Media and Information Literacy (MIL) PDF

MEDIA AND INFORMATION LITERACY (MIL) INTRODUCTION TO MIL (PART 1) Communication, Media, and Information Media Literacy, Information Literacy, and Digital Literacy Media and Information Literacy (MIL) WHAT IS the act or process of using words, COM...

MEDIA AND INFORMATION LITERACY (MIL) INTRODUCTION TO MIL (PART 1) Communication, Media, and Information Media Literacy, Information Literacy, and Digital Literacy Media and Information Literacy (MIL) WHAT IS the act or process of using words, COMMUNICATION? sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else Communication (http://www.merriam-webster.com) the exchange of information and the expression of feeling that can result in understanding (http://dictionary.cambridge.org)  WHAT ARE THE TWO BASIC TYPES OF COMMUNICATIONS? NON-VERBAL VERBAL COMMUNICATION COMMUNICATION Signs Oral Symbols Written Colors Gestures body language facial expressions Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/ PROCESS OF COMMUNICATION Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html  TRANSMISSION MODELS Lasswell’s Communication Model (1948) Who Says What In Which To Whom With what Channel effect? COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT  TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948) Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/  RECEPTION MODEL Osgood- Schramm Model Of Communication (1954) Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/  TRANSMISSION MODELS Westley and MacLean’s Model of Communication (1957) Event or Information (X1, X2, X3 and X4…Xn) Feedback (f) Advocate (A) Channel (C) Audience (B) Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/  RECEPTION MODEL Berlo’s SMCR Model of Communication (1960) Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/  Formative Assessment: Recitation Why is communication a process? What are the important elements of communication? How can we achieve an effective communication with other people? Photo Credit: https://www.pinterest.com/pin/157837161915025462/  PICTURE ANALYSIS Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/  PICTURE ANALYSIS Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater Photo Credit: http://www.quickmeme.com/p/3w26jo  How is communication affected by media and information? MEDIA Communication INFORMATION ▪ Communication ▪ data, knowledge Tools derived from study, experience, or instruction, signals or symbols ▪ knowledge of specific events or situations Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/ FORMATIVE ASSESSMENT: RECITATION How do you use Facebook as a tool or medium for communication? How did Facebook affect or change the way we communicate with other people? FORMATIVE ASSESSMENT: RECITATION How did Facebook affect the quantity and quality of information available to people? Is it a good thing or bad thing? Source: https://medium.com/@bobbiefoster/the-fake-news-meme-truth-may-not-be-the-fittest-3d776a0d2cff  SOMETHING TO THINK ABOUT! “The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.” Edward R. Murrow (April 25, 1908 – April 27, 1965), American broadcast journalist. Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html  TERMS TO UNDERSTAND The ability to read, analyze, evaluate and Media Literacy produce communication in a variety of media forms. The ability to recognize when information Information is needed and to locate, evaluate, Literacy effectively use and communicate information in its various formats. The ability to use digital technology, Technology communication tools or networks to (Digital) Literacy locate, evaluate, use, and create information. Source: MIL Curriculum for Teachers by UNESCO, 2011