an informed and critical understanding of media, what techniques they employ and their effect. * Is the ability to read, analyze, evaluate and produce communication in a variety of media forms, e.g. television, print, radio, computer, and others. 1|  MEDIA INFORMATION LITERACY THIRD QUARTER * The ability to decode, analyze, evaluate, and What about Education centuries ago? produce communication in a variety of forms ▪ Education was expensive, books were handwritten. INFORMATION LITERACY - Only the affluent families could afford to hire * Information is a broad term that can cover data, tutors for the 3Rs (reading, writing, arithmetic) knowledge derived from study, experience, or ▪ Printing presses were discovered by the Chinese instruction, signals or symbols. - Information dissemination is affordable. - Books were printed for mass distribution. * Information is often used to describe knowledge of - The affluent families no longer had the specific events or situations that has been exclusive privilege to get educated. gathered or received by communication, intelligence or news. How about NEWS? ▪ Newspapers were developed to provide Information Literacy defined… information (cities and countryside) * Information literacy refers to the abilities to ▪ Radio was invented (20th century) recognize when information is needed and to - Paved the way for easier dissemination of locate, evaluate, effectively use, and communicate events from urban to rural areas information in its various formats. ▪ Television was invented (20th century) * Information literacy is the keystone of lifelong - News is readily available (local, national, and learning. international) * A person becomes information literate when he has learned to maximize all kinds of information New Media sources in finding answers to his queries. ▪ Last quarter of 20th century, new media is available. - Easy access to information using the internet. - We gather information in the comfort of our homes. - We no longer have to go out to get information. ▪ Information dissemination has gone a long way with the advent of the new media. - People have rediscovered directions to solve information problems. - Telegram met its natural death with the advent of text messaging. TECHNOLOGY LITERACY ▪ The science in industry, engineering, etc., to invent useful things or to solve problems. - Examples: Traditional telephones to Table of Indicators of the BIG 6 Information Literacy smartphones - From transistor radios to podcast How Do the information were disseminated to the - From paper books to electronic books people centuries ago? >> hence, advancements never stop. ▪ Through announcement in the public by the >> the innate nature of man being. messenger endlessly unsatisfied serves as one of the reasons - It’s being read from the scroll. why this phenomenon never ceases, and the - Oral and written. advent of modern technology can be considered as ▪ A messenger will travel to far distant places for the one of the obvious indicators. information to reach those places. 2|  MEDIA INFORMATION LITERACY THIRD QUARTER Early years of technology SIMILARITIES and DIFFERENCES of MEDIA ▪ Humans are distinct to animals because of our LITERACY, INFORMATION LITERACY, and intellectual capacity. TECHNOLOGY LITERACY Early Tools: Flint – used for scraping and cutting DIFFERENCES AND CORRELATIONS Fire – one of the most significant contributions of man. ▪ Media literacy primary focuses on how people - Discovered by the Peking man 500,000 years consume media, fueled with the right knowledge ago in China (some experts claim that this on how it can affect them, their beliefs, and their contribution had already been discovered viewpoints. much earlier in Africa) ▪ This kind of literacy which includes the knowledge - Fire is very important invention (roasting, of using physical objects (radio, tv, newspapers) provide warmth. encourages people to broaden their consciousness on vast information that are readily available to be The Advent of Modern Technology consumed. ▪ Everything is just a click away, because of innovations, we were interconnected through the ▪ Information becomes worthless if consumers do use of internet. not have adequate understanding on filtering ▪ Conventional media affected everyone’s life what are needed for a certain circumstance. - Television ▪ E.g. T.V. it your main purpose is to get information - Radio from news program, watching Kdrama, does not - Newspapers help you achieve such purpose. - Magazines ▪ Having the right knowledge on what information - Social media (SNS: Facebook, twitter, Tumblr is needed must correcpond to what form of media and Instagram) is used. ▪ New JARGONS surfaced because of the influence of SNS ▪ Information Literacy may also affect the use of - Selfie – taking someone’s own photo technology. It continuously expands and endlessly - Hashtag – defined by # symbol to generate offers possibilities. trends ▪ If information is not properly filtered, these two - Tweet – status on Twitter cannot harmoniously coexist. ▪ Social media has become a pioneer of ▪ If you purchase a cellular phone for the purpose of technological innovations. It resulted to the calling and texting, choosing a expensive android inventions of Smart phones, tablets and other phone is downright impractical. portable devices. ▪ Waste of technology ▪ These gadgets have also dramatically innovated ▪ Waste of money from its traditional ancestors in the form of early ▪ Because there are features (most) that has not been computer units, telephones, beepers, and others. maximized. ▪ Smartphones have literally outdated conventional cellular phones (keypad) TECHNOLOGY AND MEDIA LITERACY ▪ Phablet – simplified gadgets, a combination of a ▪ Are directly related to each other. tablet and smartphone ▪ Media literacy basically covers the knowledge on ▪ Sophisticated laptops, offers touch screens, sleek, physical and virtual channels in getting the rotating screen, detachable screens convertible message across, technology is in fact, the into a tablet. innovative means to reach such goal ▪ Media literacy is simply knowing the right TECHNOLOGY LITERACY channel, while technology literacy is using the The responsible use of various technological tools to right tool designed to let media do its purpose. meet one’s goals in acquiring and giving the right information. 3|  MEDIA INFORMATION LITERACY THIRD QUARTER Their Common Goal needed and have the ability to locate, evaluate, and ▪ Clarifying the differences among them use effectively the needed information.” ▪ Aim for the common goal of achieving their harmonious integration for the benefit of the Six Indicators of Being Information Literate consumers. - Determine the extent of information needed. ▪ All these three are after the right consumption of - Access the needed information effectively and information through effective media use and efficiently technological means. - Evaluate information and its sources critically ▪ If done right, may be beneficial not only on the - Incorporate selected information into one’s individual level, but on the societal level as well. knowledge base ▪ It may also endlessly offer benefits that may - Use information effectively to accomplish a positively change the lives of many in the future. specific purpose. - Understand the economic, legal and social issues INFORMATION LITERACY surrounding the use of information, and access Nature Of Information and use information ethically and legally. ▪ Information is derived from the Latin word Informare which means “to give form, shape, or character to” something ▪ It is responsible for integrating substance to everything around us, for the purpose of adhering “sense” to anything we perceive; it provides Topic Outline knowledge for people to consume. Media and Information Sources A. Sources of information Importance Of Information  Indigenous knowledge ▪ Information provides richness to reality  Library (borgmann 1999)  Internet ▪ It is able to transform and improve everything by  Mass media providing terminologies and labels. B. Pros and Cons of the different Types of Media ▪ Information can be of great help by promoting a as Sources of Information “universal language” for people to share and C. Evaluating Information Sources understand. ▪ TWOFOLD PURPOSE ▪ To name someone or something SOURCES OF INFORMATION ▪ To represent reality TRADITIONAL/INDIGENOUS KNOWLEDGE  Indigenous Knowledge (IK) is the Local Decoding Signs Knowledge – knowledge that is unique to a given ▪ Semiotic theory (Roland Barthes) culture or society. ▪ Centers on signs and how people decode and  IK contrasts with the international knowledge interpret them. It goes beyond the literal use of system generated by universities, research language to provide information. Rather, it focuses institutions and private firms. on how everything around us, may it be a physical  Information handed from one generation to other. attribute, an object, or fashion sense, is able to  May not be based on facts but based from past provide information through a sign system experiences, culture, way of life – “pamahiin”. established by a society.  Includes myths, folklores, urban Legends, and stories of “aswang, tikbalang and other mythical Indicators Of Information Literacy creatures. ▪ Information is pervasive, it is essential to know and assess how people consume and interpret it. INDEGENOUS MEDIA ▪ Information literacy must be taken into  owned, controlled, and managed by indigenous consideration. peoples in order for them to develop and produce ▪ Information literacy as a set of abilities requiring culturally appropriate information in the individuals to “recognize when information is languages understood by the community by 4|  MEDIA INFORMATION LITERACY THIRD QUARTER utilizing indigenous materials and resources, reflecting community needs and interests, visions and aspirations, and independent from vested interest groups. CHARACTERISTICS  Oral Tradition of Communication  Store Information in memories.  Information exchange in face to face.  Information is contained within the boarder of community. LIBRARY DEFINITION  A building or room containing collections of books, periodicals, and sometimes films and recorded music for people to read, borrow or refer to.  A collection or group of collections of books and/or other print or non-print materials organized and maintained for use. LIBRARY SOURCES  Information from books, studies, Research, etch.  Has Primary, Secondary, and Tertiary sources. A. Primary Sources - Originally written by the author - Information direct from the author’s life. Ex: Biography, Discovery, Experimental Output B. Secondary Sources - Witten by another person. - Second-handed information. - Ex: autobiography, interview, documentary. C. Tertiary Sources - Information handed from one author to another. - A compilation of information/works from different authors coming from multiple sources. - - 5|