Core 010: Media Information Literacy Reviewer PDF

**CORE 010: MEDIA INFORMATION LITERACY -- REVIEWER** ***Prepared by: Mr. Warren Agramon*** **MEDIA** - The word media refers to any form of communication that delivers information. Common media outlets include newspapers, radio, television, magazines and internet sources like blogs or online publi...

**CORE 010: MEDIA INFORMATION LITERACY -- REVIEWER** ***Prepared by: Mr. Warren Agramon*** **MEDIA** - The word media refers to any form of communication that delivers information. Common media outlets include newspapers, radio, television, magazines and internet sources like blogs or online publications. **LITERACY** - Literacy is the ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts. **MEDIA LITERACY** - The ability to critically analyze stories presented in the mass media and to determine their accuracy or credibility. **INFORMATION LITERACY** - Information literacy is the ability to find, evaluate, organize, use, and communicate information in all its various formats, most notably in situations requiring decision making, problem solving, or the acquisition of knowledge. **TECHNOLOGY LITERACY** - Technology literacy is the ability to use, comprehend, manage, and analyze technology safely, effectively, and responsibly. This literacy includes using technology to evaluate, create, and integrate information. **THE EVOLUTION OF TRADITIONAL TO NEW MEDIA** **THE MCLUHAN MANTRA** - Marshall McLuhan, who is famous for the phrase "the medium is the message" and is the proponent of the media theory on technological determinism, believed that society is driven by changes in media and communication technology. A. **PREHISTORIC FORMS OF MEDIA** - (FROM 2,000 BC TO 4,000 BC) During prehistoric times, only those at the top had practical access to several powerful forms of media. a. Rock Carving b. Song, Music, and Dance c. Body Art d. Jewelry e. Mythology f. Sculpture g. Cave Painting h. Megalithic Literature i. Pottery B. **INDUSTRIAL AGE** - This period of history encompasses the changes in economic and organization that began around 1760 in Great Britain and later in other countries. a. 1774: Invention of the Electric Telegraph by George Louis Lesage b. 1829: Invention of Typewriter by W.S. Burt c. 1876: Invention of the Telephone by Alexander Graham Bell d. 1877: Invention of the phonograph by Thomas Alva Edison e. 1894: The invention of the radio by Guglielmo Marconi C. **ELECTRONIC AGE** - Electronic age is called an era of instant communication. a. 1940: Community Antenna Television system, early cable b. 1950: Black and White TV came out and became mainstream c. 1960: Rise of FM radio d. 1963: Introduction of audio cassettes e. 1972: Email was developed by Ray Tomlinson f. 1973: First handheld mobile phone by John Mitchel and Martin Cooper g. 1975: Introduction of VCRs (videocassette recorder) h. 1980: Colour television became mainstream and the first online newspaper---Columbus Dispatch i. 1981: IBM personal computer was introduced D. **INFORMATION AGE** - The Information Age (also known as the Computer Age, Digital Age, or New Media Age) is a historical period that began in the mid-20th century. **\ ** **INFORMATION LITERACY** - to express personal ideas, develop others, learn new things, or simply identify the truth or factual evidence about a topic. **COMPONENTS OF LITERACY** 1. **Identify** - It is about identifying the nature and extent of the needed information. 2. **Evaluate** - It is the ability to evaluate information and its sources critically. 3. **Find** - Locating a book in the library using its call number Choosing best keywords or phrases in searching online or in the library database. 4. **Apply** - It is the ability to apply information to achieve a purpose. 5. **Acknowledge** - It is the ability to acknowledge the sources of used information. It also includes the understanding of ethical legal and societal issues surrounding information. 1. **COPYRIGHT** - protects owner of his right for use and distribution of original work for his lifetime plus 50 years. 2. **FAIR USE** - limitation and exception to exclusive right granted by copyright law, no need to ask permission (ex. Criticisms, teaching, research, and news reporting.) 3. **PUBLIC DOMAIN** - after copyright expires, available for public domain and can be used for free. 4. **PLAGIARISM** - is a "wrongful appropriation" and "stealing and publication" of another author's language, thoughts, ideas, or expressions". **APA (American Psychological Association)** - For education and sciences.is used primarily in the (social and behavioral) sciences and in fields related to education. **MLA (Modern Language Association)** - For humanities. is primarily used in humanities subjects such as languages, literary studies, and media studies. **MEDIA** - It is a mass communication regarded collectively It is used to transfer information to an audience for mass informing. **MEDIA TYPES** 1. **Print Media** - This media types involves the usage of physical medium such as paper, cloth etc. Printed and distributed Involves reporting/writing and editing. 2. **Outdoor Media** - Focuses on outdoor advertisement public information and advisory. Reaches public that are outside their homes and offices. 3. **Broadcast Media** - Transmits information to a wider and/ or further audience as possible. Immediate transmission of information through signals. 4. **New Media** - Newest type of media Internet is the main gateway in accessing information Provides connection with people across the globe making it easy to transmit information. 5. **Social media** - forms of electronic communication (such as websites) through which people create online communities to share information ideas, personal messages, etc. 6. **Media Convergence** - forms of electronic communication (such as websites) through which people create online communities to share information ideas, personal messages, etc. **MEDIA AND INFORMATION SOURCES** - It refers to the various ways through which we communicate in society. **INDIGENOUS KNOWLEDGE** - is the unique knowledge confined to a culture or society. It is also known as local knowledge, folk knowledge, people\'s knowledge, traditional wisdom or traditional science. **INDIGENOUS MEDIA** - media may be defined as forms of media expression conceptualized, produced, and circulated by indigenous peoples around the globe as vehicles for communication, including cultural preservation, cultural and artistic expression, political self-determination, and cultural sovereignty. **\ ** **MEDIA INFORMATION AND MAJOR TYPE OF SOURCES** A. **INDIGENOUS** - The word indigenous means native or local and indigenous knowledge refers to knowledge that is unique to a specific society. The following are forms of indigenous media. a. Folk or Traditional Media b. Gatherings and Social Organizations c. Direct Observation d. Records e. Oral Instruction B. **LIBRARY** - This is a place where you can find books, manuscripts, recordings, or films. These materials are kept for public use, and they are not for sale. Types of Libraries are the following. f. Academic (in colleges and universities) g. Public (in cities and towns) h. School (for students from kindergarten to Grade 12) i. Special (found in special fields like hospitals, corporations, museums, the military, private business, and the government) C. **INTERNET** - Getting information from the internet becomes crucial these days. It must be reliable, accurate, valuable, has authorship, and there's timeliness. Always look for the author, date of publication, citations, and domain. j..com means commercial. k..gov means government. l..edu means educational. m..org means a nonprofit organization. n..mil means military. **MEDIA INFORMATION LANGUAGES** - Media and information languages are the codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages and information sources to an audience. **CODES** - consist of signs that have meaning, and the meanings are dictated by agreed rules of interpretation. a. **Technical Codes** - According to Arniel Ping technical codes are all the ways in which equipment is used to tell a story in a media text like camera techniques, framing, lighting, etc. a. **Camerawork** -- refers to the process of operating, positioning and moving the camera. b. **Audio** -- is the expressive or naturalistic use of sound. c. **Editing** -- process of choosing and manipulating and arranging images and sound. d. **Lighting** -- manipulation of natural or artificial light to selectively highlight specific elements of the scene. b. **Symbolic codes** - Are social in nature. Such codes exist beyond the media products themselves but can be interpreted in similar ways in the everyday life of the viewer. e. **Setting** -- time and place of the narrative. f. ***Mis en scene*** -- French term meaning everything within the frame. g. **Acting** -- actors portray characters in media. h. **Color** -- has highly cultural and strong connotations. c. **Written Codes** - are the formal written language used in a media product. **Legal, Ethical and Societal Issues in Media and Information** ***Republic Act 8293 ALSO KNOWN AS INTELLECTUAL PROPERTY CODE OF 1997*** Intellectual property, or IP, as defined by the **World Intellectual Property Organization (WIPO),** is the \"Creation of the mind, such as inventions, literary and artistic works designs, and images used in commerce. a. **Copyright** -- legal term use to describe the rights that creators have over their literacy and artistic works. b. **Patent** -- Provides the patent power with the right to decide how or whether the invention can be used by others in exchange for this right. c. **Trademark** -- a sign of capable of distinguishing goods or services of one enterprise from those of other enterprises. **REGISTRING COPYRIGHT** - Majority of the state signatories of WIPO adhere to the Berne Convention that provides automatic copyright protection. This means that a registration or any other formality is not required. **INTERNET ADDICTION** - Excessive use of online media can interfere with certain mechanisms that keep flame wars and cyberbullying at bay. **CYBERBULLYING** - An ill-managed impression often invites unwanted, offensive, and perhaps violent responses from other people. **RESPONSIBLE NETIZENSHIP** - Becoming a flame warrior can be an indication of one's failure to be a responsible netizen. **STEALING AND BORROWING** - When the first situation happens, the person committed a grave sin in scholarship which is called plagiarism. ***Distribution of this material are strictly prohibited.*** ***All rights reserved.***