Q1 Media Information Literacy PDF

7-30-24 - NEWS Communication What is Media and Process of sharing and conveying messages or information from one person Information Literacy? to another within and across channels, Ref...

7-30-24 - NEWS Communication What is Media and Process of sharing and conveying messages or information from one person Information Literacy? to another within and across channels, Refers to the essential competencies contexts, media and cultures (McCornack, (knowledge skills, attitudes) that allow 2014) citizens to engage with media and other information providers effectively, and develop critical thinking and life- long learning skills for socializing and becoming Types of Communication active citizens. (Unesco, 2016) Verbal Communication 1. Media Literacy An interaction in which words are - The ability to access, analyse, evaluate, used to relay a message through and create media in a variety of forms. speech or with the use of voice Key Components: Non Verbal Communication Access: Finding and using media from a An interaction where behavior is variety of sources. used to convey and present a message Analysis: Critically examining media messages to understand their purpose, Process of Communication perspective, and influence. Evaluation: Assessing the quality, credibility, and bias of media content. Creation: Producing media content that is clear, ethical, and effective. 2. Information Literacy - the ability to recognize when information is needed and to locate, evaluate, and use What is Information? effectively the needed information. Processed data and/or knowledge - importance in academic research and derived from study, experience, analysis, everyday decision-making etc. Key Components: Identify: Recognizing the need for What is Media? information and defining the information Channels and ways on how we transmit or problem. communicate messages, communication Locate: Finding information efficiency tools from diverse sources. Evaluate: Assessing the reliability, validity, HOW ARE THE CONCEPTS OF and relevance of information sources. MEDIA and INFORMATION RELATED TO COMMUNICATION Use: Applying information ethically and pergamino(cover) and effectively to solve problems or make papyrus (sheets). Old book decisions. binding is tahi Perganimo: codex vaticans 3. Digital Literacy (1475): old-testament - Skills required to effectively navigate and (Hebrew), new testament participate in the digital world. (Greek) - made from - Includes safe internet practices, animal skin understanding digital footprints, and responsible online behavior. 2. Industrial Age (1700’s-1900’s): steam engine Key Components: People used power of Technical Skills: Proficiency in using steam, developed machine digital tools and platforms. tools, established iron Information Management: Organizing production, and the and storing digital information effectively. manufacturing of various Communication: Using digital tools to products communicate and collaborate with others. Example: Painting press Critical Thinking: Evaluating digital (1800) content critically for credibility and Telegraph (1840) - use for relevance. communication (morse code) Telephone (1876) - August 5, 2024 Alexander Graham Bell Motion picture (1890) - The Evolution of before video was invented, this was used Media Sound film (1984) Printing press: mass production (Johannes 1. Pre-Industrial Age (Before Gutenberg) - for mass 1700's): during discovery of fire production Example: pictograph (stone painting during blood) , petroglyphs (stone 3. Electronic Age (1930’s-1980s): carving) invention of transistors Papyrus (Egypt): form of Example: Transistor Radio communication (elongated (1950) grass, used the stem as a Large frame computers paper, pattern is bayong, (1940’s-1950s) - EDSAC lala then flattened at (1940), UNIVAC (1951), pinapatuyo) ENIVAC (1946) Acta Diurna (Rome) & Personal Computers (late Dibao (China): news 1960s) papers Codex (Maya): dowment 4. Information Age (1990's - and culture (book) - present) combined with  The internet paved the way shelves by its call number, and for faster communication choosing the best keyword and the creation of social searching online network Real life Example: ability to Search Engines, Browsers, search the public archives for Blogging Sites, Social information on local history, Media, Wearable request genealogical records Technology. Cloud and Big through interlibrary loan, and Data access a government website to find out your local crime statistics 3. Evaluate - the ability to evaluate the information you find and its August 12, 2024 sources critically. Academic Example: reviewing multiple points of views to Five Components construct your own opinion, exploring different sources of of Information information like the books, databases, periodicals, and the Literacy internet to understand a topic, and the ability to analyse the structure and logic arguments made in What is Information Literacy? lectures and speeches. - “the ability to locate, evaluate, and Real life Example: you can use effectively the needed research the claims made in information” - Association of politicals ads on television, College and Research Libraries scrutinise a Wikipedia article for (ACRL) accuracy, and check a website that it's updated regularly and has Five Separate Components: current information. 1. Identify - Identifying the nature 4. Apply - applying information and extent of the information you effectively to accomplish a specific need. Academic Example: writing purpose. Academic example: you a thesis statement, creating can paraphrase an expert to timeline to complete a research support a position in a persuasive paper speech, integrate a direct quotation Real life Example: devising a from an article into a research search strategy to find information paper, and download an image on buying a new home, identifying from a database and then the difference between a published incorporate it into a visual court decision and an article about presentation. that decision Real life Example: develop a 2. Find - you can find the needed market survey based on gaps you information effectively and identify by reviewing studies, efficiently. Academic Example: reference experts to support a you can use Boolean terms, AND, point during a discussion, and OR, and NOT when searching communicate the findings of a online, locate a book on the library  patent search to potential Ex: books, newspaper. investors.) Typography Matters 5. Acknowledge - to acknowledge Visual Media - rely heavily the source of information you use. on visuals to convey To do this well, you must messages quickly and understand the ethical, legal, and attractively. Ex. posters, socio-economic issues surrounding brochures, comics, information. magazines. Graphic Design Academic Example: you can Matters show understanding by creating a text media is to words works cited, bibliography, or visual media is to visual reference list, understanding what elements constitutes plagiarism, and utilising Both are important. copyright, creative commons, public domain, and fair use 2. Broadcast Media - Electronic guidelines. media that disseminates content Real life Example: attributions or via radio and television signals. credit to a reposted image on your (important in calamities) website,recognize the limits and protection of free speech and 3. New Media - Digital and censorship, and know how to internet-based forms of media that download legally purchased music. allow for interactivity, user-generated content, and on-demand. In summary, the information literate person can: Identify, Find, Evaluate, Apply and Acknowledge information. August 20, 2024 TYPES OF MEDIA Media Convergence Print Media - The merging of traditional and new Broadcast Media media platforms. New Media - appeared from the digitalization of media content and rapid media 1. Print Media - tangible, traditional usage forms of media that rely on physical distribution 1. Technological convergence - the Text Media - focus on most significant, merging of delivering detailed technologies that allows us to information and in-depth access previously accessible content primarily through technologies on one device. (ex. text. (additional is that the iPhone) text should be readable)  2. Transmedia Storytelling - result supports academic and of media convergence engaging personal research with professional media Challenges: Limited by 3. The Theory of Remediation - physical space, may argues that new visual media require membership. achieve their cultural significance access restricted by by remodelling early media. operating hours The evolution of 3. Internet Resources media can be observed as Online platforms and digital just one big chain of content accessible through remediation. the internet. IN CONCLUSION Examples: Websites, blogs, Media convergence shows us that social media, online the boundaries between different databases, e-books types of media are blurring, Significance: Vast, diverse, resulting in us interacting with and up-to-date information: media in new ways. accessible from anywhere. Challenges: information overload, variable reliability, and the digital divide Different Sources of Media (unequal access). and Information 4. Other Source 1. Indigenous Resources Additional sources that Traditional and cultural provide information through sources of information various media, specific to a community. Examples: Radio Examples: Oral traditions, broadcasts. television folklore, storytelling, programs, newspapers community elders, rituals. community bulletins Significance: Preserves Significance: Reached cultural heritage, provides broad audiences, provided local knowledge, fosters timely updates, often community identity region-specific. Challenges: Limited reach, Challenges: may have risk of information loss, biassed perspectives, often not documented. limited depth, and can be 2. Library Resources influenced by commercial Organised collections of or political interest. books, journals, digital media, and other resources. INFRINGEMENT Examples: Public libraries, In the Philippines, IP is protected under two university libraries, laws: specialised archives Significance: Provides ➔ Intellectual Property Code (RA 8293) reliable, curated, and ➔ Cybercrime Prevention Act (RA comprehensive information; 10175)  features such as the shape or Violation of this law or one of the rights is surface of an article, or of called Infringement two-dimensional features such as patterns, lines, or color. TYPES OF INTELLECTUAL PROPERTY 1. Patent 3. Trademark Functionality Infinity (renewed every 10 Renew after 20 years years) A patent is an exclusive right It is a distinguished sign of given to an inventor for the goods or services of one invention. This right allows the enterprise from those of other patent owner to control how the enterprises. It can be compared invention is used by others, to what craftsmen used in either by giving permission ancient times as “signature (consent) or by selling the rights mark” on their product (WIPO, in return, the patent owner must 2016). share detailed technical information about the invention ➔ ™ - it is not yet registered with a in a publicly accessible patent trademark office document. ➔ ® - used for marks that have Requirement example: novelty, been granted registration inventive step, industrial 4. Tradesecrets applicability Confidential business 2. Industrial Design information that provides a Appearance competitive edge and is not Renew every 5 years; max. generally known or easily validity period is 25 years accessible Industrial Design, WIPO (2016) Uses security protocols and defines Industrial design as an practices, NDA (non-disclosure ornamental or aesthetic aspect agreement) to protect trade of an item. A design may secrets consist of three- dimensional ☁️ example: Formula, recipe, business strategy, algorithms Commercial agency- provides license COPYRIGHT, FAIR USE AND PUBLIC 5. Copyright DOMAIN The right that creators have over their library and artistic works. This covers works ranging from books, music, paintings, databases, advertisements, maps and technical drawings (WIPO, 2016). 1. Traditional Copyright © - Work cannot be used, adapted, copied, or published without the creator’s permission. ☁️What does it apply to? - All original work is protected under copyright when it’s FAIR USE created. ➔ legal principle/ document stating that one can use a copyrighted 2. Creative Commons work without a permission for - Work may be used without the following purposes: permission, but only under ➔ Commentary, criticism, certain circumstances. reporting, research, and - Creators set rules for their work teaching is used. - This is an American The “CC” symbol stands for non-commercial organization Creative Commons, a licensing system that aims to expand the range that allows creators to specify how of creative works available for others can use their work.  others to build upon and share Guide on Media and Information legally. Literacy, 2017). ☁️What does it apply to? - Only work that creators have 1. Virtual Self - how you present chosen to designate as Creative yourself on online platforms. Commons. 2. Digital footprint - any data record of the things you do online. Anything 3. Public Domain on the - Work can be used, adapted, Internet with your name creates a trail copied, and published, of completely without restrictions, data about you. no permission needed. ➔ Active digital footprint - ☁️What does it apply to? Information you intentionally - Work published prior to 1923, share online work by long-dead creators, and ➔ Passive digital footprint - work that creators have placed Information collected without in the Public Domain. your direct input CREATIVE COMMON LICENSES ADDITIONAL INFOS 1. World International Property Organization - United Nations agency that promotes the protection of intellectual property wpr;dwode and facilities international cooperation in this field. 2. Intellectual Property Office of the Philippines (IPOPHL) - Government NETIQUETTE agency responsible for administering Netiquette or network etiquette is a set and enforcing intellectual property laws of rules for behaving properly online of the Philippines. (Shea, 1997 as cited in E-learning 3. Statutory Damages - Predetermined monetary awards that a court can impose for infringement of registered intellectual property, regardless of the actual harm caused.