24BSB030 Marketing Lectures - Revision Overview PDF
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Uploaded by GlisteningSelkie6692
Loughborough University
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Summary
This document provides an overview of lectures for the 24BSB030 Marketing course, outlining topics for revision during the Christmas break. It covers marketing planning, buying behavior, STP, and different contexts of marketing. The document is intended as a revision guide for students.
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School of Business and Economics 24BSB030 MARKETING Overview of Lectures Week Topic 1 Marketing and the Organization - Revise over Christmas 2 Marketing Planning: Overview of Strategic Analysis and Decision Making 3 Buying Behaviour (B2C and B2B)...
School of Business and Economics 24BSB030 MARKETING Overview of Lectures Week Topic 1 Marketing and the Organization - Revise over Christmas 2 Marketing Planning: Overview of Strategic Analysis and Decision Making 3 Buying Behaviour (B2C and B2B) 4 Segmentation, Targeting and Positioning (STP) - Revise over Christmas 5 Marketing and Ethics - Revise over Christmas 6 Market Analytics and Research 7 Value Through Innovation 8 Different Contexts of Marketing I (Relationship Marketing) - Revise over Christmas 9 Different Contexts of Marketing II (Global Marketing) - Revise over Christmas 10 Different Contexts of Marketing III (Services Marketing) - Revise over Christmas
