Media Information Literacy Overview

Media Information Literacy - Reviewer

• Media: Any form of communication delivering information (newspapers, radio, television, magazines, internet).
• Literacy: The ability to identify, understand, interpret, create, communicate, and compute using printed and written materials.
• Media Literacy: The ability to critically analyze media messages and assess their accuracy.
• Information Literacy: The ability to find, evaluate, organize, use, and communicate information in various formats.
• Technology Literacy: The ability to use, comprehend, manage, and analyze technology safely and responsibly.

Pre-historic Forms of Media (2000 BC-4000 BC)

• Only the elite had access to powerful media forms.
• Examples: Song, music, dance, rock carvings, body art, jewelry, mythology, sculpture, cave painting, and megalithic literature.

Industrial Age (1760 - Present)

• Period of major economic and organizational changes, particularly starting in Great Britain.
• Inventions: Electric telegraph (1774), typewriter (1829), telephone (1876), phonograph (1877), and radio (1894).

Electronic Age

• An era of instant communication.
• Developments: Community antenna television (1940), black and white television (1950s), FM radio (1960s), audio cassettes (1963), email (1972), handheld mobile phones (1973), VCRs (1975), color television (1980s), and personal computers (1981).

Information Age

• Also known as the computer age, digital age, or new media age.
• Started in the mid-20th century.
• Media includes print, outdoor, broadcasting, new media, social media, and convergent media.

Information Literacy Components

• Identify: Understanding the nature and extent of needed information.
• Evaluate: Critically evaluating information and its sources.
• Find: Locating information using various methods (libraries, databases).
• Apply: Applying information to achieve a specific purpose.
• Acknowledge: Acknowledging information sources and understanding related ethical, legal, and societal issues.

Ethical Use of Information

• Copyright: Protects an author's rights for 50 years plus their lifetime.
• Fair Use: Limitations and exceptions to copyright (criticism, teaching, research, news reporting).
• Public Domain: Information available to the public after copyright expires.
• Plagiarism: Wrongful appropriation of others' work (language, thoughts, ideas, and expressions).

Media Types

• Print media: Newspapers, magazines, books, using physical media.
• Outdoor media: Advertisement, public information and advisory in public spaces.
• Broadcast media: Television, radio, transmitting information to a wider audience.
• New media: Internet (main gateway for information, global connections).
• Social media: Electronic communication for sharing info, ideas, messages (online communities).
• Media convergence: Combining different media forms.

Information Sources

• Indigenous: Native or local knowledge, unique to a culture (media: gather, social organizations, observation, records, oral instruction).
• Libraries: Academic, public, school, special.
• Internet: Various domains (.com, .gov, .edu, .org, .mil) reflecting the source type (commercial, government, education, non-profit, military).
• Media Information Languages: Codes, conventions, formats, symbols, and narrative structures conveying meaning of media.
• Codes: Signs with agreed meanings, including technical (camerawork, audio, editing, lighting).

Media Information Issues

• Indigenous knowledge: Unique knowledge bound to a culture.
• Intellectual property: Legal rights related to creations (copyright, patent, trademark).
• Internet addiction and cyberbullying.
• Responsible netizen.
• Stealing and Borrowing: Plagiarism as a severe form of academic dishonesty.