Marketing for tonight Quiz1_RRU.docx

Reneau Rigby-Uptagrafft Marketing Quizz Multiple Choice 1 What is the aim of marketing? To satisfy competitor's needs and wants To apply the marketing mix To satisfy customer's needs and wants To win the competitors 2. What are the 4 p's Prosperity,Place,Product,Perserverance Public,Place,Product...

Reneau Rigby-Uptagrafft Marketing Quizz Multiple Choice 1 What is the aim of marketing? To satisfy competitor's needs and wants To apply the marketing mix To satisfy customer's needs and wants To win the competitors 2. What are the 4 p's Prosperity,Place,Product,Perserverance Public,Place,Product,Price Price,Product,Promotion,Place Property,Phone,Pinoy,Poem 3. Definition of Promotion a. What customer needs and wants does the product satisfy? b. How much are customers willing to pay ? c. How do customers find out about products? d. Where do customers prefer to shop? 4. What is the key to successful marketing? Sell the product To create a relationship with customers that result in value for both the customer and the marketer To identify a relationship between customer and marketer to provide value for both parties All of the above 5. Is there a difference between strategies and tactics? Yes No 6. The monetary value of all goods and services produced in a country during one year is referred to as  _______________.  a. Gross National Production b. Gross National Product c. national Monetary Reserve d. Gross Domestic Product 7. The marketing strategy of developing new products and selling them in new markets is referred to as _______________. a. Product penetration b. Product adaptation c. Market penetration d. Diversification 8. A/an ______exists when producers and ultimate consumers deal one on one with each other. a. Strategic channel b. Marketing channel c. Direct channel d. Indirect channel 9. In marketing, it is the manager's viewpoint that matters, not the customer's. True False 10. A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or something else of value is referred to as _______________.  a. Consumer goods b. Stock item c. Product d. Merchandise 11. What does 'Technology' refers to? a. The invention or innovations from applied science tat are used to generate a profit b. Any device or process for which there is no substitute c. Ideas or concepts that will one day be translated into useable devices, mechanisms or processes d. The inventions or innovations from applied science or engineering research 12. What is the term used to refer to intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value? a. Services b. Marketing activity c. Customer facilitation d. Enhancements 13. The cost of reaching 1000 individuals or households with the advertising message in a given medium is referred to as a. CPM b. CMH c. ACPM d. CPT 14. The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as ___________.  a. Prospecting b. Statistical analysis c. Behavioural analysis d. Demographics 15. When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication.  In this example, which type of sales promotion is Alka-Seltzer using? a. A sample b. Purchase display c. Introductory offer d. A deal 16. Any container in which a product is offered for sale and on which information is communicated is referred to as __________.  a. Product display b. Packaging c. Merchandizing d. A storage Unit 17. E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges. True False 18. Marketing means "selling" or "advertising." True False 19. Hairdressing is a good example of a service purchased by an individual for their own private consumption. Hairdressing is also an example of ____________.  a. Outsourcing b. Tangible product c. Customer Service d. Business-to-business service 20. Many products are provided using a combination of equipment and physical efforts. They are considered services because the intangible inputs into the services comprise the largest proportion of the value delivered by the product. Which of the following are services? a.  Mechanic changing a car's oil b.  A tyre re-alignment c. Fitting a new timing belt and brake pads d. All of the above 21.  Consumers’ evaluation of services is affected by their satisfaction with performance. True False 22. Performance can be equitable, expected, and ideal. True False 23. The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as _______________.  a. Empirics b. Marketing tactics c. Data mining d. Marketing research 24. Not all societies need an economic system. True False 25. Marketing functions are performed by producers, consumers, and a variety of marketing specialists. True False

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