Media Information Literacy Overview
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Questions and Answers

Which year did the first handheld mobile phone become available?

  • 1973 (correct)
  • 1980
  • 1972
  • 1975
  • The Information Age, also known as the Digital Age, started in the early 20th century.

    False (B)

    What are the five main components of Information Literacy?

    Identify, Evaluate, Find, Apply, Acknowledge

    The ability to critically assess information and its sources is called ______.

    <p>Evaluation</p> Signup and view all the answers

    Match the following types of media with their corresponding definitions:

    <p>Print Media = Physical medium like paper or cloth used for information dissemination Broadcast Media = Transmission of information through radio waves or electromagnetic signals Digital Media = Information shared electronically, often accessed through the internet Social Media = Online platforms for interactive communication and sharing content</p> Signup and view all the answers

    Which of the following is NOT a type of library?

    <p>Corporate (B)</p> Signup and view all the answers

    Outdoor media reaches a broader audience than broadcast media.

    <p>False (B)</p> Signup and view all the answers

    What is the primary purpose of indigenous media?

    <p>Indigenous media serves as a vehicle for communication, cultural preservation, artistic expression, political self-determination, and cultural sovereignty.</p> Signup and view all the answers

    The newest type of media, ______, provides global connectivity and easy information transmission.

    <p>New Media</p> Signup and view all the answers

    Match the following types of media with their primary characteristics:

    <p>Outdoor Media = Emphasizes public information and advisory Broadcast Media = Transmits information through signals New Media = Internet-based and globally accessible Social Media = Online communities for information sharing</p> Signup and view all the answers

    The ability to critically analyze stories presented in the mass media and to determine their accuracy or credibility is known as ______.

    <p>media literacy</p> Signup and view all the answers

    Which of the following is NOT considered a prehistoric form of media?

    <p>The Internet (A)</p> Signup and view all the answers

    Information literacy is the ability to find, evaluate, organize, use, and communicate information in various formats.

    <p>True (A)</p> Signup and view all the answers

    Who is credited with inventing the telephone?

    <p>Alexander Graham Bell</p> Signup and view all the answers

    Match the following inventions with their inventors:

    <p>Electric Telegraph = George Louis Lesage Typewriter = W.S. Burt Telephone = Alexander Graham Bell Phonograph = Thomas Alva Edison Radio = Guglielmo Marconi</p> Signup and view all the answers

    According to Marshall McLuhan's media theory, what drives changes in society?

    <p>Changes in media and communication technology (A)</p> Signup and view all the answers

    The invention of the ______ in 1877 by Thomas Alva Edison allowed for the recording and playback of sound.

    <p>phonograph</p> Signup and view all the answers

    The invention of the television predates the invention of the radio.

    <p>False (B)</p> Signup and view all the answers

    What does the domain '.edu' commonly signify?

    <p>Educational institution (C)</p> Signup and view all the answers

    Technical codes only refer to the use of sound in media production.

    <p>False (B)</p> Signup and view all the answers

    What does 'mis en scene' refer to in media?

    <p>Everything within the frame</p> Signup and view all the answers

    In business, a __________ is used to distinguish goods or services of one enterprise from those of others.

    <p>trademark</p> Signup and view all the answers

    Match the following codes with their descriptions:

    <p>Technical Codes = Camera techniques and editing processes Symbolic Codes = Social meanings interpreted by viewers Written Codes = Formal written language used in media Legal Codes = Regulations governing intellectual property rights</p> Signup and view all the answers

    Which of the following is a component of intellectual property?

    <p>Copyright (A)</p> Signup and view all the answers

    The term 'patent' provides the inventor a right to use their invention without restriction.

    <p>False (B)</p> Signup and view all the answers

    What is meant by 'color' in the context of symbolic codes?

    <p>Cultural connotations and meanings</p> Signup and view all the answers

    Flashcards

    Reliable Information

    Information that is accurate, valuable, and has a definite authorship.

    Media Information Languages

    Codes and conventions that convey meaning of media messages to an audience.

    Technical Codes

    Ways equipment is used in media to tell a story, such as camerawork and lighting.

    Camerawork

    The process of operating, positioning, and moving the camera during filming.

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    Copyright

    Legal rights creators have over their literary and artistic works.

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    Patent

    Right to control the use of an invention, given to its inventor.

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    Trademark

    A sign that distinguishes goods or services of one enterprise from others.

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    Symbolic Codes

    Socially constructed signs that convey meanings beyond media products.

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    Outdoor Media

    Advertising that targets people outside their homes or offices.

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    Broadcast Media

    Media that transmits information to a wide audience via signals.

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    New Media

    Media that uses the Internet as its main platform for information.

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    Social Media

    Electronic platforms where people share ideas and create online communities.

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    Media Convergence

    Combining traditional and digital media forms to communicate.

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    Indigenous Knowledge

    Unique knowledge specific to a particular culture or society.

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    Types of Libraries

    Different libraries serve various purposes like public, academic, and special.

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    Internet as Information Source

    Finding crucial information online in today's digital world.

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    Media

    Forms of communication that deliver information, like newspapers and radio.

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    Literacy

    The ability to identify, understand, and communicate using written materials.

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    Media Literacy

    The ability to critically analyze media stories for accuracy and credibility.

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    Information Literacy

    The skill to find, evaluate, and use information effectively.

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    Technology Literacy

    The ability to use and understand technology safely and effectively.

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    The McLuhan Mantra

    Marshall McLuhan's idea that 'the medium is the message'.

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    Prehistoric Media

    Forms of communication from 2000 BC to 4000 BC like cave painting and body art.

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    Industrial Age Media

    Media evolution starting from the 1760s with inventions like the telegraph and radio.

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    Email Development

    In 1972, Ray Tomlinson developed Email, a method of exchanging digital messages.

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    First Handheld Mobile Phone

    The first handheld mobile phone was created in 1973 by John Mitchel and Martin Cooper.

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    VCR Introduction

    In 1975, VCRs (videocassette recorders) were introduced, allowing users to record and play back video content.

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    Information Age

    A historical period starting in the mid-20th century, marked by rapid advancements in computing and digital communication.

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    Fair Use

    A legal doctrine allowing limited use of copyrighted material without permission for purposes like criticism and education.

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    Public Domain

    Works that are free to use after the copyright has expired.

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    Study Notes

    Media Information Literacy - Reviewer

    • Media: Any form of communication delivering information (newspapers, radio, television, magazines, internet).
    • Literacy: The ability to identify, understand, interpret, create, communicate, and compute using printed and written materials.
    • Media Literacy: The ability to critically analyze media messages and assess their accuracy.
    • Information Literacy: The ability to find, evaluate, organize, use, and communicate information in various formats.
    • Technology Literacy: The ability to use, comprehend, manage, and analyze technology safely and responsibly.

    Pre-historic Forms of Media (2000 BC-4000 BC)

    • Only the elite had access to powerful media forms.
    • Examples: Song, music, dance, rock carvings, body art, jewelry, mythology, sculpture, cave painting, and megalithic literature.

    Industrial Age (1760 - Present)

    • Period of major economic and organizational changes, particularly starting in Great Britain.
    • Inventions: Electric telegraph (1774), typewriter (1829), telephone (1876), phonograph (1877), and radio (1894).

    Electronic Age

    • An era of instant communication.
    • Developments: Community antenna television (1940), black and white television (1950s), FM radio (1960s), audio cassettes (1963), email (1972), handheld mobile phones (1973), VCRs (1975), color television (1980s), and personal computers (1981).

    Information Age

    • Also known as the computer age, digital age, or new media age.
    • Started in the mid-20th century.
    • Media includes print, outdoor, broadcasting, new media, social media, and convergent media.

    Information Literacy Components

    • Identify: Understanding the nature and extent of needed information.
    • Evaluate: Critically evaluating information and its sources.
    • Find: Locating information using various methods (libraries, databases).
    • Apply: Applying information to achieve a specific purpose.
    • Acknowledge: Acknowledging information sources and understanding related ethical, legal, and societal issues.

    Ethical Use of Information

    • Copyright: Protects an author's rights for 50 years plus their lifetime.
    • Fair Use: Limitations and exceptions to copyright (criticism, teaching, research, news reporting).
    • Public Domain: Information available to the public after copyright expires.
    • Plagiarism: Wrongful appropriation of others' work (language, thoughts, ideas, and expressions).

    Media Types

    • Print media: Newspapers, magazines, books, using physical media.
    • Outdoor media: Advertisement, public information and advisory in public spaces.
    • Broadcast media: Television, radio, transmitting information to a wider audience.
    • New media: Internet (main gateway for information, global connections).
    • Social media: Electronic communication for sharing info, ideas, messages (online communities).
    • Media convergence: Combining different media forms.

    Information Sources

    • Indigenous: Native or local knowledge, unique to a culture (media: gather, social organizations, observation, records, oral instruction).
    • Libraries: Academic, public, school, special.
    • Internet: Various domains (.com, .gov, .edu, .org, .mil) reflecting the source type (commercial, government, education, non-profit, military).
    • Media Information Languages: Codes, conventions, formats, symbols, and narrative structures conveying meaning of media.
    • Codes: Signs with agreed meanings, including technical (camerawork, audio, editing, lighting).

    Media Information Issues

    • Indigenous knowledge: Unique knowledge bound to a culture.
    • Intellectual property: Legal rights related to creations (copyright, patent, trademark).
    • Internet addiction and cyberbullying.
    • Responsible netizen.
    • Stealing and Borrowing: Plagiarism as a severe form of academic dishonesty.

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    Description

    This quiz examines the key concepts of media information literacy, including its definition and importance. You'll explore the evolution of media from prehistoric times to the industrial age, understanding how literacy has changed with technology and communication methods. Assess your knowledge of media and information literacy.

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